BEIJING, Feb. 25 -- On Feb. 24, the new season of the Chinese University Basketball League CUBAL kicked off at the Jiangning Digital Sports Center in Nanjing. At the pre-game kick-off conference, Orange Lion Sports officially became the "official honorary partner" of the league for the new season, and the two sides will work together to continue to promote campus basketball.
Photo courtesy of the organizer.
According to reports, the specific measures of cooperation between the two sides include Orange Lion Sports will provide sports consumable equipment and professional venue support for the league sports team, help campus basketball and off-campus fans, communities, clubs, etc. to have more connections, as well as provide event exchange opportunities, public welfare activities and business opportunities for outstanding players and sports teams.
Sponsored by the Chinese University Sports Association, the Chinese University Basketball League (CUBAL) is a college futsal league officially recognized by the Ministry of Education, covering more than 1,600 colleges and universities and nearly 2,000 teams across the country. In the past few years, the league has developed rapidly, and last season's cubal viewing and hot search attention reached new highs, and the number of online live broadcasts exceeded 27.3 billion, the highest number of people in a single game** exceeded 2 million.
Since 2016, Orange Lion Sports has been deeply involved in the construction and development of the CUBAL League as the "exclusive broadcast unit" and "exclusive operation unit". During this period, he also led and launched a variety of events such as the "Sino-US College Basketball Friendly Game", "CUBAL All-Star Night" and "CUBAL Little Training Camp", helping college basketball to communicate with foreign countries, cross-border linkage, and constantly break the circle. In 2021-2023, Ledongli Sports Center, a chain of smart venues, will also undertake important events such as league all-stars, quarterfinals, and national finals, serving hundreds of thousands of on-site audiences. In August 2023, the operating agreement between Orange Lion Sports and the Chinese University Sports Association ended, and its status was changed to "Official Honorary Partner" to continue to provide support to CUBAL.
Photo courtesy of the organizer.
Shi Chaodong, general manager of the operation department of Orange Lion Sports, said that in addition to serving the fans who came to watch the game, providing professional event venues and consumables for players is also an important work of Orange Lion Sports in this season. As a comprehensive hall that can convert the functions of basketball hall and e-sports hall, Ledong Jiangning Digital Sports Center has completed the rapid switching of venues, and the wooden floor, audience seats, players' lounge, and function rooms in the live broadcast room have all been configured according to the specifications of professional basketball events.
In addition, each player who arrives in the competition area is given a cotton or plant-based, biodegradable and recyclable large bath towel in advance for athletes who often go out to play. Shi Chaodong added.
The opening drama of the new season CUBAL opened on the 24th, and the competition venue was the basketball hall of Ledong Jiangning International E-sports Center, and Orange Lion Sports obtained the operation and management rights of this venue in August 2022. After upgrading, this digital sports complex integrating technology, fashion and humanity is open to the public with a new look. It has witnessed the wonderful moments of major sports events such as the 10th National Games and the 2nd Youth Olympic Games, and once served as the home of the CBA team, writing countless bloody basketball chapters. (ENDS).
*: China News Network.