February** Dynamic Incentive Program
On February 3, 2024, Ahu Medical Examination held the annual event of "Keeping Company with Light and Starting from the Heart", 2024 is the 16th anniversary of the establishment of Ahu Medical Examination, and the brand, product, service, marketing, technology, and organizational strength of Ahu Medical Examination were comprehensively upgraded. Ahu Medical Examination has always adhered to the original intention and vision of striving to improve the quality of medical services in China, and has helped medical staff pass various medical examinations.
Dr. Wu Chunhu, founder and president of Ahu Medical Examination.
In 2008, Ahu Medical Examination began to make medical examination teaching and auxiliary books, and at that time, doing a good job in each book to win the recognition of students was the product influence pursued by Ahu Medical Examination. In 2019, Ahu Medical Examination became the only designated training institution of Peking Union Medical College Medical College Press, and successively became a long-term strategic cooperation institution of the five major syllabus publishing units, including the People's Medical Publishing House, China Medical Science and Technology Press, China Traditional Chinese Medicine Press, and Shanghai Science and Technology Press. This means that the professionalism of Ahu Medical Examination has been highly recognized by the industry.
In the past 15 years, Ahu Medical Examination has cooperated with a number of large publishing houses to compile and publish 471 kinds of medical examination-related teaching and auxiliary books and notes, including the best-selling books of medical examination, such as "Examination Master", "Medical Examination Clearance", "Nursing Examination First Aid Kit", "Gold Medal Pharmacist" and other series of books, as well as the qualification examination of practicing (assistant) physicians, national nurses (** qualification examination, supervisor ** qualification examination, technicians, junior and intermediate technicians, traditional Chinese medicine medical skills do have expertise, traditional teachers and do have expertise, national resident standardized training, Teaching and auxiliary books related to medical examinations such as postgraduate entrance examinations, and Ahu Medical Examination is a must-have book for medical students preparing for medical examinations.
In 2024, Ahu Medical Examination will lay out a trinity product content system of "teaching and auxiliary handouts + courses + Ahu app". The curriculum setting, question bank construction, textbooks, handouts, etc., as well as the construction of teachers, have also been upgraded.
According to the latest syllabus in 2024, the Ahu Medical Examination has comprehensively updated the textbooks, test papers, handouts, skill cards and other subject materials, added and deleted some content in line with the syllabus, and made a detailed analysis of the high-frequency knowledge points of the exam. According to the experience of compiling questions for many years, Ahu Medical Examination has summarized the systematic learning and preparation method of "listening, learning, practicing and memorizing". Among them, "listening" is to explain the principle clearly, list the key points clearly, explain how to take the test, and teach how to do it; "Learning" is to classify and sort out knowledge points and mark the key points clearly; "Practice" is to restore the exam according to the syllabus and difficulty of the exam, so that students can understand the method of solving questions, master the idea of problem solving, understand the question type, check and fill in the gaps, and enhance memory; As for "remembering", the use of picture method, comparison method, mind map method, summary method, association method, homophonic stalks, song recipes, keyword method, etc. At the basic level of "writing and reviewing", every link is also carefully polished, so that when candidates get the book, they can have a good reading experience.
After 16 years of development and growth, Ahu Medical Examination has published more than 471 types of books, and has developed 1W+ courseware and independently compiled 6500+ sets of lecture notes; 975w+ copies of preparation materials such as customs clearance cheats.
In addition, the training courses of Ahu Medical Examination cover medicine, nursing, pharmacy, medical technology, etc., and there are more than 400+ subjects in various professional qualification and professional title qualification examination courses; In terms of curriculum setting, Ahu Medical Examination innovatively applies the "four-round learning method", through "intensive lectures to consolidate, series lectures to sort out, brushing questions to practice, and secret training classes to **", so that every student can review the knowledge points in a solid manner.
The new question bank of Ahu Medical Examination, which will be launched in 2023, covers 376 subjects, more than 180w questions, covering 95% of high-frequency test centers, with an average resolution rate of 89% and a resolution rate of 100% for key questions, allowing students to quickly grasp and understand the test center.
As of 2023, the total number of users of the Ahu Medical Examination APP will exceed 300w+, the number of launches will exceed 5000w+, the total number of VIP question banks will exceed 3 billion+, and the total number of question bank notes will exceed 150w+. In the past 2023, the total number of questions done by students has exceeded 500 million+, an increase of 124% compared with 2022; The number of new registered users increased by 63% quarter-on-quarter compared to 2022; The number of papers submitted in the pre-exam secret paper mock test was 30w+, an increase of 90% compared with 2022.
There are 500+ lecturer teams in Ahu Medical Examination, of which 55% have master's and doctoral degrees, 95% have intermediate and senior professional titles, 45% have experience in tertiary hospitals, and 30% come from university medical schools, providing comprehensive and professional teaching support for students. For example, the Nanxing teacher of traditional Chinese medicine and the Mo language teacher of pharmacy have their own unique course styles, which can give students better knowledge answers in an easy-to-understand form.
A team of lecturers for the Ahu Medical Examination.
In addition to professional teaching materials, teacher teams, and question bank materials, Ahu Medical Examination innovatively applies the service system of "three teachers co-management", and the preparation teacher can provide professional preparation suggestions according to the basic situation of the students. The academic affairs teacher answers any doubts in the learning process; When the preparation mentality is not good, Ah Hu's teacher is also like a tree hole for students, a trusted friend to listen to the troubles of preparing for the exam and reviewing.
With the collaborative efforts of students and teachers, the pass rate of Ahu Medical Examination is as high as 85%, and the praise rate is 96%, which has won the deep trust and satisfaction of students, and the recommendation rate of students introduced to relatives, friends and colleagues is as high as 80%.
In 2023, the number of newly registered users of the Ahu Medical Examination app will grow by 63%, with nearly 60,000+ daily active users, and the cumulative annual platform visits will reach 2 billion, a month-on-month growth rate of 118% compared with 2022. The app covers 12 sections of content, such as live classes, VIP question banks, and daily exercises, and these functions are designed to provide users with a simpler and faster review and preparation experience.
The live class section provides a real-time interactive learning opportunity where students can communicate with teachers and other candidates, ask questions or share learning experiences. This kind of interactive learning can enhance the fun and effectiveness of learning, and help students better understand and grasp knowledge.
The VIP question bank section provides a large number of medical exam questions, covering a wide range of medical exams. Students can consolidate their knowledge by doing questions, familiarize themselves with the types of questions in the exam, and improve their problem-solving skills. The question bank also supports intelligent topic selection and review of mistakes to help students review in a more targeted manner.
The Daily Practice section provides daily practice questions to help students develop good study habits. Insist on completing a certain amount of practice every day, so as to maintain familiarity with knowledge points and improve test-taking ability.
The app has a wealth of learning courses and teaching materials, so that students can review and prepare for the exam more easily and quickly. These features not only facilitate the user's learning process, but also improve the learning effect and exam pass rate. For medical candidates, the Ahu Medical Examination App is a very efficient learning tool, which can help them successfully pass the medical examination and improve their professional competitiveness.
Ahu Medical Examination Partner, Vice President Gui Fangjun (Yimu).
After many rounds of baptismal reform, the education and training industry has completed the transformation from blooming everywhere to branding. The Ahu Medical Examination also takes "creating user value" as the first goal. Complete the transformation from first-class competition to value competition; After continuous efforts, the number of Ahu medical examination merchants in the country will increase to 1,159 in 2023, an increase of 18 compared with 20228%。Since the release of the "Physician Qualification Examination Work Reform Plan" in 2016, the medical examination has become more and more stringent on the entry threshold for medical talents, and the pass rate of physicians has continued to decline.
Ahu Medical Examination is like a torch of the stars, so that more people can recognize the brand and service of Ahu Medical Examination, and work together with more first-class businessmen to jointly empower the development of the medical industry: provide medical staff with more professional learning content, better learning plans, and timely and responsible supervision and Q&A services; In addition to their busy work, doctors and nurses can effectively review their internal skills and master more professional knowledge and skills. Ahu Medical Examination and Business Efficient Collaboration and Common Development to Provide Better Services for Medical Workers across the Country.
Fifth, the upgrading of organizational strength: from belief to professionalism.
From less than 20 people when Ahu Medical Examination was founded at the beginning, to a leading medical examination training company with nearly 800 people today, Ahu's changes are behind the leap in the company's scale and strength. Every number is the result of hard work and sweat. Over the years, the team has continued to evolve and the team size has expanded, gradually attracting first-class and top talents to join the team.
Gu Lianqiang (Yunlong), co-founder and senior vice president of Ahu Medical Examination
In order to become an outstanding service provider in the industry, Ahu Medical Examination focuses on building an excellent service team, and respects Huawei's concept of "business is built in the process, talent is built in the organization", and believes in the values of "today's best performance is tomorrow's minimum requirement", and always maintains a sense of crisis and is prepared for danger in times of peace. In terms of business strategy, we maintain modern rather than small workshop-style business ideas, and constantly pursue product excellence, outstanding brand, leading innovation, and modern governance.
Adhering to the cutting-edge modern organization and management concept, the systematic design and management of curriculum setting, teaching affairs configuration, and supervising teachers are all in line with the preparation characteristics of students. The total number of team members is 700+, and the internal organizational structure of close cooperation, efficiency and reliability provides high-quality course learning services for the preparation of students' medical staff, and the organizational details are also kept improving.
At this annual meeting, there was also a high-profile link - Ahu Medical Examination officially launched a new brand identity and put forward a new brand proposition: 16 years of compiling questions, better understand the required test points. Ahu Medical Examination has been published for 16 years of medical examination teaching books, materials, handouts, etc., and every 3 medical examination teaching books sold on the market, about one of which is edited and published by Ahu Medical Examination, in the understanding, grasp and teaching application of medical examination professional knowledge, Ahu Medical Examination has many years of deep accumulation in the industry. After the new brand upgrade, the slogan of the brand "16 years of compiling questions, better understanding the required test points" carries the deep insight, in-depth research and accumulation of the medical examination industry over the years.
The new brand logo of the energy orange tiger holding the book represents the 16 years of experience of Ah Hu Medical Examination in editing medical examination teaching aids, and 16 years of ups and downs, so that Ah Hu Medical Examination has transformed from that cute and cute little tiger to a more calm and wise king of the forest in the medical examination industry, and the new logo of Ah Hu Medical Examination has changed from sky blue to energy orange, hoping that Ah Hu can be like the lamp when reviewing and preparing for the exam late at night, always accompany the students when needed, and provide meticulous companionship and care to every medical studentto be a lifelong learning companion for every medical student.
The new brand IP of Ah Hu Medical Examination - Ah Hu, the "king" on the forehead is Ah Hu, who has grown and transformed into a powerful king on the basis of inheriting the original tiger logo; Purple is the color of the vast stars, a symbol of boundless knowledge and wisdom; The round and cute little tiger is a warm companion on the way to prepare for the exam. Wearing a white coat and carrying a stethoscope around his neck is the embodiment of Ahu's professional medical examination education; The astronaut helmet on his head reflects Ah Hu's efforts to become a leader in continuous innovation in the medical examination industry; The shield armband worn on the shoulder represents Ah Hu's reliable reputation in the industry, as well as the trust of medical trainees in Ah Hu, and the diagnosis of patients after acquiring knowledge is more professional.
The purple "Ahu" is the reorganizing of brand equity with a new IP thinking in the industry, establishing a more complete brand language system, renewing the user experience, constructing the core of the core elements of the brand, and building a more dedicated and professional brand image of Ahu Medical Examination.
In the first half of 2023, the Ahu Medical Examination Brand Center adheres to the policy of "realizing the two-way rush between brands and users", with an annual volume of 1.2 billion, a single-day content of 4 million, a channel coverage rate of 90%, a cumulative live broadcast of 50,000 minutes in 23 years, and a live broadcast of more than 3 million, realizing that each candidate meets Ahu more than 30 times on the Internet, so that "when you need it, you can find me anytime, anywhere".
The new brand upgrade carried out by Ahu Medical Examination this time creates a more distinctive brand personality, allows medical staff to quickly understand the service content and core advantages of Ahu Medical Examination more accurately, and also allows more medical examiners to understand the brand story of Ahu.
Yang Kun (Zimo), director of the brand center of Ahu Medical Examination, released a new brand image.
With 16 years of experience in the medical examination industry, we have a deep insight into the medical examination industry over the years, witnessed the medical examination path of many students, and will continue to undertake the mission of empowering the medical industry in the future and make unremitting efforts to improve the quality of medical services in China. Ahu Medical Examination does not want to be just an education and training institution, but also hopes to promote the improvement of the professional level and service quality of the entire medical industry by cultivating more professional and cutting-edge talents in the medical industry, so as to provide more convenient and high-quality medical services for every patient.
Dr. Wu Chunhu, founder and president of Ahu Medical Examination, delivered a speech on the future development of Ahu Education Group.