BYD's ability to create explosive models is undoubted, from the first generation of "Internet celebrity" Qin plus, to dolphins and seagulls, all of which are popular models in the market segment. And the meta series has always been the meta plus top sales, and the meta pro is almost invisible. If I'm not mistaken, the Yuan UP is a new model used to replace the Yuan Pro, with a more youthful appearance and a longer wheelbase. So does Yuan UP have the ability to become a new generation of hits?
Yuan upWhat is the positioning?
Because Yuan UP has not yet been listed, many of our analyses are just speculations. But it's not a gratuitous guess,There are some parameters that can already be seen,Based on these, we think it's a model between the meta pro and the meta plus,Or to put it simply,It's an upgraded model of the meta pro。
The Yuan PLUS is positioned as a compact SUV with a wheelbase of more than 27 meters, while the Yuan Pro is only 2535mm, which is a small SUV. Although the positioning is low, consumers now have a high demand for an SUV of about 100,000. The starting price of the Meta Pro is 9580,000 yuan, the current terminal price is less than 90,000 yuan. And the range of the entry-level model is only 320km, which obviously cannot meet the daily use of the car.
Therefore, the sluggish sales of Yuan Pro are predictable, and its product power can no longer meet today's market demand. The wheelbase of Yuan UP is 2620mm, which is just higher than Yuan Pro and lower than Yuan Plus. Judging from the latest news at present, it uses a 130kw motor, with a range of more than 400km, which is probably slightly lower than the positioning of the yuan plus, which is stronger than the yuan pro and I don't know.
In addition, Yuan UP's new styling,Younger and on par with BYD's latest models such as Song L,The interior has also been innovated,In addition to the classic two screens,Use a crystal-style gear knob,Of course, this is not necessarily all matched,The other parts are decent,No characteristics are about equal to no slots,It's a very simple car。
The interior space is good from the official picture, with a strong sense of transparency under the blessing of the panoramic sunroof, and there can be a considerable internal space after folding down the rear seats, with a considerable volume.
Will Meta Pro be delisted?
Since we think that the product power of Yuan UP is above Yuan Pro, then the question is, will Yuan Pro be delisted? First of all, the official did not say that Yuan UP is the replacement of Yuan Pro, so whether it is delisted is still in an unobservable state. We can only guess.
The second is that the product power of Yuan Pro has not kept up with the times,More than 300km of battery life,Turn on air conditioning + attenuation in winter,Leave a little margin,It is equivalent to running more than 100km to charge,It's really difficult to stretch。 But there is a saying, there is no product that can't be sold, only ** that can't be sold. Selling it at this price now, after the yuan up is listed, it will drop by one or two hundred thousand, and suddenly it will be fragrant again.
This also leads to another important factor, that is, the pricing of yuan up, if it is above 100,000, then there is still a glimmer of life in the yuan pro, if it starts at about 90,000 like the yuan pro, then it is basically sentenced to death, and the possibility of delisting is very high, after all, no matter how much the yuan pro reduces the price, it is impossible to go down to within 7**.
Yuan upCan it become a hit?
Finally getting to the point, whether Yuan UP can become a hit, we think there are a few points that need to be confirmed. The first point is whether the configuration of meta up is sincere enough. Including functional configuration and three-electric configuration,The former is easy to understand,That's what we often say,Although BYD is not very good in this part,Especially low-profile models,But as long as it's not worse than Yuan Plus。 The latter refers to the motor, battery, that is, the endurance, the 130kw motor is no problem, and the endurance does not dare to be less than 400km, and it is rude to go down in this era.
Of course, the more important point is the second point, which is **. As mentioned earlier,The minimum should not be lower than the current starting price of Yuan Pro,That is9.580,000 yuan. There is even a high probability that it will start with more than 100,000 yuan. After all, Yuan plus is 13580,000 yuan.
If the configuration is in place, the battery life is not pulled, with such a shape, selling 11 starts, there is still a head. After all, young consumers are not so interested in space, as long as they sit and do not feel aggrieved. It is very large for users whose budget is not enough for meta plus**.
The emergence of Yuan UP fills the gap between Yuan Pro and Yuan Plus, and BYD should also be aware that small cars are selling well, but small SUVs are not getting their hands on products. Yuan UP is here to enrich the market segment, and now it depends on their sincerity.