Regarding the news about BYD Yuan UP, in addition to **, basically one after another** is almost the same. According to the news we obtained, the new car will be launched in March, but at present, some show cars have arrived in the store, and friends who are interested in this can go to the 4S store near their home to see if there are any show cars to the store. At the same time, the announcement has always said that this car will definitely be a hit, so today I will talk about my opinion on BYD Yuan UP.
Before that, let's talk about the basic information of this car, which is positioned as a pure electric small SUV and is based on the E platform 30 built, the length of the car is 4310mm, and the wheelbase is 2620mm. The drive form is precursor, and the battery is still lithium iron phosphate, that is, a blade battery. In terms of range, it should be about 400km (most likely 410km). After understanding this information, let's talk about why the announcement Jun thinks it will be a hit.
First of all, there is still a lot of room for growth in the pure electric small SUV market.
To be honest, the competition in this market is much less fierce than that of compact SUVs, and the models that have been launched so far are none other than the Nano Box, Nezha V, Baojun Yueye, Audi Q2 e-tron, Honda e:NS1, Geely Geometry E Firefly, Smart Elf 1, etc. It can be seen that joint venture brands like Audi, Honda and smart, with a price of more than 100 or 200,000 yuan at every turn, coupled with a range of about 400km, have already doomed them to be just niche models. Other independent brands, although they can be controlled within 100,000, either have poor brand power, small size, or low battery life, which obviously does not meet most people's expectations.
In addition, the Dolphin and Seagull both have more than five-digit sales per month, which directly reflects the great potential of the small car market, and for Chinese consumers who care about space, SUVs with more space are obviously more attractive. In addition, the emergence of Yuanup can also complement dolphins and seagulls to further strengthen the small pure electric market segment.
Secondly, the power of the BYD brand should not be underestimated.
With the increase in BYD's sales, coupled with the launch of brands such as Yangwang and Equation Leopard, BYD's brand power has undoubtedly improved significantly compared with a few years ago. Especially for young people, many people's first car is BYD. The positioning of the Yuanup small SUV, coupled with a more fashionable design, and a relatively low price, is just very in line with the car purchase needs of young users.
Finally, Yuanup's own product strength is strong.
In addition to what has just been mentioned, BYD Yuan UP is also quite competitive in other aspects. For example, the appearance, although this is a small SUV, is similar to the front face of the Song L, as well as the shape of the guard plate below, the overall feeling is very atmospheric and fashionable, or it does not look very small. Compared with other small SUVs currently on the market, it undoubtedly has a stronger sense of design.
In addition to the appearance, the interior should not be underestimated, compared with the dolphin, Qin and other models, the interior of the yuan up is more powerful in terms of technology and grade. Even with such a design, it does not lose to Song PLUS, which is higher than its own positioning.
Write at the end
It is not difficult to **, the emergence of BYD Yuan UP can definitely be called a "nuclear bomb" in general, its emergence can not only eat away at other brands of small SUVs, small car share, but also will have a certain impact on their own dolphins and seagulls, but this is definitely a good thing for BYD. Of course, the only suspense now is **, and the price is 8990,000 up, the announcement Jun feels that this ** is not realistic, at least it will be in 9990,000 or 10990,000. But if the configuration is powerful, even if 10Starting from 990,000, its market will still not be bad.