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Financial Investment News reporter Xue Lei
On January 27th, the first meeting of the first general meeting of the Shanghai Egg Sports Association was held in the Shanghai Chess and Card Sports Management Center, and the news that the chairman of Oriental Fortune was actually elected as the president of the Shanghai Egg Sports Association made the niche sport of egg breaking a big hit. What is "Egg Cracking"? Some netizens expressed doubts about this, because it is too similar to egg scones, and some netizens even thought that this was a derivative food of egg scones, and they might have more eggs. In fact, this is a kind of poker game that is widely spread in East China, Huai'an and the surrounding areas, originated in Huai'an City, Jiangsu Province, so it is also called "Huai'an Egg", which is developed and evolved from the local poker game "running fast" and "eighty points". 2023 is known as the "first year of egg hunting" to enter the financial circle, and in this year, some brokerages will send "egg gift boxes" to customers; It was rumored on the Internet that Boshi** also held an "egg-breaking" competition at the 25th anniversary celebration. What is the magic of egg cracking that can prevail in the financial circle? What kind of business opportunities are hidden behind it? 
It is not well-known in ChengduEggs are played in pairs with two decks of poker 4-person competition, winning or losing upgrades, and the participating players should calculate the opponent's cards through logical reasoning, and reach a tacit understanding with teammates, with its unique fun and competitiveness swept the country, is a high-quality public intellectual sport. At the end of 2022, the Chess and Card Sports Management Center of the General Administration of Sports of China formulated a unified national competition rules for the competitive egg breaking event, which has since been included in the performance project of the 5th National Mind Games. As a popular chess and card game in East China, the audience is also mainly in East China. According to incomplete statistics, in Jiangsu and Anhui provinces alone, more than 20 million people regularly participate in various egg activities, and the number of egg lovers in the country has reached 1400 million people. A reporter from the Financial Investment News observed that Chengdu also has the shadow of this niche game. Search for "Chengdu Eggs" on social platforms, and most of them will recommend a tea and coffee restaurant called "So Many Jiao". When you come to the door of this store, the signboard reads "Chengdu's first egg specialty store". When you walk into the store, you will be greeted by a very national design, with fine porcelain at the door, and the teacups in the store are also porcelain gaiwan teacups. There are also poker cards that are specially used to beat eggs, which are harder than ordinary playing cards, and nothing else. 
There are also drink shops in Chengdu that use "eggs" as a selling point.
According to the clerk of the store, the store can provide playing cards for free, but players need to form their own teams, on weekends, the store will initiate a team, customers who come to participate in the event need to pay a registration fee of 30 yuan, tea is free. "There aren't many people who come to play egg hunting on weekdays, but there are more on weekends, and most of them are players who form their own teams. The clerk said. On social platforms, there are also players who initiate egg hunting, mainly young people in their twenties, but in general, the audience of the sport in Chengdu is relatively small. 
Why is it so popular in the financial world? Although it is a non-governmental movement, the popularity of egg cracking is brought about by capital. Previously, CITIC**'s distribution of "egg gift boxes" was widely spread on social platforms. Judging from the pictures posted by netizens, in addition to egg poker and egg game guide, this gift box also includes an article entitled "Egg Games and the Way of Business", which points out that "Egg contains the philosophy of life and reflects the way of business." ”Some analysts believe that the explosion of eggs is not unrelated to the change trend of capital market funds in recent years. According to the analysis, the Yangtze River Delta LP (limited partners) have a large number of active capital contributions, but they are relatively scattered, and the eggs are considered by investors to be a low-cost way to break into the group, while Texas Hold'em, the former darling of the financial circle, has fallen out of favor because of the decline in US dollar LP investment in recent years. 
Egg Solitaire. Regarding this problem, Wang Peng, an associate researcher at the Beijing Academy of Social Sciences, said in an interview with a reporter from the Financial Investment News that as a social game, the egg is very interactive and interesting, which can quickly shorten the distance between people and enhance each other's feelings. In the financial world, where interpersonal relationships are very important, the egg has become an effective social tool to help industry insiders build and maintain relationships. "In addition, the game itself has a certain intelligence and strategy, which requires players to constantly think and adjust their strategies in the game. This characteristic makes it a game that can exercise thinking ability and decision-making ability, which is very important for financial practitioners. Wang Peng said. From capital, it will inevitably bear the pressure brought by capital. Some netizens believe that the eggs are brought on fire by financial institutions, which is actually a flattery to capital. Wang Peng has a different view on this point of view. "It is true that the popularity of the egg is related to the promotion of financial institutions, but it is too one-sided and extreme to simply attribute the popularity of the egg to the flattery of capital. The emergence and development of cultural phenomena is the result of the joint action of a variety of factors, and the popularity of the egg is not only the result of the promotion of financial institutions, but also the result of the joint action of various factors such as social culture, people's lifestyle and values. Therefore, we should understand and analyze this phenomenon from multiple perspectives, rather than simply reducing it to some single cause or motive. Wang Peng said. 
The business opportunities behind it are worth excavatingIn fact, in addition to the capital assistance, the news that "a school in Yichang set egg hunting as a school-based curriculum and printed poker props to distribute to teachers and students" also added a lot of heat to egg hunting. When talking about why eggs are used as a course teaching, the person in charge of the school said that as an intellectual sport, egg breaking can cultivate students' thinking ability, flexibility ability, resource integration ability and other abilities, as well as the spirit of cooperation. This is also in line with the core literacy requirements advocated by the state, that is, cultural foundation (humanistic heritage, scientific spirit), independent development (learning to learn, healthy life), and social participation (responsibility, practice and innovation). Suitable for all ages, ready to play, and with intellectual effects, the business opportunities of the egg game cannot be ignored. Pan Jun, director of commodity strategy consulting of a world-renowned consulting company, said in an interview with a reporter from the Financial Investment News that for the business opportunities behind the eggs, you can pay attention to the following directions:The first is the development and promotion of the egg game。With the popularity of the egg game, the related game development and promotion market will become an important business opportunity. Egg games that are more suitable for different groups of people and scenarios can be developed and widely promoted to meet the needs of different customers. The second is the organization and planning of the egg breaking event. With the increase of egg breaking events, the related event organization and planning market will also become an important business opportunity. It can provide professional event planning, organization, publicity and other services to ensure the success of the event. The third is egg-related products and services. We can develop products related to egg breaking games, such as egg breaking props, equipment, training, etc., to meet the needs of different customers. At the same time, it can also provide related services, such as egg making consulting, training, competition organization, etc. Fourth, cross-border cooperation and integrated marketing。It can carry out cross-border cooperation with other industries, such as integrated marketing with catering, entertainment, tourism and other industries, to jointly promote the egg game and expand its influence. The above are just some basic ideas, and specific business opportunities need to be analyzed and excavated in depth according to the actual situation. Pan Jun said. 
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