An aunt of some age, with exquisite makeup, cool dress, and wavy curly hair looks very temperamental, it can be seen that when you are young, you should also be one of the best beauties.
In the comments below, there is a lot of skepticism.
What is this for? ”
Grandma, what are you doing? ”
It's not very friendly, I saw that my friend was sad for a while, sent it out, and then sighed silently.
"Life is not easy".
Yes, in the adult world, there seems to be no easy thing.
This is true whether you are an ordinary office worker or a company with a net worth of more than 100 million.
Recently, Big S has been exposed again, and the Internet talks about Zhang Lan's release of "Good Day" every day.
Zhang Lan's "good days" are really earned by herself.
I first met Ms. Zhang Lan because her son married a celebrity big s, and a wedding was like a large-scale investment promotion, and it was difficult for people not to pay attention to the overwhelming publicity.
I noticed Ms. Zhang Lan again, it was the "eight teeth" that she couldn't shake in every promotional photo, and the corners of her mouth were crooked when she smiled, full of vitality.
Ms. Zhang Lan's South Beauty happened to be near my house, but unfortunately before I had time to taste it, it took off the signboard and made it another place for his home, but I have always had some admiration and curiosity for Ms. Zhang Lan.
Ms. Zhang Lan was born in 1958 and is 65 years old in a blink of an eye.
Back in 1989, Zhang Lan graduated from university, got married and had children, and lived a comfortable but extremely monotonous life. Zhang Lan, who was thirsty for wealth, resolutely gave up the "money-making life" of washing dishes in Canada and made up her mind to return to China to do things.
"Earning a living" is really lucrative, just washing dishes for 16 hours a day, occasionally serving others, working as a small worker in a beauty salon or carrying pork. In this way, four days before Christmas in 1991, Zhang Lan embarked on a flight back to China with the accumulated $20,000.
When she first returned to China, Zhang Lan was also confused, the difference in environment, the ambition to "do something" and the limited funds in her hand made Zhang Lan finally choose to open a Sichuan restaurant in Dongsi, Beijing, named "Alan Restaurant".
This seems to be a fateful thing, and Zhang Lan used the experience she had heard and seen when she worked abroad in her own business. Purchase, invoicing, running the hall, and taking charge of the spoon by yourself. Worry about firewood, rice, oil and salt, and do everything in front of and behind the hall, so diligently, thriftily and diligently make the "Alan Restaurant" slowly famous.
In 2000, Zhang Lan had accumulated 6 million funds, and her career ushered in a bottleneck period of repositioning.
Zhang Lan is not willing to give up her green card just to be a hotel owner, and is determined to do something big - to build an international Chinese food brand.
Zhang Lan described herself as a "worm" in doing things, and she was going to get out of the world when she got in.
At that time, Zhang Lan was brave and strategic, and despite the dissuasion of everyone, she resolutely opened the restaurant "South Beauty" in an office building with high rent, large investment and few customers, with the purpose of focusing on business people.
White-collar workers are the most rational in spending, and if the place really suits their tastes, they will bring their friends. ”
"South Beauty does not rely on advertising hype, but on the rational choice of consumers. ”
With such a high starting point positioning, "South Beauty" still can't make ends meet four months after it opened, but it has just survived, and then many people began to know that the International Trade Center has a unique restaurant, which has a real small bridge and flowing water, Jiangnan is pretty, and this restaurant is called "South Beauty".
Zhang Lan has her own blueprint for "South Beauty".
In 2008, the company plans to develop a franchise operation and open 30 franchise and directly operated stores on the basis of the existing 30 directly operated stores.
She will acquire raw material processing bases and wineries according to the needs of the owners, and also plans to grow the number of chain restaurants to 100 in the world in the next two to three years, and complete the restructuring of the group and overseas listing.
A woman, a small shop, opened an international chain, this is something that many people are amazed by.
Many people think about the secret of Zhang Lan's success, and every time she smiles lightly.
What seems complicated is actually the simplest, and the road to a grand dream is nothing more than being down-to-earth. ”
Zhang Lan said so, and Zhang Lan did the same.
She will launch a huge training program to realize the standardization and normalization of chain Chinese food; Quantitative standards will be realized for the selection of ingredients and heat of each dish; It will require the taste of the whole world to be consistent, because in this way, we can open the world's chain points with quality and quantity.
"I want to be the Louis Vuitton of the restaurant world, and I hope that where there is Louis Vuitton, there will be South Beauty. ”
The vigorous development of "South Beauty" also made Zhang Lan's worth continue to be the best, and she once ranked third on the Hurun Catering Rich List with a value of 2.5 billion.
However, just when "South Beauty" was in full swing, Zhang Lan accepted the 200 million yuan invested by CDH, which included a VAM agreement for South Beauty to be listed before the end of 2012.
As a result, everyone knows that the gambling failed, the group failed to go public as scheduled, and Zhang Lan gave the South Beauty ** she built to the private equity company CVC, and she only retained a few shares.
An entrepreneur worth more than 100 million, a myth in the catering industry has returned to calm in this way, when people are still curious about where she will go, Zhang Lan, who has celebrated her 64th birthday, has become the top stream of live broadcasting.
Zhang Lan has been doing ** since 2019, mainly for her little granddaughter in the early days.
When I first did the live broadcast, Ma Liuji's products were not rich, and Zhang Lan would also help others bring goods and sell shoes for others.
Zhang Lan once mentioned in an interview: "The moment I lift my shoes, how can I feel like this? ”
Yes, in the past, Zhang Lan's appearance was all outstanding image, dignified temperament, exquisite dress, and exquisite makeup, but now, she will eat melons and dance in the live broadcast room, will bluntly respond to false remarks, and will gossip with fans in pajamas or lying in the boss's chair.
"The more down-to-earth I am, the more fans recognize you. Always holding on to the past and talking about the glory of the past, no one likes to hear it. ”
Compared with the glory of the past, Zhang Lan really adjusted herself back to ordinary life, emptied the past, and with the youthful ignorance when she started her business, she learned and grew while getting everyone's support and recognition in another field.
Zhang Lan once promised in front of the camera that she would accompany fans for 20 years, and when everyone had a fever, Zhang Lan would still insist on live broadcasting, even if the time was shorter, even if the state was a little worse.
"Running with me for 20 years is a psychological hint to myself to keep going. ”
Zhang Lan once replied like this when fans questioned.
Zhang Lan is really a woman who has experienced mountains and valleys.
In the mountains, she would plan to go farther and higher.
In the trough, she will recognize the facts and look for more possible directions.
It's not easy to be an adult, and it's yourself who complains about being tired.
Adulthood is not easy, and the only one who struggles out of the abyss is himself.
Looking back at Zhang Lan's successes and failures, it is nothing more than eight words.
Keep your feet on the ground and stick to it.
The principle is simple, but it is not easy to do.
Therefore, the real difficulty may be to insist on not giving up.