Co-branding has always been a common occurrence in the catering industry, and co-branding can leverage the popularity and reputation of partners to expand their brand influence. The combination of the two brands can attract more attention from target consumers and improve the brand's popularity. But it's rare to find such a clever and playable collaboration!
Recently, Lao Xiang Chicken and Bosom Friend Magazine launched a cross-border cooperation between Chicken Soup for the Soul and Chicken Soup for the Appetite, and a takeaway restaurant called "Zhiyin Chicken Soup (Lao Xiang Chicken Co-branded Store)" opened on Ele.me, and launched a special **-Confidant Warm Yang Soup"**This** includes Bamboo Sun Deer Antler Chicken Soup, Chili Stir-fried Meat and Rice, which are sold at a 20% discount on the market price, and consumers are very interested in such a special combination. At the same time, the new dish of Laoxiang Chicken in the first month of 2024, Guizhou-style spicy chicken is popular among consumers.
Many netizens sighed with emotion: "Do you remember the bosom friend?I think this collaboration will definitely bring us a different feeling!Bosom friend body really brought our generation back to their youth, and they are too good at co-branding. ”
According to the sharing of netizens, we found that this co-branding is not just as simple as co-branding**. In addition to the attractiveness of the food, the joint store of Bosom Friend Magazine and Lao Xiang Chicken has also brought more surprises to consumers. In the hometown chicken store, the entire store has been "reproduced" into the appearance of the editorial department of the bosom friend magazine, the entrance of the store is set up with a reader service department and an editorial room, and the special issue of the bosom friend magazine can be seen everywhere in the store, attracting many customers to check in and take pictures.
There are also many trendy people who have posted a photo with a handbag with a "conspicuous bag" logo, this "local tide" fashion, and the little friends who haven't gotten it yet, hurry up and take action.
As a Chinese fast food brand, Lao Xiang Chicken has always been loved by consumers for its warm image, and this joint cooperation makes people feel the sincere connection between the brand and consumers. This cooperation is not only an attempt by Lao Xiang Chicken and Bosom Friend Magazine, but also one of Ele.me's important measures to help the innovation and development of time-honored brands. By partnering with Bosom Friend Magazine, an influential and time-honored magazine, Lao Xiang Chicken has successfully connected the emotions between the brand and consumers, bringing more food experiences and spiritual resonance to consumers.
Although cross-border co-branding can bring heat to the brand, if you only focus on traffic and do not adhere to product quality, it may backfire on the brand itself. While co-branding with other brands, the quality of Lao Xiang Chicken is still as good as ever. Judging from the joint ** launched this time, one of the dishes is still the first new product of Laoxiang Chicken in 2024, Guizhou-style spicy chicken. As soon as this dish was launched, it received numerous praises.
Through innovative cooperation methods, Laoxiang Chicken has shortened the distance between consumers and made consumers feel the vitality and temperature of the brand. Whether it is a new product every month or a joint event, Lao Xiang Chicken has shown its innovative power and attention to consumer needs.
In the highly competitive F&B market, a brand's success is inseparable from a strong connection with consumers. Whether it is a co-branding or a collaboration, it is a resonance and emotional exchange between the brand and consumers. Continuous innovation has injected new vitality into time-honored brands, and also brought more food experience and warmth to consumers.