In today's society, a salary of more than a thousand per month is unbelievable, especially for radio and television employees. State-owned enterprises, once highly sought-after, are now facing the dilemma of not being able to pay wages.
Let's dissect why.
In-depth analysis of the reasons why radio and television cannot pay salaries
Audience churn is an important factor. With the rise of short**, people's ways to obtain information are more timely and convenient, and radio and television have failed to keep up with this trend, failing to develop short** apps or effectively promoting, resulting in the loss of users.
In addition, the loss of advertising has also had a significant impact on the revenue of radio and television. In the past, TV advertising was the main delivery channel, but with the popularity of smart devices, young people use tablets and mobile phones more, and the elderly also tend to choose HDTV boxes from major operators.
Advertisers have more options when it comes to advertising, and broadcast and television's advertising revenue has decreased significantly.
Nowadays, online is king. The increase in advertiser choice is also one of the challenges faced by broadcasters. Nowadays, there are many online platforms, and advertisers can place them on short-term platforms or through anchors, etc., and the return on investment is faster. In contrast, the advantages of radio and television are no longer obvious.
In-depth analysis of the reasons why radio and television cannot pay salaries
Radio and television are also facing difficulties in entering the operator market.
Entering a market that has been operating with other operators for many years is not an easy task, the cost of building new base stations is high, and the model of sharing base stations with mobile can also be problematic. ** Competition and targeting measures may lead to problems such as signal instability.
To sum up, there are many reasons why radio and television cannot afford to pay salaries. To solve this problem, radio and television need to actively adapt to market changes, enhance their competitiveness, and find new profit models. At the same time, it is also necessary for all sectors of society to work together to create a better environment for the development of radio and television.