Beijing News Shell Financial News (Reporter Wang Zhenzhen) On February 23, data released by Qunar showed that the search volume of words related to Lantern Festival, Lantern Festival, and Garden on the platform has risen rapidly in the past week, ranking in the top five hot words on the whole platform; As of February 23, the sales of tickets for this year's Lantern Festival scenic spots across the country increased by ninety percent year-on-year, and traditional folk activities drove the growth of tourism in Guangdong, Fujian and Guangxi.
With the popularity of Guangdong Chaoshan Ying Song and Dance, Fujian Fuzhou Youshen, and Guangxi Binyang Cannon Dragon on social networks, the number of people visiting Guangdong, Fujian, and Guangxi during the Lantern Festival has increased, and the number of scenic spots and hotel bookings has been rapid**. Qunar data shows that the number of ticket bookings for scenic spots in Guangdong, Fujian, and Guangxi increased by 1 year-on-year respectively4 times, 11 times, 13 times, and the number of hotel bookings increased by 1 compared to the same period in 20234 times, 11 times, 15 times.
In addition, Qunar data shows that Zigong China Lantern World, Shanghai Yu Garden Lantern Festival, Nanjing China Qinhuai Lantern Festival, Kaifeng Qingming Shanghe Garden Lantern Festival, Chengdu Panda Lantern Festival, Xi'an City Wall Lantern Festival, Shenzhen Bay Area Super Lantern Festival, and Beijing Wenyu Thousand Lantern Festival have become the most popular lantern viewing destinations for this year's Lantern Festival. This year's Lantern Festival coincided with a weekend, and some tourists booked tickets two weeks in advance, among which the sales of elderly tickets and parent-child tickets increased by more than 1 times year-on-year.
Lantern Festival** tourism popularity is higher? From the perspective of the distribution area of popular scenic spots on the Qunar platform, Shanghai, Beijing, Zigong, Xi'an, Hong Kong, Guangzhou, Nanjing, Zhuhai, Chengdu, and Luoyang are more popular, and the number of hotel bookings for the Lantern Festival in popular cities increased by 1 year-on-year5 times more.
Lantern Festival Weekend", many tourists choose two days and one night of peripheral tours, ** tours. Qunar big data shows that this year's Lantern Festival "two-hour high-speed rail circle" in the flow of passengers to each other more, Beijing-Tianjin-Hebei, Yangtze River Delta, Pearl River Delta, Sichuan and Chongqing and other regions are more popular. Among the cities along the "two-hour high-speed rail circle", Zhengzhou, Shenyang, Nanning, Shantou, Fuzhou, Tianjin, Luoyang, Zhuhai, Wuhan and Jinan have higher Lantern Festival hotel bookings, with a year-on-year increase of more than 35 times.
As of February 23, the number of hotel bookings for the Lantern Festival on the Qunar platform increased by 2 percent year-on-year6 times.
Edited by Li Zheng.
Proofreading by Liu Baoqing.