When a TikTok needs to change the category, considering the importance and impact of the category, it is recommended to carefully weigh and evaluate all possible scenarios. Category is a key parameter of the entire store operation, which defines the theme, category and type of products, and will directly affect the above aspects:
First of all, after changing the category, the store's search ranking will be rearranged, so it may affect the store's volume and search ranking, which may lead to a small store brand awareness, and take certain means to enhance the store's rate and popularity, through social marketing and promotion.
Second, the target audience may change. Different categories are for different types of customers. For the differences between different target audiences, stores need to evaluate and make reasonable adjustments according to actual needs to improve the store's reputation and attract target users.
Secondly, changing the category may require adjusting the store's marketing strategy to suit different target customers and categories, such as formulating different advertising strategies and marketing plans for different categories, and then doing a detailed evaluation one year later.
Finally, no matter when, before changing the category of Doudian, we must first carefully evaluate and analyze to understand the possible impact of the category switch, formulate corresponding marketing strategies and plans, improve the store's performance and reputation through effective operation, and establish a long-term positive response mechanism.
In addition, the following points need to be paid attention to when changing the category of Doudian:
1.Careful selection of categories: The selection of the category of Doudian should be based on the characteristics, quality and positioning of the product, and be consistent with the business positioning of the store as much as possible. In addition, considering factors such as the target market and customer needs, market trends, and the competitive environment, it is important to choose a suitable category, and at the same time, it is also important to avoid choosing a category that is too narrow or too vague.
2.Resubmit the application: At present, the original business license needs to be modified or resubmitted, and the theme, title, product description, keywords, etc. of the store need to be modified, and it can only take effect after being reviewed and approved by the platform.
3.Reformulate the sales strategy: The category switch of Doudian is related to the overall operation and various marketing strategies of the online, and the corresponding marketing strategy also needs to be changed after the category switch is made. For example, sales targets, customer profiles, advertising placements, etc., all need to be reformulated according to the new categories.
4.Timely real-time feedback: When the Doudian completes the category switch, it is also necessary to pay attention to the changes in the background data of the management merchant in a timely manner, including the number of visits, orders, transaction rates, etc., as well as pay attention to the feedback information of customers on the Doudian and products, and make adjusttments in time to avoid losses caused by improper category switching time.
To sum up, at present, it is necessary to carefully evaluate and formulate detailed plans and strategies, master and carry out marketing strategies for new categories, actively interact and communicate with customers, provide timely feedback on business conditions, and continuously optimize marketing strategies and improve business performance, so as to ensure customer satisfaction and continuous improvement of store performance after the category change.