The 2024 New Year will go to the grassroots
There is wind and light, and on a rare sunny day before the Spring Festival, Lu Yi, who lives in Southeast Village, Wangzhuang Town, Guzhen County, Bengbu City, Anhui Province, was busy drying up slender and long sweet potato vermicelli.
In the eyes of others, this is an ordinary agricultural product, and it is only a dozen yuan to buy a handful, but for Lu Yi, who is studying at Anhui Luhai Business Vocational College, it is the income of a large family. At home, my grandfather is disabled, my grandmother is blind, and my father has been in contact with vermicelli making since he was 12 years old, and he has supported the whole family by farming and working, and he has helped the family since he was a child, and this year's winter vacation is no exception.
Suddenly, Lu Yi received the school's **. Tomorrow, the school leaders will come to condole, okay? Welcome, welcome! In October last year, at a "breakfast meeting of the party secretary and principal", the teacher learned about his family situation and said that he would go to your house during the winter vacation. At that time, Lu Yi thought that the teacher was just talking casually, but he didn't expect it to come. You must know that the school is located in Hefei, more than 200 kilometers away from your home.
The next day, Chen Xiaoyun, deputy secretary of the Party Committee of Anhui Luhai Business Vocational College, and his party came to Lu Yi's house and said: "Lu Yi earnestly studied professional knowledge during his time at school, actively participated in volunteer services, speech contests, New Year's parties and other activities, served as class president, student union officer and other positions, teachers and students are very fond of him, not long ago he was named the 2023 'Outstanding Star Youth', and today I am here to award him the 'Star Youth Inspirational Scholarship'." ”
Grandma was very excited when she heard this, and thanked her again and again: "Since the child went to Green Sea College, he has become much more cheerful, thank you for the school's training!" ”
Chen Xiaoyun saw a large number of processed fans placed inside and outside the house, and asked with concern about the family living situation and the production and sales of fans, and then asked Lu Yi: "You studied marketing at the School of Digital Commerce and Live Broadcasting, have you ever thought about how to market the fans produced at home?" ”
Lu Yi thought for a while and said: "I have a 'three-step' idea, first go out to school to learn skills, and then come back with knowledge and ability to benefit the villagers, and finally let the hometown specialties go to the whole country." But I haven't figured out exactly how to do it, after all, I'm only a freshman and have just studied in the first half of school. ”
Chen Xiaoyun took the opportunity to mention: "To sell fans, you can't just sell fans, but also build brand culture, attract consumers with stories, and retain consumers with quality, you can think more about this." On the side, Wang Juan, secretary of the party branch of the village, said: "The current Lu Yi has let us see the hope of this family and the hope of our village." ”
Looking at the processed fans inside and outside the house, and looking at the sweet potato starch stacked in the greenhouse not far away, Chen Xiaoyun pondered for a moment, and said to the entourage on the side, count and see how many catties of fans the school can help buy to solve the urgent needs of Lu Yi's family, and make good use of the school's live broadcast platform, and let him take his products to the live broadcast room to practice what he has learned when Lu Yi takes a training class.
China Education Daily, February 17, 2024, page 1
Author: reporter Wang Zhipeng and correspondent Guan Yunrui.