What kind of sparks will be created when airlines collide with cars?
In November 2023, JuneYao Group held a unique in-flight press conference on its Juneyao Airlines aircraft, officially releasing the "Juneyao Mobility" strategy, along with the new intelligent travel technology brand Juneyao Automobile.
When we have seen cross-border car manufacturing a lot, Jixiang Automobile has brought us a different answer.
As we all know, if a new car company wants to build a car, it must have the qualification to make a car, but now if you want to apply for the qualification, the difficulty is self-evident, so many new forces can only choose other car companies for OEM, such as NIO was originally OEM by JAC Automobile, Gaohe was OEM by Yueda Kia, etc.
However, for Jixiang Automobile, it is one of the few car companies with the "dual qualifications" of making cars, that is, the qualifications for building factories and making products and the qualifications for market salesIt means that Jixiang Automobile has sufficient technical reserves and production capacity, which is also the biggest difference between it and many new car-making forces.
It is reported that the qualification of Jixiang Automobile comes from Yundu Automobile, which obtained the new energy vehicle production license as early as January 2017. In June 2022, JuneYao Group became the largest shareholder of Yundu Automobile.
Since its establishment in 2015, YUDO Auto has been focusing on the new energy car market, and has been the pioneer of this category, and its products have been recognized by many consumers. After JuneYao Group joined, it injected more vitality into the company, including innovative technology, aviation quality management system, etc., and it is in this context that Juneyao Automobile was born as a new brand.
It is worth mentioning that the basic physical architecture team of Jixiang Automobile is all from international automobile companies such as SAIC, Volkswagen, and General Motors, and the software R&D team is all from the elites of Internet manufacturers. The professional team does what it does best, and the strength of Jixiang Automobile is self-evident.
From the brand level, Jixiang Automobile can be regarded as a new face in the new energy market, but from the perspective of the car-making process, before the release of Jixiang Automobile, Yundu Automobile has been deeply engaged in this field for many years, accumulating rich experience in car manufacturing, as if a veteran has been replaced with new equipment.
In the current automobile market, traditional car companies, new car-making forces and second-generation cars are contending, and there is no shortage of new car brands in this era. Since the development of automobiles, it is not only a means of transportation, but also a mobile home for many people, and everyone's requirements for travel experience are also increasing.
Contrary to this, although many brands of models are on par with luxury and comfort, the place and destination of everyone's life are often not two points and one line, and they need to go through several links and switch frequently between multiple apps. When encountering various uncertain situations such as traffic restrictions and flight delays, the travel experience is almost the same, and it can make people very tired.
Jixiang Automobile is positioned as a "new species" in the field of smart travel, and it is not just another new force.
How to understand "new species"? That is, JuneYao Group has joined hands to build the "Juneyao Travel" ecosystem through Juneyao Airlines, Juneyao Automobile and more partners, and JuneYao Group is regarded as one of the safest airlines in China in the field of transportation, and Juneyao Airlines is known as one of the safest airlines in China.
What we need to do in the "auspicious travel" ecology is to extend the quality of aviation-grade travel services to land travel scenarios, rely on JuneYao Group's layout in the field of transportation and travel, open up all aspects of travel, make travel more convenient and pleasant, and help users complete the change from "rushing to running".
"Jixiang Travel" will gradually provide airport pick-up, airport valet parking, destination car rental and other services in many cities in China, initially forming a large travel ecology, and will carry out in-depth cooperation with hotels and scenic spots around the world in the future to provide users with one-stop smart travel services. With the opening of many international routes such as Japan, South Korea, Finland, Greece and Italy, Juneyao Airlines will also go overseas to serve global users.
In the future, users of "Jixiang Travel" will be able to book all trips with one click through AI intelligent travel butlers and a series of service products from large travel ecological partners.
Different from the 4S store operation mode of traditional car companies, users can watch the car during the trip through the transfer station created by "Auspicious Travel", and can also rest and drink coffee in the transfer station.
For consumers, Jixiang Automobile is not only a new energy brand, in addition to creating a means of transportation from point A to point B for users, it will also provide a one-stop and pleasant travel service experience, which is also its biggest advantage.
It is reported that the first model of Jixiang Automobile is named "Jixiang Air", the new car is based on the full stack of Jixiang Automobile self-developed, with independent intellectual property rights of the new intelligent electric platform to build, the design inspiration ** in the sky looking up, the design concept is based on the minimalism of aviation aesthetics, the vehicle adopts "integrated future design", very futuristic.
Judging from the official picture of the auspicious air, the shape of the headlight group on the front face of the new car resembles the contour lines of the wing of an aircraft, and the interior is composed of 240 LED light sources, which are highly recognizable after being lit, and are expected to become the design style of the auspicious car family in the future. Officially, Jixiang Air has the thinnest headlights in its class, which not only ensures the lighting effect, but also brings a stronger visual impact.
The short front overhang and smooth styling on the side of the body not only ensure the maximum interior space, but also achieve the class-leading level in terms of aerodynamics. Backed by Juneyao Airlines, Juneyao Air is naturally well versed in the way of comfort, and integrates the "skyline" that can only be seen on transoceanic flights into the roof design, and brings a sense of openness to the passengers in the car through the integrated layout of the front and rear.
At the rear, it is equipped with integrated floating through tail lights, which integrate turn signals, brake lights, reversing lights, marker lights and fog lights. The lamp cluster is composed of 270 LED light sources and 8 32-pixel OLED light sources, which not only has good visual simplicity, but also brings a sense of sophistication that does not lose luxury brand models.
In order to improve the practicality as much as possible, Auspicious Air adopts a liftback tailgate, which is rare in its class, which is not only more convenient when taking luggage, but also can be transformed into a double bed with a canopy in seconds after being put on the upholstery. At present, in the new energy market, various models emerge in an endless stream, and most of the appearance is the same, which will inevitably cause aesthetic fatigue, but on the auspicious air, we have seen the unique insights of auspicious cars in terms of design, which is really commendable.
At present, the configuration and power range of the new car have not been announced for the time being, but Zhang Guanghao, the brand manager of Jixiang Automobile, said that Jixiang Air is the first smart terminal in the industry equipped with a smart travel service ecology, which can incarnate the user's "real AI travel assistant" and provide customized travel services according to personal needs, which is the biggest difference between this product and competing products.
Users can obtain a set of high-quality service network covering the whole journey through the auspicious GO AI intelligent butler ecological platform equipped with the vehicle. For example, if you are in Shanghai and say "I want to go to Beijing for a three-day, two-night trip", the AI intelligent travel butler can help you formulate the most cost-effective itinerary, including booking air tickets, hotels, restaurants, scenic tickets, and planning travel routes.
It is worth mentioning that the auspicious air is designed for the global market at the beginning, in accordance with the Sino-European double five-star safety standards to build, the new car is expected to be launched in the second quarter of this year in China, the third quarter to the overseas market.
For JuneYao Group, it is not difficult to build a new brand, the key is how to take a different path in the blossoming automobile market, so that users can perceive the brand differences. In this regard, the answer given by Jixiang Automobile is to build an ecology of "Jixiang Travel".
Compared with other brands that focus on the vehicle itself, Jiyao Automobile pays more attention to the user's travel experience, relying on JuneYao Group's years of deep cultivation in the field of transportation and travel, to create a smart travel service ecology integrating aviation and land, so as to establish a differentiated way to enter the market, which is also the biggest advantage of Jiyao Automobile compared with other brands.
Jixiang Automobile's first model, Jixiang Air, is about to come out, and the "Jixiang Travel" ecology will also be implemented on the new car. List of high-quality authors