**From the Internet, it's not just movies, TV series are also counted, but there are too few dramas to be judged, so I don't use it as the basis for the output of this content.
Don't sell off, let's talk about my personal opinion first:
Traffic will not necessarily eat up good movies, but if publicity only considers traffic, most of the good movies and good actors will suffer dumb losses.
This year's Lunar New Year file, "Article 20" (2024) surpassed the box office in the second half, and some people attributed the reason to: Zhao Liying was the main player in the early publicity, and the role she played looked like a bitter drama, which persuaded a group of people who wanted to watch comedy in the Lunar New Year; The later publicity was dominated by the heroine Ma Li, which revealed the comedy nature of this movie.
It is difficult to assess how much of a proportion supports this conclusion, but even if it is only a small proportion, it is worth it. Because this topic involves the choice of the movie when promoting, whether to focus on traffic gimmicks or the content itself.
Some people believe that Zhao Liying is a traffic star, and participating in Zhang Yimou's New Year drama, even if it is a supporting role, whether it is the film party or the artist team, it should go both ways in terms of publicity. The box office of the movie was not good in the early stage and reversed in the later stage, so that some people attributed this matter to the publicity related to Zhao Liying.
Judging from the cast of the movie, Zhao Liying does have its own traffic and topic heat. For example, Zhao Liying also uses sign language in movies, Zhao Liying has a series of hot searches, while Gao Ye does not have a network-wide level hot search, and there is a keyword "Zhao Liying" in some related information.
It is not difficult to imagine why Gao Ye almost had an accident during filming, and Sun Honglei stood up for her in public and scolded investors when she was the hottest, but she still didn't get the attention she deserved - Gao Ye is an actor and doesn't know how to market himself with the thinking of traffic (maybe I and my team refuse to invest in this).
If you have watched "Article 20", whether you have paid attention to Zhao Liying before, or watched her film and television works, you will not blindly or against your will to say "Zhao Liying is just a traffic star". She played against Gao Ye in sign language in the movie; The role setting of the hearing-impaired weakens her shortcomings of occasional emotional exaggeration, and instead presents an emotionally charged performance style.
We don't judge whether the respective publicity teams are uneven, nor do we evaluate how much artificial moisture there is, but this result is enough to show why until now, some people still think that Zhao Liying is a traffic star and Gao Ye is an actor.
In terms of image, Zhao Liying belongs to the sweet department if she does not wear heavy makeup, but she combines the advantages of her delicate figure to very well present the misery and tenacity of a person with sweet looks and speech and hearing impairments when she encounters bullying and unbearable life, and even all levels of crying can be interpreted in a silent way.
Zhao Liying's performance in the movie can not only amaze people who don't know her, but also make her fans and team excited, and the resulting traffic will naturally bring more attention to the movie than expected. If it weren't for the Lunar New Year, maybe "Article 20" would have achieved a high momentum at the box office and word-of-mouth at the beginning due to Zhao Liying's traffic, but it just so happened that this movie was set in the Lunar New Year.
In the early stage of the movie's release, except for the "Zhang Yi Emoji" out of the circle, bringing out some of the comedy elements of the movie, there was almost no other comedy-related content to break the circle, and even I once thought that Ma Li had transformed into a pure main theme movie, and I couldn't buy a ticket to the cinema just to watch an emoji. Ma Li and Lei Jiayin, husband and wife who meet the attributes of the Chinese New Year, only exerted their due box office appeal in the later stage.
Article 20", it's time to reflect on traffic in terms of film promotion. Even Zhang Yimou, the top of the domestic director industry, Ma Li, a comedian who has been on the Spring Festival Gala for several years, and actors such as Gao Ye, Lei Jiayin, Zhang Yi, and Wang Xiao joined; Qiao Shan, who has always relied on baggage to be funny in his works, can also use a main theme comedy movie with an expression that makes people laugh several times, and it is difficult to escape the negative impact of traffic when he encounters Zhao Liying, a traffic star with dedication and acceptable acting skills.
Zhao Liying, as the traffic herself, has not escaped the backlash of the traffic against her. After the end of the Lunar New Year file, the keyword combined with "Zhao Liying's sexual innuendo" has become a hot topic. After reading the content of the relevant article, I found that not only the content was watery, but also I would not think that the relevant content was from people who liked and approved Zhao Liying or the movie "Article 20", and even the people who wrote the relevant content may not have watched the movie well.
Such content gathers traffic elements such as popular movies, big directors, popular female stars, and eye-catching edge balls to bring traffic to the publisher, while Zhao Liying herself may have been immune to related content for a long time and ignored it; For the filmmaker, although it is not the original intention, but the New Year file has ended, there is no need to pay attention to it. It is the most sensible and beneficial approach for the parties concerned to use cold treatment and wait for the next hot information to replace it.
Judging from the publicity of "Article 20", whether it is the impact of the film's traffic on the film in the early stage, or the fact that someone took the opportunity to create new traffic in the later stage, continuing to distract the attention that the film should have, all the traffic directions are not what the film or official propaganda wants.
In the face of such a situation, as a movie fan, you can at least see some promotional information from official channels that has not been misinterpreted, and in the film promotion that some film parties and other creative teams are unable to interfere with, some good movies may really be difficult to escape, and can only be temporarily reduced to a pearl in the sea.
When it comes to this kind of movie, the first thing that comes to mind is "The Cloister Pavilion" (2023). As a fan of Keigo Higashino for many years, I have seen many remakes of the original book and the Japanese version. Keigo Higashino pays attention to human nature, even if he is a supporting role, he will never spare ink like gold in terms of human nature, even if it is an extreme father such as Tadao Asai in "When the Prayer Ends", in order to protect his daughter, he has killed people one after another, which can be described as distorted human nature and degraded morality, and he can still see the light that he should have as a father.
Although China and Japan are geographically close, the remake of Japanese literature still has to cross a cultural divide. Including but not limited to the living habits and language habits of the people of the two countries. After watching the version adapted and directed by Lai Mukuan, I personally like it very much, there are flaws, but I am very willing to recommend this movie to the people around me.
The film did not erase the ** part of Keigo Higashino's work without authorization, and at the same time let the actors bring surprise performances. Ren Suxi is not outstanding, and many supporting roles are also unforgettable. Hu Ke, who has always shown a sweet and affinity image, presents a rare sense of horror in the movie, and when her son died, she showed complex emotions such as powerlessness, which can touch you through the screen; Tang Min, the face in it, dedicated the most amazing shots; There are also hard-working couples played by stars and Hou Wenyuan, with a huge difference in appearance, but people expect them to have lovers and eventually become married.
is such a film work that has many highlights in the content itself, and in the post-screening interaction with the main creator, the keywords given by some of the audience who were invited by the host to speak were jaw-dropping. It's hard to imagine Hu Ke's performance in the movie, which can only be summed up in a pale "explosion of acting skills"; In terms of movie content, it leads to more eye-catching traffic keywords such as "don't be in love" and "women's movies".
These comments not only made me restless, but also made other friends who were in the same viewing group and at the scene unacceptable. Everyone thinks that this is a good movie worth watching, and the controversial content brought out by the audience is not only irrelevant to the movie, but may also affect the box office, and the discussion in the group is more intense than the scene.
But when the movie ended, we calmed down and found that most of those controversies were the publicity strategy of a marketing company of the filmmaker. As a movie focusing on Women's Day, the main creative team, even the director himself, can only cooperate with this kind of publicity that is difficult for passers-by to accept.
Judging from the data released by Maoyan, "The Cloister Pavilion", a film with an official publicity cost of only 30 million, has a final box office of 20.5 billion, which can be called a big profit, but it seems to have disappeared after the box office. I just don't know how much the box office has to do with these controversial traffic information, if you put down the traffic thinking and just promote it from the perspective of the movie content and the actors themselves, will it boost the box office or suppress the box office?
At the moment when traffic is king, no matter how good the movie is, no filmmaker or investor should dare to make a traffic bet. Like Article 20, it may be the best solution to immediately adjust the publicity strategy after discovering that it is being eaten up by traffic.
This article is original, if it is not authorized, please do not **).