Author: Shang Feng.
Recently, an official media reported that there was a nearly 3-fold gap between the listed pharmacy Shuyu civilians, a drug with the same drug name and the same manufacturer, and a drug with the same specifications in its physical stores, Meituan stores, and **stores, and many people left messages: Do you know how high the operating costs of physical pharmacies are?
I understand what they mean, that is: the cost is high, and naturally you need to sell it a little more expensive, so that you can make money or maintain your business. However, they did not explain the difference between these three forms, and did not explain the value of the three forms in addition to the drug that consumers wanted, which should be roughly the same!
If so, then I'm a little weird!What is the relationship between the high operating costs of brick-and-mortar pharmacies and the interests of consumers?Why should consumers "bear" their high operating costs because of this, without obtaining the purchase value corresponding to the highest and high costs!In other words, the market or consumers will only pay for the value of the goods and the emotional value they have obtained, and there is never a reason to pay for the high operating costs of the operator!
In fact, doing business and being in love are essentially the same. You can stalk, but don't think that the person you stalk must accept your stalker because of the huge cost you pay in your stalking!It's about making the pursued person feel the satisfying emotional value, or economic value, in the stalking, so that you can come together.
It's the same with pharmacies!Your physical pharmacy can have a higher operating cost, but the high cost must have the corresponding first-class value service, or emotional value service, etc., rather than incomplete varieties, lack of low-cost drugs, and lack of empathy for patients!If brick-and-mortar pharmacies are only satisfied with providing a drug that customers need, then why should customers give up online pharmacies that are more selective, have a more complete return protection mechanism, and have a lower range and a more complete variety?
Some people may say that there are many fakes in online pharmacies!This is mostly a lack of understanding of online pharmacies!There may be drugs that run outside the system, because they can trade face-to-face, while online pharmacies are impossible, as long as they insist on the information flow, capital flow, logistics and other transaction processes, even if there is a problem, it will be very convenient to quickly find the person responsible. Anyone who buys counterfeit drugs in so-called online pharmacies is invariably a stream that is not carried out in accordance with the regular process, giving the offender an opportunity.
Of course, the biggest added value that brick-and-mortar pharmacies can give to drug buyers is medical insurance payment. However, at present, many provinces such as Sichuan and Liaoning have started the provincial overall planning of medical insurance, and Shanghai, Shanxi and other places have also carried out pilot work on online medical insurance payment such as Meituan. It is not difficult for us to guess that in the near future, when the national overall planning of medical insurance begins to be implemented, it will be followed by the comprehensive pilot and promotion of online payment for medical insurance.
This means that if your pharmacy only provides drugs and medical insurance cards to meet the needs of customers, then ** will be the most important consideration for everyone, which will greatly promote the process of concentration of the pharmaceutical retail market, and it is likely that the third pharmacy will have to go bankrupt and liquidate like the United States.
Then, other pharmacies mainly rely on their own professional services to build a small and specialized or small and refined health ecological chain, or rely on professionalism, or rely on customer favors, that is, "Internet celebrities" to obtain niche demand markets.
Therefore, if your pharmacy is only high in operating costs, so the price of drugs must also be high, this logic is untenable, there must be a high cost of high service, otherwise you can only fully expose your shortcomings, that is, come out to sell a ugly, there may be sympathizers, but to the public to come up with real gold ** to pay for your ugliness, you can't say that there are no such people at all, you can only say that there are fewer such people!