Kunpeng Project
J&T Express and netizen Messi hard bar? With a loss of more than 20 billion in three and a half years, where is the confidence?
The Messi incident continues to ferment, and many national enterprises have cooperated with Messi, and J&T Express is one of them. Perhaps this is the first time many people have heard of J&T Express, in everyone's impression, the mainstream express companies in addition to the postal system EMS is SF, Jingdong and Sitong Yida, but J&T Express has developed rapidly in recent years, and the market value of more than 120 billion Hong Kong dollars after being listed in Hong Kong last year is higher than Zhongtong, Yuantong and Jingdong Logistics, second only to SF.
At present, there are four giants in the domestic e-commerce industry, namely Tmall**, JD.com, Pinduoduo and Douyin as the representative of the short ** platform. Relying on a low-price strategy, J&T Express has become the main e-commerce partner of Pinduoduo and Douyin, and has also gained order share from Tmall**, making the company, which has been in the Chinese market for less than four years, a leader among express delivery companies.
What's even more exaggerated is that J&T Express was established in a short time, born in Indonesia in 2015, and the founder is Li Jie, a former OPPO executive. J&T Express seized the opportunity of the rapid growth of the Southeast Asian e-commerce platform market and quickly became the e-commerce platform with the largest market share in Southeast Asia. After entering the Chinese market, J&T Express's turnover expanded rapidly, with the global order volume in 2022 being 14.6 billion pieces, and China's 12 billion pieces, accounting for more than 80%.
Therefore, although it won the first pot of gold in Southeast Asia, the main battlefield that currently supports its market value of 124.3 billion Hong Kong dollars is the domestic express delivery business. For the sake of the spokesperson to offend the broad"Gold Lord"Chinese? Unless the rabbit on the stick is crazy, you must know that the user of the rabbit on the stick is Party A, and the spokesperson Messi is just a rabbit on Party B's stick to some extent, Party B offends Party A, what does it matter to Party A?
Moreover, though"J&T Express"It has created a miracle in the field of express delivery, but it also faces two potential pitfalls, as the outbreak of the pandemic could put the company in a desperate situation.
First, the revenue growth rate has declined.
The founder of J&T Express is Li Jie, who has worked in OPPO for 15 years, he is Duan Yongping's right-hand man at that time, and the other ** of the former Duan Yongping is Huang Zheng, the boss of Pinduoduo, J&T Express is known as the Pinduoduo of the express delivery industry in the market.
In fact, the two companies operate in a very similar way, both of which are desperately trying to expand in the early stage, relying on high growth rates to occupy the market in order to gain a foothold. J&T Express has gained a lot of market share by relying on low postage, and its revenue is increasing, but the effect of large-scale money burning is not as obvious as in the past, J&T's revenue in 2020 increased by 358% year-on-year, and it can reach 50% in 2022, and it was only 18 in the first half of last year5%。
Secondly, the cumulative loss of 24.8 billion yuan in three and a half years, and it is unknown when the company will make a profit.
The price of burning money is continuous losses. According to J&T Express's prospectus from 2020 to 2023, the adjusted net loss in the first half of the year was 47.6 billion yuan, 117.8 billion yuan, 148.8 billion and 2$6.4 billion. The cumulative loss for three and a half years exceeded 3.4 billion yuan, equivalent to about 24.8 billion yuan.
With the first event on the brand influence and even the resistance of Chinese consumers, the operating income of Rabbit Express is afraid that the growth rate will decline to negative growth, that is to say, the scale effect will disappear because of the decline in the volume of express orders, and the result is an increase in net losses and more cash burned. This is undoubtedly extremely unacceptable.
In short, J&T Express has no confidence to scare netizens. Instead, in order to dispel doubts as soon as possible, the company immediately replied"The news editor is not an official account and does not represent the company's position"。Obviously, this made him very worried about being implicated"Zhu Bajie"。
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