With the continuous expansion of the global pet market, the pet economy is showing a positive growth trend under the entry of various pet products. The pet food brand of General Mills, an American food company, Blue Buffalo (formerly known as "Blue Food"), is also deeply loved by consumers with its natural and nutritious pet food ingredients and scientific and healthy pet food methods. In order to meet the needs of more consumers, General Mills took the opportunity and platform of the 6th China International Import Expo in 2023 to officially announce that Blue Buffalo omni-channel products will enter the Chinese market.
At the same time, on November 7, 2023, the International Pet Health and Nutrition Summit Forum jointly organized by Blue Buffalo and the National Animal Health and Food Safety Innovation Alliance was successfully opened, bringing together authoritative nutrition experts and institutions at home and abroad to share the cutting-edge concepts and research results of nutrition and health in the international pet market.
Tap their own potential and help the development of pet food
Founded in 1994, the brand is committed to providing high-quality, nutritionally balanced pet food with the concept of "love is full of protection". Lanzhi and China were associated with the 2021 CIIE, and after their debut, they sold in China through cross-border e-commerce for two years. During the past two years, Lanzhi has won the love of many consumers, and also let General Mills see a broader development potential.
China's pet market has shown a steady and rapid growth trend in recent years. According to the iResearch report, the overall scale is expected to exceed 800 billion yuan by 2025. Among them, the pet cat food market is gradually emerging, showing a strong growth momentum. At the same time, consumers are paying more attention to pet health and nutrition, and they are more cautious about pet food purchases.
Experts at the forum said that with the acceleration of urbanization, the demand for pet companionship among modern people is increasing, making the number of pets continue to grow. This has also led to an emphasis on the quality of pet feeding, which has given rise to the demand for pet food. Secondly, pet owners are increasingly concerned about the health and nutrition of their pets; People are beginning to realize that the eating habits of pets are closely related to the health of pets, so they are particularly cautious about the purchase of pet food, and consumers tend to choose high-quality, nutritious pet food to ensure that pets get multiple balanced nutrition and maintain a healthy and good posture and vitality.
Delve into ingredient formulations to create a healthy pet food experience
Taking the opportunity of the 6th China International Import Expo, Blue Buffalo, a high-end pet food brand owned by General Mills, also announced that it will enter the Chinese market through omni-channel.
We understand that a pet's diet is closely related to their health and well-being. Lanzhi brand has a technological breakthrough in the industry - LSB (Life Source Bits), which is the life force shield. LSB Serum is rich in vitamin E, which supports the pet's immune system, which can make our pets feel full of vitality and help our pets stay with us for longer. Peter Everett, Vice President of Marketing for General Mills International, commented on the brand's technological benefits: "Blue Wisdom combines advanced nutritional science with innovative food processing technologies to provide a safe and innovative way to provide multi-layered and balanced nutrition for pets. LSB Life Shield technology not only pays attention to the nutritional value of pet food, but also pays attention to the taste experience of the pet itself, and is committed to making every feeding a process of enjoyment and satisfaction for pets. ”
The first batch of products unveiled by Pet Food Lanzhi includes six categories, covering 11 products, all of which contain natural ingredients, using protein-rich real meat, no poultry by-products added to meat meal, no corn, wheat or soybeans, no artificial preservatives, colors or monosodium glutamate, aiming to provide more accurate nutritional guidance and multiple nutritional ratios for each pet to maintain the health needs of pets.
At the moment when the "pet economy" is prevalent, whether pet food is healthy and nutritious and whether it can meet the needs of pets at different stages is constantly becoming one of the important criteria for pet owners. Blue Buffalo can deeply tap into consumer consumption needs, focus on the promotion of natural and healthy pet food products, and bring a different pet food feeding experience to pet owners. It is believed that with the entry of Blue Buffalo, it will definitely drive the rapid development of China's natural and healthy pet food market and industry.