According to the data of the giant engine, the topics related to the New Year of the Douyin New Year Festival in 2023** will exceed 480 billion, and the related searches will reach 3500 million+, the number of consumers increased by 14 times, it has become a trend to celebrate the New Year on Douyin. In addition, according to the recently released 2024 "Spring Festival Consumption Outlook Report", since the beginning of the lunar month, orders related to Douyin life services have increased by 146% year-on-year.
It is expected that the traffic of the Spring Festival will still be at the peak this year, and the Spring Festival, with abundant traffic supply and the release of people's consumption power, is a good time for businesses to overtake in a corner. Recently, the huge engine launched the "Spring Festival does not close" activity, in which a huge number of thousands of rivers opened tens of millions of traffic incentives to help e-commerce marketing explode orders, and a huge number of local promotions opened the Spring Festival gift season - tens of millions of welfare venues, helping local businesses who are eager to try Spring Festival business and launch to seize the opportunity and achieve rich income during the traffic dividend period.
To seize the blue ocean opportunity, it is time for the e-commerce business to increase.
According to the observation of traffic and competition during the Spring Festival in 2023, the Spring Festival launch is in a blue ocean situation of competition, and it is a good time for merchants to leverage higher growth at a lower cost. In addition to the abundant platform traffic incentives, the huge number of Qianchuan Spring Festival activities also bring investment strategies to merchants.
If you want to invest in the Spring Festival with peace of mind and efficiency, merchants can follow the suggestions of the huge Qianchuan platform to match products, promote live broadcast with global promotion, live broadcast hosting, promote products with product hosting, recharge with payment, automatic recharge and worry-free recharge, and efficiently grasp the business growth opportunities during the Spring Festival through the light operation of Qianchuan anytime and anywhere.
For live streaming, merchants can release their monitoring manpower through global promotion, and only need to launch a "super plan" to achieve the whole process of system deployment and optimization, and achieve the maximum goal of increasing GMV by 15%+ in the live broadcast room on the premise of achieving the overall ROI of live broadcasting. In addition, merchants can improve the efficiency of delivery through live hosting, and only need to set up a few simple plans for bidding, budget, delivery time, orientation, etc., to start intelligent automatic delivery, effectively solving the pain points of not being able to monitor the market in real time during the Spring Festival, and driving the ability to run by 2 or 3 times.
For pushing products, merchants who only operate commodity cards can also use automation capabilities to launch Douyin** through product hosting, which not only compares with manual planning, but also has a direct ROI of +7% and a planned running capacity of +116%; One-click hosting can also drive a 2 3 times increase in delivery efficiency, achieving a triple increase in running volume + ROI + delivery efficiency during the Spring Festival.
For the Spring Festival holiday, family and friends gatherings, and the computer is not at hand, merchants can use the palm of Qianchuan Lightweight to get it: through the Doudian APP-Huge Qianchuan quickly achieve a series of business goals such as advertising creation, delivery plan management, core data viewing, etc., and increase the sales of shelves in one stop; Through the "Small Store Push", small and medium-sized businesses can flexibly put high-quality content on the homepage with one click to achieve efficient drainage in Douyin. In addition, merchants can choose industry benchmark** for live broadcast to drive ROI +10%, and for short** to choose product continuous promotion** to drive running volume +40%, adapting** for quick ordering, greatly reducing operating costs while obtaining better conversion results.
For the recharge problem, merchants can use the e-commerce payment funds to recharge the e-commerce payment funds to a huge amount of Qianchuan as a promotion fee through the payment recharge, and the Spring Festival is upgraded from 3 days to instant arrival. In addition, when the balance is insufficient, the configuration of automatic recharge can automatically recharge the payment of the Doudian store to a huge amount of Qianchuan as a promotion fee, so as to avoid the interruption of the delivery caused by the untimely monitoring of the Spring Festival.
Seize the opportunity of the "Double Festival" to welcome the growth of local business.
coincides with the "Spring Festival + Valentine's Day" double festival, and the Spring Festival in 2024 is also considered to be the "strongest Spring Festival stall" for local merchants' business to explode.
According to data observation, the average GMV of merchants and stores that do not close during the Spring Festival in 2023 will rise all the way, and the post-holiday will increase by 11% compared with the pre-holiday period. For local merchants, the Spring Festival does not close to convert a large number of users who "hoard coupons before the holiday and use them after the holiday", which can carry the continuous release of consumer demand before the holiday, create a small peak, and drive business growth after the holiday.
During the Spring Festival, local merchants are also facing challenges such as difficulty in real-time monitoring, high cost of manpower support, and difficulty in taking care of offline stores. In response to different business challenges and delivery scenarios, the massive local product matrix can effectively assist merchants to solve problems.
For live streaming, merchants can use global promotion to achieve worry-free and efficient delivery, and only need to create a plan to complete the delivery, and the system automatically optimizes the whole world, driving the overall GMV of the live broadcast room to increase by 15%+ on the basis of the stable achievement of the overall payment ROI of the live broadcast.
For the situation of high labor cost and the need to worry about delivery during the Spring Festival, hosting** is the preferred choice for local merchants. Hosting** Support 3-day flexible promotion or 7-day stable delivery, no need for manual monitoring, automatic real-time optimization in the background, intelligent hosting, worry-free, effort-saving and easy conversion.
In view of the busy operation of stores during the Spring Festival and no time to take care of online advertising and real-time monitoring, merchants can liberate manpower through continuous investment, save the labor cost of merchant plan optimization, avoid missing the traffic opportunities of Spring Festival stalls, and achieve local business growth.
For the recharge problem that merchants are concerned about, in order to ensure that the Spring Festival investment is not closed, a huge amount of local launch of the "payment to recharge" function, merchants can use the payment funds through the payment to recharge to a huge amount of local push as advertising fees, and realize efficient investment during the Spring Festival through convenient recharge services. In addition, customers who receive tasks in the background can get a huge amount of local push coupons worth up to 120 yuan by completing the corresponding tasks.
Tens of millions of traffic incentives, support policies to promote a good start.
From February 1st to 17th, the huge number of Qianchuan will not close during the Spring Festival for the huge number of Qianchuan accounts that have not been suspended, and continue to issue tens of millions of traffic incentives to help business growth.
In the Spring Festival gift season - tens of millions of welfare venues, a huge number of local promotion to create two major activity venues of consumption growth competition + product standard competition. Merchants can get a maximum of RMB 20,000 in the Consumption Growth Competition. In the product standard competition, you can get up to 40,000 yuan in rewards and return red envelopes when you reach the specified consumption amount by applying global promotion, hosting** into a single treasure, and continuous investment, etc., and there are more than -200 coupons to help business boom in the coming year.
The Spring Festival is not only a festive feast, but also a starting point for businesses to move towards a better year. The massive engine provides merchants with delivery strategies and incentives to help merchants enter the traffic bonus period, seize the opportunity of business explosion at the beginning of the year, and then achieve long-term benefits for business.