As the Chinese New Year draws closer, Wanda Group announced the launch of its annual charity campaign at this festive moment, aiming to join forces inside and outside the company to care for and support the growth and development of rural children. This year, Wanda focused on "caring for rural children", encouraging and mobilizing all its employees to actively participate in rural revitalization, and at the same time conveying positive energy to the society.
Since 2022, Wanda Group has responded to the call of the China Charity Federation and actively participated in the national charity activity of "Doing Good at the New Year". This move coincides with the concept of "universal public welfare participation" that he has advocated for a long time. In the past few years, Wanda Group has called on all sectors of society to participate in public welfare through innovative ways, such as launching a special Spring Festival red envelope campaign for rural children to realize their dreams in 2022, and successfully attracting more than 90,000 people to support the "One Little Red Flower" project in 2023, reflecting its continuous efforts and influence in promoting public welfare.
With the arrival of 2024, Wanda Group has joined hands with all sectors of society to once again launch an annual public welfare action with "Caring for Rural Children" as the core, aiming to bring substantial support and care to children in less backward areas through a series of specific and creative activities. This annual theme event includes not only on-site service projects in which volunteers are directly involved, such as visits and teaching support, but also innovative initiatives that use social resources to convert unused items into donations. In particular, by organizing a charity market, we not only give new value to the goods, but also pass on the love to the children in need.
In addition, Wanda Group, in cooperation with the China Rural Development Association and Tencent Philanthropy, launched the "Small Parcels, Big Love" Love Relay Program, which further expanded the scope of influence and participation in public welfare activities by encouraging the public to make joint donations. The funds raised will be used to purchase and donate scientific innovation education resources, aiming to stimulate rural children's interest in science and help them plant the seeds of pursuing knowledge and realizing their dreams.
As the New Year's bell gradually fades away, Wanda Group sends a sincere invitation to all sectors of society, encouraging every kind person to start a beautiful chapter for their year by participating in public welfare activities at this hopeful moment, and at the same time, also send care and warmth to those in need. Let's not miss this opportunity to take action now and join this positive public welfare journey together. Scan the *** below to make each of your contributions a ray of sunshine in the lives of others, and jointly create a warmer and more harmonious social environment.