Chao News client Cao Yiqing Editor Zhou Yuhan.
Source: Visual China.
In the bustling village market, the villagers brought their young and old couples to the market, "catching" a kind of lively and jubilant; On the ancient stage with noisy gongs and drums, the actors sang tactfully and sang a good show, "singing" a local feeling; During the long table banquet, relatives and friends gathered together to share the delicacies and "taste" the fireworks and homely cooking. During the festival, various forms of rural cultural products are dazzling, evoking people's local feelings.
Realizing, safeguarding and developing the people's cultural rights and interests is the starting point and foothold of promoting China's cultural development. With the gradual advancement of the construction of the public cultural service system, the supply of rural public cultural services is increasing, but the supply of high-level and high-quality public cultural services is still relatively lacking. In recent years, all localities have continued to make efforts to prosper rural cultural life, strive to enrich the spiritual life of the masses with high-quality cultural products, and enhance the sense of cultural acquisition of villagers. In Zhejiang, the antique and unique cultural hall provides convenience for villagers to learn culture and establish new style; In Anhui, the farmhouse bookstore with complete functions and novel design has become a "gas station" for local villagers to gain knowledge and break into the market. With the implementation of various cultural projects to benefit the people, rural public cultural facilities and services have been continuously improved, bringing rich and colorful cultural experiences to villagers, and also giving more tangible and tangible space for local feelings.
At present, the cultural needs of the rural masses are becoming more and more diverse, and their tastes are constantly improving. To effectively solve the problem of "whether the supply of rural culture is good or not" and "whether it is accurate", it is necessary to further excavate cultural characteristics, inject spiritual and cultural nutrients full of local flavor, and make greater efforts to arouse resonance and empathy. For example, some traditional villages with different cultural experiences attract many people to visit. During this year's Spring Festival, some people came to Zhitho Village in the mountains of Yunnan to experience the local Yi folk customs. A grand "Costume Festival" is held here every Spring Festival. The "Costume Festival", which integrates traditional embroidery and modern fashion elements of the Yi nationality, has entered the attention of more and more people and frequently appeared on the international stage. Whether it is the "Costume Festival" in Yunnan, the "Village BA" in Guizhou, and the ice and snow "Naadam" in Inner Mongolia, these rural brand activities with both traditional heritage and the characteristics of the times have found the connection point between traditional culture and modern society, so that the local culture exudes a unique charm and attracts people of different ages and backgrounds to indulge in it.
Cultural revitalization is an indispensable and important part of the comprehensive revitalization of rural areas. Whether it is benefiting the people through culture, sending spiritual food to the fields, or encouraging innovation and tapping the development potential of local culture, it will help enrich the supply of high-quality culture in rural areas. Looking to the future, we must continue to improve software and hardware, innovate content forms, better respond to the cultural enthusiasm of the masses, promote the inheritance and development of excellent traditional Chinese culture, and let the beauty of local culture nourish the hearts of more people.