2023 is an extremely important year in the history of China's automobile development, with the production and sales of China's local automobiles exceeding 30 million units this year, ranking first in the world for 15 consecutive years. Vehicle exports totaled 4.91 million units, up about 50% y/y, surpassing Japan in terms of export volume and ranking first for the first time.
There are state-owned enterprises represented by FAW, Dongfeng, SAIC and Changan, as well as private enterprises represented by BYD and Geely1。
If BYD relies on new energy to squeeze the ranking of domestic automobile sales companies into the top ten in the world for the first time, then Hongqi Automobile is to witness and lead the rapid development of the industry as China's orthodox automobile.
Hongqi Automobile was born in 1958 at the beginning of China's socialist construction. In the face of almost zero at that time, the first automobile factory decided to independently develop a high-end car in the early 50s of the 20th century to demonstrate the strength of China's leading enterprises. After several years of hard work, the first Hongqi sedan finally rolled off the assembly line in 1958, and the Hongqi brand was born.
After the launch of Hongqi Automobile, it has gradually become the representative of China's leading enterprises, and has also become a car for receiving foreign guests, shouldering heavy responsibilities. Especially after the reform and opening up, Hongqi Automobile has become an exclusive car for various important occasions. Hongqi Automobile has witnessed history with its special status, and has also enhanced the brand image of domestic automobiles.
At the same time of independent research and development, Hongqi Automobile also strengthens cooperation with well-known enterprises and research institutions at home and abroad, and constantly introduces and absorbs international advanced technology to enhance its own research and development strength.
The production end uses advanced production technology and equipment to strictly control product quality and ensure that the products leaving the factory have superior quality and performance.
On the sales side, keep pace with the times, not only for important occasions, but also for ordinary consumers. After creating a new brand structure, Hongqi's sales have achieved a second leap growth. For example, Hongqi H9 has become a high-end luxury sedan sought after by many consumers, and its sales volume is far ahead of the market of its own brand at the same level. Hongqi HS5 also has an impressive performance in its class.
In 2023, the sales volume of the Hongqi brand will exceed 370,000 units, a year-on-year increase of 295%, achieving positive growth for 6 consecutive years, and becoming the champion of Chinese brands in the fuel vehicle market of more than 150,000.
With the continuous development of China's new energy vehicle market, Hongqi Automobile has also fully invested in the field of new energy, and it has become an instant hit. In 2023, Hongqi will retail more than 85,000 new energy vehicles, a year-on-year increase of 135%, and the penetration rate of new energy will rank first among traditional luxury brands.
The new energy development of Hongqi Automobile shows that luxury cars and new energy are not in conflict, so that more consumers can not only enjoy the comfort of riding new energy vehicles, but also reflect the noble status of luxury car owners.
With its excellent quality, rich product line and profound brand heritage, Hongqi Automobile has won the recognition and love of consumers. With the most important banner of Chinese automobiles, we will push China's best products to the world stage.
Facing the bright future of the automotive industry, Hongqi Automobile continues to increase R&D investment to promote technological innovation and industrial upgrading. And to realize the user's dream of "wonderful travel, beautiful experience, and better life", we will continue to surpass ourselves, and continue to enhance brand influence and competitiveness.
On January 25, 2024, Hongqi brand joined hands with Uncle Jewel to create a new song for the Year of the Dragon, "Brocade Scales Leaping Dragon Gate" MV was released. The lyrics on this MV cleverly integrate the development history of the Hongqi brand and the high-spirited spirit of the Hongqi brand, which is a dialogue on emotional issues of the Hongqi brand in the face of "society, users, and young people".
As a leading banner in China, Hongqi Automobile carries the emotions and expectations of countless Chinese people. Over the past 60 years, Hongqi Automobile has witnessed the rapid development of China's automobile industry