The book reads: "Moutai is a cultural business card of China. "It's not just a wine, it's a memory and a symbol of an era. The history of Moutai is a history of struggle.
From the beginning of the barren land, to the world's fame today, it has witnessed the development and transformation of China's economy. The success of Moutai is not only the victory of quality, but also the crystallization of the wisdom and diligence of the Chinese people.
Previously, Ding Xiongjun, Secretary of the Party Committee and Chairman of Moutai Group, said in response to the topic of Moutai price increase, "We must look at it scientifically and comprehensively, supply and demand is one of the economic laws, and we must have wisdom when and how to raise prices.
The main reason why Ding Xiongjun said this is that Moutai is not only a bottle of wine, but also a symbol. Therefore, for Moutai, the price increase should not only depend on market demand, but also on timing.
Just like the liquor industry in 2020, when there is a crazy influx of soy sauce wine inside and outside the industry, price increases will fuel this atmosphere, making products further detached from the attributes of consumer goods and becoming financial products that are reluctant to drink in the warehouse.
When the market's attention is gradually relaxed, the focus of the industry has shifted from "price increase" to "** upside down", after the hoarding fever of channel merchants has decreased, the price increase is the best time, after all, there is no hot money pouring into the market, and it cannot stir up the storm.
In addition to culture and stories, Moutai also has a very good attribute - it is a general equivalent.
For example: the ex-factory price of 53 degrees Feitian Moutai is 1499 yuan, and the market circulation ** is 2000 yuan or more, so at the dining table, how much cost you pay, everyone here knows it, this is the so-called sincerity concretization. If you take out all kinds of wine that everyone has not heard of at the party, many people will not perceive it, and once you take out Moutai, the grade of the whole meal will immediately come up, because Moutai's ** is known to everyone.
To give gifts during the New Year's holidays, to give goodbye, I have not heard of foreign wine and Moutai feel different, the recipient can clearly feel the sincerity of Moutai, even if he does not drink.
Moutai's profitability is so strong, and a large reason is inseparable from the hoarding of goods through channels.
Moutai has strengthened the market's preference for hoarding Moutai through the recognition that "the more heavy the wine, the more fragrant it is" and the way of selling wine by year to raise the value of the product. Although Moutai has the ability to expand production at any time, it deliberately slows down the pace and sets ** in a ** that leaves enough profit space for market speculation.