At the beginning of 2024, Medium Glutinous Rice Wine 009 has attracted widespread attention in the market with its two new products - "Oracle" and "Youlong Zeyu" New Year gift box. The launch of these two new products is not only a successful demonstration of 009's brand strategy and marketing, but also a sign of its important position as a leading brand of medium wines.
The launch of "Oracle" products is the perfect combination of 009's in-depth excavation of traditional Chinese culture and modern aesthetics. The product is inspired by ancient oracle bone inscriptions, which not only reflects the profound heritage of Chinese culture, but also shows the innovative spirit of the 009 brand. Industry experts say that this fusion of culture and innovation not only enhances the artistic value of the product, but also enhances the market competitiveness of the brand.
The launch of the "Dragon is Drinking" New Year gift box is the innovative attempt of the 009 brand to make products in specific festivals. Combining the traditional symbols of the Chinese dragon with the works of Western art master Matisse, the gift box aims to convey the joy and blessings of the New Year. Industry insiders believe that this cross-border integration of culture not only enriches the connotation of the product, but also shows the international vision of the 009 brand.
According to industry data, the medium alcohol market occupies an increasingly important position in China's alcohol consumption. Data analysis agencies pointed out that in recent years, as consumers pay more attention to healthy drinking, medium alcohol has been favored by more and more consumers because of its moderate alcohol content and richer taste choices. The launch of these two new products of 009 just caters to the market trend and leads the new trend of the medium wine market.
Since 2015, the Liquor and Social Responsibility Promotion Committee of the China Alcoholic Beverages Association has carried out a series of activities of "National Responsible Drinking Publicity Week" for 8 consecutive years, actively promoting the concept of "moderate drinking, happy life". Song Shuyu, chairman of the China Liquor Industry Association, pointed out that advocating "moderate drinking, happy life" in the whole society is a long-term industrial mission, and it is also an indispensable work to guide and cultivate consumers' moderate, moderate and healthy drinking attitudes from the consumer side, "This is not only a drinking atmosphere, but also a life attitude." ”
Since their launch, these two new products of 009 have quickly attracted widespread attention in the market. Consumers speak highly of its unique cultural connotation and innovative design, as well as the quality and taste of its products. This not only proves the influence of 009 in the market, but also reflects the recognition and follow-up of consumers for the new trend of medium liquor.
According to the analysis of industry experts, the successful launch of these two new products has not only consolidated its position as a leading brand of medium liquor, but also brought a new development direction to the entire liquor market. The success of 009 is a positive guide to industry innovation and an effective response to the diversified needs of the market. Looking ahead, the 009 brand is expected to continue to lead the new trend in the mid-core wine market with its innovative spirit and market acumen.
These two new products of 009 not only demonstrate the brand's innovation ability in product design and marketing, but also play an important role in improving consumer experience and promoting the development of the industry. The successful experience of the 009 brand provides a valuable reference for other liquor brands, and also indicates that the medium liquor market will usher in more innovation and change.
It is worth mentioning that the original intention of 009 is to brew a good wine with good quality and close to the people for global users, and return the right to speak of good wine to users. Therefore, the 009 brand has also created an "F2C" model from the distillery to the consumer, which realizes the sales channel of the factory directly to consumers, and effectively reduces the consumption cost of drinking. At a time when consumers are paying more and more attention to experience, 009 products rely on their own quality and cultural advantages to try to create a wine brand that "knows best" consumers.