In the post-epidemic era, with the diversification of consumers' drinking scenarios and the pursuit of healthy and rational consumption, 009, a leading brand of medium glutinous rice wine, once again leads the industry trend with its innovation and deep understanding of culture.
On January 16, 2024, the 009 brand officially released a new and upgraded product "Oracle", which not only comprehensively upgrades the product vision and body, but also presents a profound tribute to traditional Chinese culture at the cultural level. The launch of this new product demonstrates 009's strength in the medium wine market and its keen insight into market trends.
Inspired by the 3,000-year-old Oracle culture, Oracle's new products aim to let the world know about China through a bottle of wine. Visually, the new product adopts two traditional Chinese colors, "Streamer Gold" and "Oriental White", to create a noble and elegant oriental freehand style, and at the same time, the design is laid out with oracle bone symbols, reflecting the respect and inheritance of traditional Chinese culture. In addition, 009 has upgraded the body of the classic version of the product, and the degree has been adjusted to 275 degrees, which further enhances the purity and harmony of the wine, presenting a more fresh and clean drinking experience.
The brewing process of 009 is also its uniqueness, using the 223 process of "2 rounds of fermentation, 2 distillations, 3 times of aging, and double body compounding". The application of this process not only improves the quality of the product, but also makes 009 have unrivalled quality and unique market position in the medium wine market. In addition, 009 has made active efforts to promote the culture of medium liquor, and through creative marketing activities and cultural popularization, consumers can have an in-depth understanding of the charm and cultural connotation of medium liquor.
With the core concept of "moderate light burden", the 009 brand advocates a healthy drinking culture and leads the construction of a more comfortable and free lifestyle. This concept of 009 not only conforms to the pursuit of a healthy lifestyle in modern society, but also focuses on the balance of health and body while providing a pleasant drinking experience. 009's products and concepts provide consumers with an ideal choice to enjoy life and maintain their health at the same time.
Since 2015, the Liquor and Social Responsibility Promotion Committee of the China Alcoholic Beverages Association has carried out a series of activities of "National Responsible Drinking Publicity Week" for 8 consecutive years, actively promoting the concept of "moderate drinking, happy life". Song Shuyu, chairman of the China Liquor Industry Association, pointed out that advocating "moderate drinking, happy life" in the whole society is a long-term industrial mission, and it is also an indispensable work to guide and cultivate consumers' moderate, moderate and healthy drinking attitudes from the consumer side, "This is not only a drinking atmosphere, but also a life attitude." ”
Wang Ke, president of 009, once said, "009 has seen the current situation of the industry and the pain points of users, and it is necessary to return culture, evolve the industry, and make consumption rational." In August this year, the 009 brand made its debut as a "sober observer of the 009 wine table", with the topic of "everyone is really the same after drinking too much", from the perspectives of "wine table culture" and "drunken gaffe", a group of street art installations showing people's drunken state were produced on the streets of Beijing. The installation uses "performance art" to present the various forms of people who drink excessively, and it turns out that everyone is really the same after drinking too much The topic and art installation quickly aroused heated discussions, and the 009 brand tried to convey to people that they should get real happiness and relaxation from drinking from a diversified perspective.
Industry experts believe that the success of 009 lies not only in the innovation and high quality of its products, but also in its accurate grasp of market trends and deep understanding of culture. The launch of 009's new "Oracle" product is not only an upgrade of the product, but also an in-depth excavation of the brand culture.
In the context of increasingly fierce competition in China's liquor market, 009 has successfully created a unique brand image of medium liquor with its innovation and deep insight into consumer needs, which not only leads the new trend of medium liquor market, but also injects new vitality into the liquor market. With the launch of the new "Oracle" product, the 009 brand will continue to lead the development of the medium liquor market and demonstrate the unique charm and cultural value of medium liquor in the modern consumer market.