In the context of the vigorous development of technologies such as big data and artificial intelligence, the integration of the beverage industry with emerging networks and the construction of a new retail model of online, offline and logistics have become the key steps to activate the retail market. According to the statistics of relevant institutions, the size of the new retail market of alcohol in 2022 will be about 1516200 million yuan, which will reach 1740 in 20250 billion yuan.
"New retail in the wine industry" is a multi-dimensional empowerment industry, linking online and offline, which is more in line with the development trend of "social" as the main way of information dissemination, drainage, retention and transformation. More importantly, it can take into account the common interests of dealers and consumers, and effectively drive the resource integration and optimization development of the entire industry.
Existing enterprises in the liquor, red wine and beer industries have transformed to new retail marketing, and with the development of the liquor market, the more traditional rice wine industry has also taken advantage of the trend. Zhejiang Laoshaofang Liquor Co., Ltd. originated from the Moganshan rice wine culture inherited from 1790, and is a time-honored wine enterprise with a history of more than 200 years. The company has a number of industries, including wineries, catering, sports, entertainment, etc., with a strong industrial foundation.
In 2022, after Mr. Li Ning's remodeling, the company launched a new Guochao rice wine brand - Twelve Readings. The birth of this brand aims to awaken the oriental cultural genes and bring consumers a taste of elegant rice wine experience. The advent of the 12th reading marks the innovation and development of Zhejiang Laoshaofang Liquor in the field of rice wine. Each bottle of Twelve Reading Rice Wine contains a long history of cultural heritage and excellent brewing technology. The wine is mellow and delicate, smooth and refreshing in taste, exuding a unique aroma and oriental antiquity.
Through continuous improvement of quality and innovation, Zhejiang Laoshaofang Liquor is committed to passing on the culture of rice wine, so that more people can feel the rich oriental winemaking art and cultural charm. The new retail model pioneered this time is rooted in the digital business environment and will subvert the sales of traditional rice wine enterprises. Different from the traditional ** model and e-commerce, by building a digital platform, building a digital scene-based local life circle, the perfect combination of high-quality wine promotion, food and entertainment consumption and local life circle building, playing the slogan of "free drinking healthy rice wine", good to buy again, drink out of feelings, drink cost-effective high-end health rice wine.
In addition, Twelve Reading is committed to creating IP content and services, brand communication directly hits the circle of friends, short ** private domain, hierarchical and refined management of fans, innovative activity plans, and continuous output through online and offline channels and platforms, occupying the minds of users, so that consumers can clearly feel the characteristics of the product, clearly match personal needs, highlight the consumer experience, more warm, more emotional, and better connect the brand and consumers closely.