The battle for the box office of the 2024 Spring Festival movies has begun, and since January 31, eight new domestic films have gathered for the Spring Festival and fully opened pre-sales. At present, the cumulative pre-sale box office on the first day of the Lunar New Year alone has approached the 200 million yuan mark, and the pre-sale results of these eight new cinema films are divided into three echelons.
The first echelon is second to none, including "Hot and Hot" directed and starred by Jia Ling, the action comedy sequel "Flying Life 2" starring Shen Teng, and the masterpiece "Article 20" directed by Zhang Yimou, all of which have exceeded the 40 million yuan mark at the pre-sale box office, with a lead of more than 30 million yuan compared with the second echelon works.
The second echelon includes "Mr. Red Carpet" starring Andy Lau, the animation masterpiece "Bear Infested: Reversal of Time and Space", and Peng Yuchang and Li Gengxi co-starred in "Let's Shake the Sun Together", all three films have a pre-sale box office of more than 10 million yuan, but they have not yet touched the height of the first echelon.
The third echelon is occupied by "Eight Rings: The Nether of the Canopy" and "The God of Wealth Cat", and the pre-sale box office of the two films is relatively low, hovering between hundreds of thousands of yuan and several thousand yuan respectively.
The final box office champion of the schedule is very likely to stand out from the first echelon, while the films of the third echelon will inevitably become the companions in the box office competition.
In the second echelon, "Bear Infested: Reversal of Time and Space", as an evergreen tree in the Spring Festival over the years, successfully surpassed the original leading "Mr. Red Carpet" in just a few days in the pre-sale stage with its ten-year brand accumulation and loyal audience base. Although "Mr. Red Carpet" performed better than "Bear" in the early pre-sales, the latter's rapid counterattack confirmed its deep fan base, and even with limited publicity, it was still able to attract a large number of viewers to buy tickets to watch the movie.
Andy Lau's law" has been verified again: Andy Lau has broken into the Spring Festival file with his works many times, but these films have failed to achieve significant box office success during the schedule, often ranking lower in the box office rankings of the schedule, and have lost to the "Bear Infested" series many times, even if some of the works have a good reputation, they have always been inferior to the latter in box office performance.
** Dynamic Incentive Plan in February Therefore, "Andy Lau's Law" is also reflected in another phenomenon, that is, after the Spring Festival, the movies he starred in may gradually surpass other films on the daily box office list and improve their rankings. However, despite the increase in the box office in the later period, the final total box office of these films is still difficult to catch up with "Bear Infested", because after the Spring Festival, the audience's viewing enthusiasm has generally decreased.