He is my brother is too good, Liu Qiangdong won beautifully, and netizens think it is well deserve

"He's my brother"This is too good, Liu Qiangdong won beautifully, and netizens think it is well deserved

The initial speculation was that a certain business owner provided benefits to employees, but a closer look revealed that the shopaholic's nickname was "Brother Dong", which surprised netizens. That's right, this shopaholic is none other than Liu Qiangdong, the founder of JD.com. He bought more than 2,600 down jackets for his hometown of Suqian Guangming Village, Jiangsu Province, and donated all of them free of charge.

A villager said: "He is my brother", this short sentence made Liu Qiangdong highly praised, and netizens also commented: "He is really a respectable person!" "Why did this operation make Liu Qiangdong so praised? It can be seen from the following three aspects that Liu Qiangdong has shown an excellent leadership pattern, a high degree of wisdom, and knows how to be grateful for returns.

First of all, Liu Qiangdong's donation is not only for the benefit of the villagers, but also shows his grand pattern. Judging from this donation, Liu Qiangdong, as an entrepreneur, has realized the concept of "draught does not forget to dig wells". His generosity brought smiles to the faces of the elderly in his hometown, showing that he was more than just a talker.

This is not the first time he has worked for the welfare of his hometown, and almost everyone in his hometown has received assistance from Liu Qiangdong. With Liu Qiangdong's support, the whole village has realized the beautiful vision of "the old have something to rely on, the strong have use, and the young have to support". It can be said that because of Liu Qiangdong, the happiness index of the residents of Guangming Village has been significantly improved, and those smiles from the bottom of their hearts cannot deceive people.

Liu Qiangdong not only purchased down jackets for the villagers, but also prepared various New Year's goods for them, including nuts, chocolates, toffee, etc. In addition, he also thoughtfully purchased couplets and red envelopes for the villagers, fully demonstrating his love for his hometown. This kind of care is not formalism, but something that really takes into account the practicality of the New Year.

Especially for the elderly in the village, Liu Qiangdong provided a lot of material support. It is worth noting that these initiatives are not just simple gifts, but contribute to the development of the village.

In the mouth of the secretary of the Party Committee of Guangming Village, it can be seen that the employment rate of Guangming Village has reached an astonishing 100%, which fully shows the great contribution made by Liu Qiangdong to his hometown.

For the young people in the village, Liu Qiangdong has not forgotten to care. While young people are usually physically strong, Liu Qiangdong offers them more important opportunities. He invited all willing young people to work in JD.com, and no matter how good the level is, they can get opportunities for development. This approach not only encourages young people to rely on themselves, but also provides them with a wider range of opportunities for development.

Liu Qiangdong knows that the root of his success lies in the support of his hometown. At the beginning, due to the poverty of his family, he could not go to college, so the villagers crowdfunded 500 yuan and gave 76 tea eggs, which became an opportunity for him to embark on the road to success. Therefore, every time he returns to his hometown, Liu Qiangdong shows himself as a simple junior to express his gratitude to his hometown. He firmly believes in repaying the kindness of his fellow villagers with his life, and it turns out that he has surpassed many people's success by not only saying what he says but also doing.

He knows how to assist the village elders in all kinds of tasks within his ability, whether it is chopping wood, pulling carts or lighting fires, all of which are his areas of expertise.

This admirable boss is a role model for learning with his quality of gratitude and gratitude. It is difficult to find a few business leaders at the same level who can help the villagers as sincerely as he does. Therefore, the villagers called him "younger brother" with a sincere mood, rather than the cold "Mr. Liu".

Netizens jokingly said: "Liu Qiangdong's status in Suqian is second only to Xiang Yu", although this statement is a joke, but in fact it is not unfounded. Secondly, Liu Qiangdong not only brought tangible benefits to the villagers, but also achieved a better publicity effect than finding celebrity endorsements by providing publicity for JD.com's activities.

At the end of the year, when the major e-commerce platforms were fiercely competitive, the strength of each platform was originally equal. However, after Liu Qiangdong's skillful operation, the balance of victory is obviously tilted in favor of JD.com.

Because consumers will choose a more humane platform no matter whether they are buying New Year's goods in **, and JD.com has become the obvious first choice. Coupled with JD.com's own excellent logistics system and relatively strict quality control, JD.com's turnover at the end of the year is bound to increase, but it's just a matter of rising more and less.

Understand how ingenious Liu Qiangdong's "chess" is played, right? By providing benefits to the villagers, he actually brought in greater sales for JD.com. This not only benefited his hometown, but also once again laid a wave of good advertising for JD.com's image. This ingenious approach of killing two birds with one stone is truly breathtaking.

Last but not least, JD.com's successful event was not just a small incident, but also a success in establishing a good image for itself and the entire group.

This event revealed the spirit of Liu Qiangdong's personal and Jingdong company's gratitude and gratitude, and expressed his deep feelings for the villagers. This spirit is not only reflected in business activities, but also the key to the sustainable and healthy development of enterprises. This "business card" is not only the direct economic benefits brought by business activities, but also the implicit embodiment of corporate culture and values.

Taking the wrong or missing goods in shopping as an example, under normal circumstances, the first reaction of consumers is to hold the platform accountable. However, if the shopping platform is JD.com, customers may associate Liu Qiangdong's quality of gratitude and picture reports with anger, and thus change their perception of JD.com.

In this case, the attitude of the customer service and the way they solve the problem become more important and become the key factors that affect the customer's impression. This subtle impact is crucial for any e-commerce platform, like a solid foundation for a house, providing a wide range of development space for the superstructure.

Liu's actions were not only commercially successful, but also created immeasurable value for him and the company. Although Liu Qiangdong seems to be very successful now, as a person from the grassroots, the road he has traveled is not smooth, and there are countless ups and downs behind his success. All of this together constitutes JD.com's unique corporate culture and lays a solid foundation for its future development.

Liu Qiangdong, who lives in the countryside and does not come from a wealthy family, has cultivated the quality of hard-working since he was a child, and at the same time shoulders the expectations of the whole village, so his desire for success far exceeds that of ordinary people. After graduating from Chinese Renmin University, he quickly embarked on the road of entrepreneurship, full of confidence in the prospects of e-commerce, and went to Zhongguancun alone.

Initially, he sold ordinary tapes, but as the tape market became saturated, he turned to book e-commerce and successfully founded JD.com. Despite the great success of the book business, Liu Qiangdong was not satisfied and realized that he needed to expand his product range to increase diversity. As a result, JD.com began to get involved in digital 3C products, and then expanded to clothing, food and other fields, and gradually grew until it went public in 2014, forming Liu Qiangdong's business empire.

At one point, JD.com had a market value of more than $100 billion, becoming an unrivaled giant except for **. However, an accident seriously damaged Mr. Liu's business reputation.

In 2018, due to the "Minnesota incident", Liu Qiangdong was pushed to the forefront, causing tens of billions of dollars in market value to evaporate, and he was finally forced to resign as CEO. There was a lot of worry within JD.com, but fortunately, Xu Lei, Liu Qiangdong's right-hand man, stepped forward and led JD.com through the most difficult moment.

Today, JD.com has long since shaken off the haze, and Liu Qiangdong serves as the chairman of the company's board of directors, with a staggering 784% of the voting rights. Overall, JD.com remains firmly under his control.

Although Liu Qiangdong did not perform well in some aspects, especially in 2018, when the group suffered serious losses due to personal reasons. However, there is no doubt that no one is perfect.

It must be admitted that Liu Qiangdong not only has the qualities that an excellent entrepreneur should have, but also knows how to be grateful for the picture, which is enough in itself.