Lao Gan Ma From the "Queen of Hot Sauce" to the 75-year-old live broadcast with goods, can Tao Huabi turn things around?
Lao Gan Ma, this name has long been deeply rooted in the hearts of the people and has become one of the indispensable condiments on the Chinese table, but the Lao Gan Ma Group founded by Tao Huabi has faced huge challenges in recent years, with a declining market share, and the mismanagement of the two sons has led to huge losses for the company.
Tao Huabi, who is over seventy years old, once again went out of the mountain to bring goods through live broadcast in an attempt to reverse the decline of the old godmother. In this era full of competition and opportunities, whether Lao Gan Ma can rise again and become the overlord of the peak of the industry has become a high-profile issue.
Tao Huabi's entrepreneurial story originated after she lost her husband, and in the face of the hardships of life, she did not choose to sink, but bravely faced the challenges with her two sons.
Initially selling rice tofu at a stall and then making her own hot sauce, Tao Huabi has always adhered to her own philosophy and dedication to quality.
Through hard work, she successfully built the brand of Lao Gan Ma and became a leader in the hot sauce industry, Tao Huabi's persistence and hard work won the reputation of Lao Gan Ma, and the company gradually emerged and gradually expanded its market share.
But with the continuous growth of the old godmother, Tao Huabi's eldest son hopes to improve the company's efficiency through reform and introduce a stricter management system. This reform has caused resentment among some employees, but it has also made the company's operations more standardized.
Due to disagreements about the future direction of the company, the eldest son eventually left the company, causing Tao Huabi to hand over the business to the second son.
The departure of the eldest son brought about management chaos, and Tao Huabi's second son's lack of experience in business led to a series of problems for the company.
During this period, Tao Huabi said in an interview: "I hope my company has always been a home, not a machine. "This reflects the importance that Tao Huabi attaches to corporate culture and employee welfare.
However, this concept is not indisputable in the business society, especially when the market competition is becoming more and more fierce, and enterprise management needs to be more scientific and modern.
After the second son took over Lao Gan Ma, in order to reduce costs, he made a series of decisions, including replacing raw materials and mismanagement, which led to a decline in the taste of the product, as well as a series of management problems.
The company's situation took a sharp turn for the worse, and there was even a fire and the leakage of the secret recipe, which brought huge losses to the old godmother.
Under the management of the second son, the company's pepper raw materials were replaced from local peppers in Guizhou to Henan, in order to reduce costs, a decision that reduced production costs, but also sacrificed the quality of Lao Gan Ma.
Consumers began to feel the difference in the taste of Lao Gan Ma's products, and the remarks about "Lao Gan Ma changed taste" spread on social **, and the company's reputation was questioned.
The eldest son was not good at business management and chose the path of investment, but one of his investments landed him in prison.
Partnered with a real estate developer, Boss Huang, to invest in a project that eventually led to 1A huge loss of 400 million.
Boss Huang's debt problems and the failure of the project have made the eldest son a social liarity.
The failure of this investment made the eldest son deeply aware of the risks and uncertainties of the capital market, which also reflects the need for entrepreneurs to carefully select projects and carefully evaluate the market environment and partners when expanding their business to avoid falling into irreparable difficulties.
Lao Gan Ma's competition in the market is extremely fierce, and Tao Huabi's live broadcast is a move to try to improve the company's current situation.
However, due to the fierce competition in the market, Tao Huabi's persistence and principles make Lao Gan Ma unable to compete with some capital-backed brands on the **, and in the era of e-commerce, capital injection and marketing have become the key to success.
Tao Huabi is 75 years old and decided to appear in person to carry out live streaming, which has become a major trend in the e-commerce industry, but Lao Gan Ma is not only facing competitors, but also the changes of the times and the diverse needs of consumers.
Although Tao Huabi's live broadcast has brought some sales, it is facing severe challenges in terms of **, brand image and market share.
Tao Huabi's insistence on the principle of no loans, no financing, and no listing seems to be a bit conservative in today's business society, but the changes in the capital market have been developing.
For Lao Gan Ma, whether she can adapt to the changes of the times and flexibly adjust her business strategy may be the key factor that determines her future development.
Judging from the market reaction, although Tao Huabi's insistence has been recognized by some consumers, it has also caused some controversy.
On the one hand, some people believe that Lao Gan Ma's persistence is responsible for quality, and it is a kind of persistence in traditional craftsmanship and taste; On the other hand, some people believe that Lao Gan Ma's persistence has led to the rigidity of the company, which cannot respond to market changes in a timely manner, which affects the competitiveness of the company.
In the market, competitors occupy a certain market share through the injection of capital, the first war and market promotion.
The high quality and traditional craftsmanship of Lao Gan Ma, although to a certain extent, maintain some old customers, but it is a little unable to attract new customers and cope with fierce competition.
In fact, the key to whether the old godmother can rise again is how to find a balance in the fierce market competition.
However, with the changes in the market and the rise of a new generation of consumers, Lao Gan Ma needs to be more flexible to adjust her strategy to adapt to the development of the times.
Tao Huabi's two sons have problems in the management and investment of the company, which is also one of the reasons why the old godmother is in trouble, and the ability and decision-making level of the management team are directly related to the life and death of the enterprise.
In today's highly competitive market, in addition to adhering to traditional crafts, Lao Gan Ma also needs to strengthen innovation, improve management level, and find new growth points.
For Lao Gan Ma, it may be time to consider relaxing some principles, attracting more capital support, brand promotion and market expansion, and at the same time, maintaining strict requirements for quality, looking for a combination of tradition and modernity to meet the needs of different consumers.
Lao Gan Ma's future development path is not at her fingertips, but through Tao Huabi's persistence and efforts, Lao Gan Ma still has a strong brand appeal.
In the social and economic development, Lao Gan Ma may be able to find new business opportunities, return to the top of the industry, and become the leader of China's condiment market.
The old godmother Tao Bihua personally brought the goods