The Spring Festival file came to an end, except for the withdrawn movies, the four movies that persevered all handed in beautiful report cards.
As of press time, the three live-action movies "Hot and Hot", "Flying Life 2" and "Article 20" have won 30 respectively700 million, 276.5 billion, 172.1 billion box office, all of which can be profitable, at present, the final box office of "Flying Life 2", which came later, may surpass "Hot and Hot" and become the highest-grossing movie in the schedule.
It is worth mentioning that the movies released during the Spring Festival this year basically locked the battlefield in China, and only "Flying Life 2" set its sights on overseas and tried to distribute overseas. This is not the first time that domestic films have tried to be released overseas, and similar attempts have been made in works such as the "Wandering Earth" series and Andy Lau's "The Crowd", but this time the overseas release of "Flying Life 2" once again ripped off the fig leaf of domestic films.
Let's take a look at the overseas box office performance of "Flying Life 2", which is different from the overseas distribution path of other films, the overseas release of "Flying Life 2" was even two days earlier than that in China, landing in New Zealand from February 8. However, it was only released in New Zealand and Australia, and did not land in Europe and the United States and the United Kingdom.
And the box office performance is really surprising. The Australian elbow box office is more than 110,000 US dollars, and the total Australian box office counted by boxoffice is less than 320,000 US dollars. But Australia should be more Chinese, so the box office is more, and New Zealand is even worse, with a box office of 2 in the first week70,000, the current cumulative box office is more than 70,000, which is really a bit embarrassing.
For so many years, all Chinese-language films still have only one box office success, "Crouching Tiger, Hidden Dragon", and almost all the films that have been in the top ten of China's box office list have failed. In the final analysis, overseas audiences have not been able to appreciate domestic films, and they do not agree with it from the form of expression to the core of the film.
On the other hand, the threshold for overseas issuance is high, and the issuance is difficult. The distribution model of foreign theaters is completely different from that of domestic theaters, China is the distribution company will distribute copies to all theaters, and after the theaters copy the film source into the server, they can be screened arbitrarily within the effective date of the key from the *** key, which means that as long as the movie is released and copied, it has been paved to all theaters, and there are more opportunities.
But in the United States, for example, the distribution model is completely different from that in China, the distribution company does not roll out the copy in its entirety, and the theater that establishes cooperation and agrees to the screening will receive the copy, so the threshold is relatively high, and the recognition of the film is the foundation, which determines whether the theater agrees to the screening, and also tests the ability of the distribution company. This is also why Sony has such a big sensation when it takes the overseas distribution rights of "Hot and Hot", because Sony is one of the eight major Hollywood film companies, and it is not easy to extend an olive branch to domestic films.
The first two points are objective reasons, and the most important third point directly ripped off the fig leaf of "Flying Life 2", the poor overseas distribution is because the movie does not sell well, and the bad sales are because the quality of the movie is not good enough.
Although none of them are ideal, they can still be compared.
The theme of Flying Life 2 is somewhere between comedy and racing, but neither of them is very prominent. The first 90 minutes of the movie are mainly comedy, and the last 30 minutes are about the exciting racing, for foreign audiences, there are some comedy expressions that they have difficulty getting laughs at, such as the old man Le competition, similar vehicles they may not have seen. And the final racing part, compared with Hollywood's "Fast and Furious" series, "Need for Speed" and other movies, is much weaker in terms of excitement, and such works are destined to be difficult to be recognized in overseas markets.
And "The Wandering Earth 2" is different, as a big-budget movie that is comparable to Hollywood's A-class blockbusters, it has the confidence to compete with Hollywood blockbusters in overseas markets, and its hard enough quality makes the movie have a relatively better box office performance.
From the perspective of boxoffice, "The Wandering Earth 2" has been released in the United States, Europe (the United Kingdom, Turkey, etc.) and Asia (Hong Kong, Australia) and other places, of which the United States box office has received more than 5 million US dollars, which is already a good result.
Other countries, the United Kingdom got nearly 800,000, Hong Kong and Australia both received more than 1 million box office, New Zealand is indeed not interested in domestic films, only got more than 90,000 box office, but the total overseas box office is more than 8 million, which is already a great progress.
A movie, whether it wants to really "go to sea", or use overseas distribution as a gimmick, the result will be different depending on the purpose, Han Han should also think about it, if the third part is filmed, can the quality be further improved, the racing scene will be a little more, and then try overseas distribution.
Dragon and Tiger Leap Spring Festival stalls