ApplesofCarsThe project began in 2014 and was then known as the "Titan Project", which attracted a lot of attention from the outside world. This plan showsApplesMarching to build your ownCarscareer, and start taking action in hiring, building a team, etc. At that time, the outside world was generally rightApplesofCarsThe outlook is full of expectations, because the United States Tesla is in the limelight, domesticNew energy vehiclesThe market is also booming, whileApplesAs a company with strong technical strength, enterCarsThe future of the industry is bright.
However, surprisingly, in the past 10 yearsApplesofCarsNo substantial progress has been made on the project. On the contrary, a flurry of negative news has made the outside world rightApplesofCarsThe dream gave rise to doubts. In 2020, foreign media reportedApplesofCarsThe project encountered some difficulties, including a reduction in the number of testbeds and staff turnover. It was reported in 2021ApplesPlans for cooperation with Hyundai were shelved, and the top management expressed dissatisfaction with the project cooperation. In addition,ApplesCarsThe head of the project and some senior executives have also left one after another. In 2022, there were reportsApplesCarsThe disbandment of the team further exacerbated the outside world's suspicionApplesCarsSuspicion of the object.
However, despite the many setbacks,ApplesofCarsThe project was not abandoned. On the contrary,ApplesIn September last year, analysts pointed out that there was good news again, although there were executives and employees leaving, the project did not stop, and even considered acquiring othersCarsPossibilities for businesses. However,ApplesThe final decision was made to adjust the previous goals that willAutonomous drivingThe level of technology has been adjusted from L4 to L2. This is based on practical considerations, because:ApplesRealize that your current capabilities cannot be achieved without human interventionAutonomous drivingTechnology.
ApplesAdjustmentsCarsThe goal of the project does not mean giving up, on the contrary, it is a rational decision based on the reality of the situation. Autonomous drivingThe development of technology requires huge resources and long-term accumulation, and the current technology is not mature, and there are still many obstacles and challenges to reach a level that does not require human intervention at all. ApplesAware of this, it was decided to lower the target to Level 2, which is partially automated driving in a specific driving mode.
This decision is rightApplesofCarsThe impact of the project is far-reaching. First of all, it means:ApplesGreater focus will be placed on practical feasibility and commercialization considerations. L2 levelAutonomous drivingThe technology is relatively more mature and reliable, and it is easier to promote and apply in the market. Secondly, it also means:ApplesRightAutonomous drivingThe technical requirements are relatively low, and they can focus more on other aspects, such as user experience, intelligent technology and new energy innovation. In the end, this also givesApplesMore time and space to adjust and refine their technical capabilities and lay a solid foundation for future development.
AgainstApplesThe decision to adjust the target has been evaluated with mixed reviews. Some thinkApplesThe decision is wise, because the current technology is not yet mature, and the pursuit of L4 levelAutonomous drivingTechnology can come with a lot of challenges and risks. Lowering the target to L2 is both realistic and better able to meet market demand, helping to ensure the viability and commercialization success of the project.
However, there are also people who are rightApplesof decision-making with skepticism. They thinkApplesAdjusting the goal is due to a lack of confidence in the technical ability, which will affect:ApplesInCarsCompetitiveness and innovation in the field. After all,ApplesAs a world-renownedTechnologyThe company, which has always been known for its technological innovation and high-quality products, will the adjustment be right now?ApplesThe impact of image and word-of-mouth remains to be seen and evaluated.
In short,ApplesAdjustmentsCarsThe goal of the project is based on real-world and commercial considerations, which is a rational decision. Either rightApplesOr the wholeCarsindustry,Autonomous drivingThe development of technology takes time and accumulation, and the current technology cannot be done in one step. AlthoughApplesLowering the target to L2 doesn't mean giving upAutonomous drivingtechnology, on the contrary,ApplesWe will continue to strive to innovate and improve. For consumers, they will finally be able to enjoy more advanced, safe and convenient productsCarsTechnology, that's all that matters.