The first, second, third and fourth line brand classification of sauce flavored liquor

Mondo Gastronomy Updated on 2024-02-10

Before we have divided the entire Chinese liquor first, second, third and fourth line brands, there are old guys to give me feedback, want to see how the first, second and third lines of the sauce-flavored liquor brand are divided, today we will come to an issue, the brand echelon of sauce-flavored liquor to divide, but because the well-known brands of sauce-flavored liquor are not as many as strong flavor liquor, we will divide it in detail, I hope it will be helpful to you.

1.Super first-line brand:

Kweichow Moutai.

Moutai is currently the top seller of liquor in China, and the first listed company of sauce-flavored liquor, with a sales volume of about 140 billion, which is about 16 Wuliangye, 4 Yanghe, 5 Fenjiu, the revenue in the sauce-flavored liquor is greater than the sum of all other enterprises, and the hard-currency with the strongest circulation and the highest visibility in the country, so take it out separately and take it out as the only super-first-line brand of sauce-flavored liquor, which can be said to be beyond the Three Realms and not among the five elements.

2.First-line brands:

Sichuan Langjiu, Guizhou Xijiu.

The sales volume of Langjiu and Xijiu in 2024 will exceed 20 billion, in addition to Moutai, these two are the only two brands that have exceeded 10 billion yuan in the sauce-flavored liquor (Guotai has broken once, and this is the only time), the brand influence is second only to Moutai, and it belongs to the second-tier brand in the entire Chinese liquor, basically realizing nationalization, so there are only these two in the first-line brand of the entire sauce-flavored liquor, and Langjiu is the only three sauce-flavored brands with the title of China's famous liquor in the sauce-flavored liquor. Its brand has always claimed to be one of the two major sauce-flavored brands in China, in fact, I think this publicity is a bit exaggerated, but it is also well deserved;

After Xijiu broke away from Moutai, although the overall liquor quality has a downward trend, the sales volume has been up and down with Langjiu, and there is even a trend of surpassing Langjiu, if the overall brand hard power is weaker than Langjiu;

The above two brands have basically achieved nationalization, brand awareness, and circulation are very strong, and they are currently in the soy sauce wine is a status above 10,000 people under one person, except for Moutai and the other party, which is unshakable!

3.Second-tier and a half brands:

Guizhou Guotai, Guizhou Zhenjiu, Jinshajiao Liquor.

Guotai Liquor's sales volume will exceed 10 billion yuan in 2022, although it is not as good as a year now, but there are only four brands in the history of sauce-flavored liquor that have exceeded 10 billion yuan, including Guotai, whose current sales volume is about 5 billion, and it is not a listed liquor company;

Zhenjiu is one of the only two listed liquor companies in the sauce-flavored liquor, the other is Moutai, Zhenjiu is currently very strong after the merger with Li Du and Jin Liufu, and then it was listed in Hong Kong, with sales of about 5 billion;

The reputation of Jinsha Cellar Wine has always been relatively good, with a five-star five-star low-port grain wine Jinsha Huisha Wine, and a mid-to-high-end business wine Jinsha Summary, which has a high reputation in the soy sauce wine circle, but it has no sense of existence in the past two years, and the sales volume is about 4 billion.

The above brands have several flagship items with strong liquidity, but there is still a certain distance to go before nationalization, but their influence in soy sauce wine should not be underestimated.

4.Third-tier brands:

Guangxi Danquan, Xiantan Liquor, Diaoyutai, Wuling Liquor, Guizhou Guijiu.

Danquan is one of the dark horses killed on the Internet, and is currently the designated reception liquor of Guangxi ZF, the largest liquor brand in Guangxi, and the current production capacity is second only to Moutai in the whole sauce, and the quality and cost performance of the wine are also relatively good, and the packaging is relatively novel

Xiantan Liquor, that is, Tan Liquor, although the momentum in the first two years is relatively strong, but now there is a feeling of the end of a strong crossbow, although the brand awareness has been opened, but the overall product line is upside down, and the development products are rampant, and at present, it can only barely rank in the third-line products, and even a little bit of the fourth-line meaning;

Diaoyutai is equivalent to Wenjun in soy sauce wine, Rolls-Royce in wine, one aspect is that the production capacity is too small, the other aspect is too high, the starting products are high-end wine quality, and the sales are too dependent on the total distribution, but the popularity in Guizhou is still very large, so it ranks in the third line;

Wuling is the old seventeen famous liquor, although it is now declining, but he is also the only three brands with the title of Chinese famous liquor in the whole sauce-flavored liquor, Wuling Admiral and Wuling Piaoxiang still have a certain degree of popularity, and they are also one of the two influential brands in Hunan, so they are ranked in the third line.

Guizhou Guijiu and Yanghe and Shuanggou are all products of Yanghe shares, although the current popularity is small, but the volume is large, and the level of wine quality is also quite high, but the only drawback is that it is more expensive, so it ranks in the third line.

The above brands are currently in a relatively embarrassing position, it is more difficult to make flagship items, ** floating is also relatively large, and there is almost a journey to learn from the West to achieve nationalization.

5.Fourth-tier brands:

Heilongjiang Beidacang, Yunmen Aging, Shuangliang Daqu, Yelang Ancient Liquor, Hebei Yingchun, Beijing Huadu, and Yanke.

Beida Okura is a famous sauce-flavored liquor in Northeast China, although the quality of the liquor is not very good, but the sauce-flavored liquor in the price range of forty or fifty is only a highly liquid product in the Beida Warehouse.

Yunmen Aging is one of the three major brands that formulated the national standard with Moutai, and there is another Langjiu, the quality of the wine is indeed passable, but it is too expensive to sell, and it can only be regarded as a local brand in Shandong.

Shuangliang Daqu is a brand of Qinchi, and its popularity in Shandong is also quite high, and the quality of the wine is also considered to be passable, which can only be regarded as a local brand in Shandong.

Yelang Ancient Liquor is a somewhat well-known brand in Guizhou enterprises, but it relies more on OEM development, and the quality of the wine is not high.

Hebei Yingchun has the title of Little Moutai in the North, although I think this title is a bit nonsense, but the influence of people in Hebei is not small, and it is also a soy sauce wine brand that makes rations, so it can only be ranked in the fourth line.

Beijing Huadu is indeed the godson of Moutai, but in my opinion, it has not come out of the shadow of Moutai, although the brand is not small, but it is almost not well-known.

It is a representative of the rise of the company in recent years, there are many small wineries merged, and the current positioning is a mid-to-high-end product, and it is not well-known in the soy sauce and wine circle, but the brand history is too short and can only be ranked in the fourth line.

The awareness of the above brands is too small, there is almost no liquidity, and the quality of the wine is also high and low.

Finally, some people will ask where have the old sauce flavor brands such as Huaizhuang, Zhuchun, and Bichun gone? And where have the emerging brands such as Yuanming, Jinju, and Shegong gone?

In my opinion, they don't deserve to be called a distillery at all, they can only be regarded as a leek factory, because they specialize in cultivating leeks to cut, not to make wine at all, so they don't deserve to be called a few line brands.

Thank you to every reader, I hope it will be helpful to you

If you want to know more, follow me

Related Pages