Recently, a supermarket in Henan Province "Fat Donglai" set off a "price defense war" has sparked heated discussions on the Internet. A price tag says that a down jacket is only 499 yuan, but the purchase price is as high as 498The ** of 7 yuan has aroused heated discussions among netizens, and everyone has begun to question what kind of business shady curtain is hidden behind this.
This kind of "low-price**" marketing strategy is really shocking, it is simply a "hard knee" to consumers, which is jaw-dropping. But supermarkets insist that this is only part of a "price war" to attract more shoppers and get them to pour into stores, thereby boosting sales of other products. But whether such a statement holds up is really doubtful.
The supermarket also emphasized that they have been carrying out "shopping" like ** discounts in clothing, hoping to attract more "melon-eating people" through such ** activities. However, it is a matter of concern whether consumers will be confused by such "cheap meals" or will they be vigilant.
However, in addition to the supermarket rhetoric, there is another key figure that we need to understand deeply – *business. This businessman named Henan Buqing Clothing *** has played a role in this "price defense war", and where is it sacred, it is really curious. However, the survey showed that the company did not seem to be willing to disclose much information to the public, making people more curious about its true intentions.
In this "price war", consumers are also a key player. They need to be more rational about market behavior, not to be deceived by the low price on the surface, and to learn to understand the true value of goods through more channels, so as to make more informed consumption decisions. At the same time, the first department should also strengthen the supervision and guidance of the market to maintain the stability and order of the market and protect the legitimate rights and interests of consumers.
In general, although this "price defense war" has come to an end temporarily, the market problems and the reflection on consumption concepts exposed in it are worthy of our deep thought. In the future consumption process, we need to remain vigilant, not to be deceived by false low prices, and to be good at identifying the true value of goods, so as to make more informed consumption choices. At the same time, the first department should also strengthen the supervision and guidance of the market, maintain the stability and order of the market, and protect the legitimate rights and interests of consumers.