In today's era of rapid change, we have ushered in a new era of consumption - the era when experience is king. In this era, all kinds of advertisements are blooming, experiential advertising is rising, businesses do publicity through experience products, looking for consumers, and the platform amplifies the added value of consumption through experience product sharing, and stimulates consumers' game psychology, so as to stick to consumers and lock consumers. All this heralds the dawn of a new era of advertising.
First of all, experiential advertising has come, advertising is no longer just a simple display of text and **, but also through the experience of products as a carrier, so that consumers can meet the experience of the goods at the same time, but also let consumers have a deeper understanding of the cost performance of the goods sold. This kind of experiential advertising can better attract consumers' attention and increase their desire to buy.
Merchants are advertising through experience products to find potential customers for merchants. In traditional advertising, merchants usually attract customers by promoting the features of the product, while in experiential advertising, the business provides actual experience products so that potential customers can experience the quality and characteristics of the product firsthand. This not only increases the trust of potential customers, but also increases the sales of merchants.
At the same time, the platform increases the added value of goods through the sharing of experience products, and provides a new way to attract consumers and stick to consumers by drawing experience products, so that consumers can experience the product experience products provided by various merchants for free in the way of "betting" on the platform, stimulate consumers' desire to consume, increase stickiness, and thus provide more sales opportunities for merchants. This experience** sharing model not only increases the added value of goods, but also establishes a new connection between consumers and merchants.
The biggest difference between audio-visual and experiential advertising is that audio-visual advertising can only feast the eyes and ears, while experiential advertising can also feast the mouth, stimulate consumers' game psychology, tap new customers, and stick to old customers. It is better to smell than to see, and it is better to taste than to see. In experiential advertising, consumers can compare the quality and characteristics of the product with the products advertised by other merchants, and the most important thing is that there is uncertainty in the number of experience products won each time, such as gambling. This method not only increases the shopping pleasure of consumers, but also increases their purchase intention.
In this era where experience is king, the platform has not only become a "gas station" for merchants and a matchmaker between customers, but also provides more sales opportunities for merchants and more choices and experience opportunities for consumers. In this process, merchants can lock in old customers, tap repeat customers, and consumers can also get more satisfaction and consumer pleasure. It's a win-win situation and a business environment that we look forward to.
At the same time, the relationship between merchants and customers is deepening. Driven by experiential advertising, the interaction and communication between merchants and customers will become more frequent and deeper. Merchants can provide more personalized experience products through the platform to meet the needs and expectations of different consumers. Consumers can also get more feedback and suggestions in the process, so as to continuously improve their shopping experience.
To sum up, the time has come when experience is king. In this era, keywords such as audio-visual advertising, experiential product advertising, platform sharing, game psychology, and matchmaker thinking have become the hallmarks of this era. Merchants use these methods to find potential consumers, increase the added value of goods, attract consumers, stick to consumers, and find repeat customers; The platform becomes a bridge and "gas station" between merchants and customers. In this process, merchants can make more money, consumers can also get more satisfaction and pleasure, this is a new model, but also a model full of opportunities and challenges. We look forward to the arrival of this era, and also look forward to this experience sharing model to bring more surprises to merchants and consumers!