Comparing the word of mouth of Hot and Hot and Article 20 , the damage is really incomparable

Comparing the word-of-mouth of "Hot and Hot" and "Article 20", the damage is really incomparable

This high-profile title of champion of the Spring Festival stalls could not be maintained after the opening of "Hot and Hot", the "glory and wealth" in the market changed hands, the crown of the day is changeable, and the box office shrank from 4 billion to 3.5 billion, which obviously reveals the disadvantages of form over content.

Word of mouth gradually fermented, the decline disappeared, and the victory of Article 20 gradually appeared.

The "wall of masterpieces" "Bear Infested", which overtook in corners, left behind "Flying Life 2", which had a rock-solid box office during the Spring Festival.

"Hot and Hot" couldn't resist the edge of "Article 20", and abdicated on the box office list to make way for Xian.

Ascended to the single-day box office champion, and the box office continued to climb.

Article 20 was tired in the headwind situation, but it also played beautifully, from the bottom to the top of the table, which surprised many people.

The situation has reversed, and then look at word of mouth, the gap is unobstructed, and it is difficult to feel the hurt without comparison.

Let's take a look at "Article 20" first, the praise is rave reviews, and the praise is the same, after "Man Jianghong", the sorrow of "seeing Zhang Yimou's three words detour" was filled with the Internet, and it was finally dispersed.

Another masterpiece of Lao Mouzi. ”

The truth reveals the world, the world reveals justice, and the coexistence of humor and justice reveals the true temperament. ”

What is Justice? Who is the law for? The film provides a perfectly answered answer to both of these questions. ”

Embedding suffering in comedy, the two extreme styles were skillfully integrated by Zhang Yimou, so there was a movie-watching spectacle of laughing and crying and laughing.

Many movies end with joy and sadness, making people laugh at the beginning, but the ending is violently sensational, and laughter and tears are intertwined in the story. "Article 20" is extraordinary, it sometimes makes you laugh, sometimes it makes you cry, and the end makes you smile in the hazy eyes of tears. The ups and downs of this emotion firmly grabbed the audience's attention. Two hours of viewing time is fleeting.

For example, on the highway with surging traffic, Han Ming and Li Maojuan chased and intercepted Zhang Guisheng, who was about to petition, and their joint shouting and exhaustion were hilarious. However, suddenly, the laughter was broken by the sound of ear-blasting, and Zhang Guisheng's life was over, leaving only the deflated helmet covered in blood. This visual and emotional shock is breathtaking.

For another example, at the dinner table, Director Zhang and Li Maojuan went toe-to-toe, with fierce rhetoric and full of comedic effect, but in addition to humor, the tense negotiation atmosphere made people shudder, and the contradictions seemed to be unsolvable. At this time, they are all for their children, and it seems understandable to stand on either side, so who is wrong?

Some say that a long-winded brawl scene is meaningless, but in the eyes of some, it is the essence of the movie. The subtleties of the quarrel make the audience unable to relax, and in the communication of you say I answer, the story is closer to life, like a mirror, reflecting the real self in front of the audience: isn't this our life? It feels like you can feel the sweat dripping with you.

The whole movie is full of warm emotions and dramatic conflicts.

Trivial daily life, on the surface seems to be bland, but the more you taste it, the more delicious it is. Sharp cases, which become more glaring and spicy when dissected in depth. The pain points experienced by ordinary people in reality are vividly revealed under Zhang Yimou's lens, accompanied by the taste of swallowing onions when swallowing steamed buns, tears and resonance arise spontaneously.

Not giving in to lawlessness is the legal belief that Lu Lingling adheres to.

A crime pollutes the water flow, while a judicial injustice pollutes the entire water source, which is Han Ming's deep insight into social injustice.

These statements are not empty slogans, but unabashed revelations of reality, not lessons, but real records.

The injustice that happened to Zhang Guisheng in the past was a tragedy, and Han Ming's son was framed for acting bravely, which is a portrayal of the current reality.

At a time when fairness and justice are at stake, Hao Xiuping's family is on the verge of despair, which raises questions about where justice will go in the future.

During the movie, the complex emotions were suffocated for two hours, but were finally fully released at the end.

For the vague right and wrong, with Han Ming's call sign, a bright and firm red line was pulled up.

As the saying goes, listen to the wind 800 times before you know what it tastes like.

Zhang Yimou profoundly expressed the most simple expectations of the people through a movie, in a lively schedule, which does not need to be repeated 800 times, only once, it can penetrate into the hearts of the people, touch emotions, arouse deep thinking, arouse anger, and stimulate consciousness, which is of great significance.

Let's talk about "Hot and Hot", marketing is pervasive, and waves of unevenness have risen again and again.

Before the release of the movie, keep a low profile and not reveal the plot, and resolutely do not show up; And after the release, the official ** interviews, tidbits, and plot analysis are all available. Jia Ling's ** achievements have become a hot topic at Spring Festival dinners.

The Spring Festival stalls are coming to an end, and people think that the publicity has been hollowed out, but Jia Ling's big move is held at the end. Jia Ling was ironed into a big wave, put on an evening dress, and the scene of Fat Ling and Thin Ling singing in the air, the audience burst into tears, this is really a game of chess with a precise layout.

From this point of view, Jia Ling has shown her ability to be a top project leader, but is the director excellent? The marketing frenzy swept by, but the movie itself went against the box office blowout, and the audience gave the answer. "The film tastes tasteless, but it's a pity to throw it away.

The story of * is inspiring, but the film itself is difficult to praise, while the marketing is very successful, and the New Year is sad. "The first half is easy to make people feel dramatic, and the second half relies on BGM and camera movement to cover up the shortcomings, and the ending is acceptable, but ** is too exaggerated as a selling point, covering up the advantages and disadvantages of the work. ”

Overall, the film feels "bland". The first half is full of jokes, but it downplays the pain in the protagonist's life, including socializing, working, earning money, and all kinds of difficulties in life, which is only brushed aside. The second half is full of "hot blood", mainly relying on the visual impact brought by the protagonist**100 catties and the effect of BGM.

The foreshadowing of the story is weak, and the audience is confused by the short-term emotional mobilization rather than leaving a lasting impression. If there is no easter egg tidbits to make up for it, the audience will not be able to feel the hardships of the protagonist**100 catties. Jia Ling's excessiveness outside the movie will also affect the viewing experience and dissipate the original surprise.

Perhaps coincidentally, the two films "Article 20" and "Hot and Hot" both present the scene of "jumping into a high-rise building".

Put them all together**, the director's skill is obvious.

Zhang Yimou's "jumping scene" is not muddy, there is no slow motion, no close-up, just a moment, the characters fall, the vehicle is hit, the falling sound is terrifying, real and suffocating, showing the fragile moments of life.

The camera stopped abruptly, but the shock was difficult to dissipate for a long time.

And Jia Ling's "jumping scene" was finally presented after 72 repeated scrutiny.

The vagueness of the performance sparked widespread discussion, but Le Ying miraculously escaped unharmed after falling from the building, some people said that the thick fat protected her, and others thought it was just a symbol of death.

Outside the window, the wind was fierce, the rain was urgent, and the fat woman was lying by the window wrapped in thin clothes.

The pain welled up in his heart, and he jumped down without hesitation, and the process of falling was edited, and the sound was everywhere, and Le Ying twisted her body and lay in the ruins** appeared in the camera.

However, Jia Ling's handling weakened this "heart-wrenching" feeling.

If she presents it straightforwardly like Zhang Yimou and retains it as it is, the emotion of falling to the bottom and wanting to transform may be richer.

Jia Ling's performance is also a big regret of the movie, although the form exists, it lacks soul and seems very weak.

The fat figure that cannot be concealed, the ugliness of itself, and the kind of decay that can only breed in the dark, make Le Ying's early "mourning" visualized.

In order to highlight the character's heart, Jia Ling lowered her voice, the lines were almost inaudible, and her expression was as indifferent as possible, but this deliberate stupidity, promisefulness and boredom did not show a real sense of loss, but seemed too deliberate.

This kind of acting method runs throughout, resulting in a later awakening that is somewhat untenable.

Those who understand the market will triumph in the present, those who understand art will triumph in the future, and some films will show cowardice over time, while others will leave a lasting aftertaste.

*It has subsided, and the really excellent works can be seen, so please wait and see!