In Article 20, its reputation is eye-catching. In contrast, "Hot and Hot", its reputation obviously cannot be compared with the former.
This contrast is not only impressive, but also makes people pay more attention to the importance of word-of-mouth to a product or thing. In the highly competitive market, the value of word-of-mouth is becoming more and more prominent, and it has also triggered deep thinking about quality and service.
In fact, the reason why the reputation of Article 20 is so hot is inseparable from its excellent performance in products or services. On the contrary, although "Hot and Hot" has its own uniqueness, it is slightly inferior in word-of-mouth.
This situation reminds us that in the market competition, the quality and performance of the product itself is the key factor in building a good reputation.
Through comparison, it can be found that word-of-mouth is not only an evaluation of a product or service, but also an invisible force. It has the ability to leave a deep imprint on people's minds, influencing their purchasing decisions and attitudes.
Therefore, in the process of operation, it is crucial to pay attention to the construction of word of mouth. And it is in this process that "Article 20" shows its outstanding performance in word-of-mouth construction, which is in stark contrast to "Hot and Hot".
The competition for the Spring Festival stalls in the film industry is fierce, and although "Hot and Hot" once won the championship title after the start of construction, this achievement gradually eclipsed as the release time of the film progressed.
The original box office of 4 billion has also shrunk to 3.5 billion under the disadvantage that the form is greater than the content. **'s popularity gradually dissipated, and the movie returned to its essence.
The influence of word-of-mouth on movies cannot be ignored, and "Article 20" successfully eliminated the decline through the fermentation of word-of-mouth, and gradually showed signs of victory.
On the other hand, "Bear Infested", a corner overtaking work that surpasses the "wall of masterpieces", actually left behind "Flying Life 2", which was as stable as a rock at the box office during the Spring Festival. This unexpected situation has created a new situation for the entire box office list.
In this highly competitive environment, "Hot and Hot" obviously couldn't withstand the edge of "Article 20", and had to abdicate on the box office list to make way for Xian. However, the success of "Article 20" is not only reflected in the box office, but also in word-of-mouth.
Among the praises piled up, the praise for Zhang Yimou is endless, and many comments believe that this is another masterpiece of "Lao Mouzi". By embedding elements of suffering, the film successfully blends comedy and serious themes, presenting the audience with the spectacle of laughing and crying and laughing.
Overall, the rise of "Article 20" in adversity is surprising and exciting, and the comeback from the bottom to the top has become one of the most eye-catching stories of this Spring Festival file. The change in the situation also makes people think deeply, word-of-mouth plays a crucial role in the ultimate success or failure of the movie.
The movie is full of drama, with ups and downs, laughter and tears intertwined in the storyline. "Article 20" is a good example of this, which allows the audience to constantly switch between laughter and tears by mixing comedic and tragic elements. The film lasts two hours, but it seems like it's just a moment.
For example, the scene where Han Ming and Li Maojuan chased Zhang Guisheng on the busy highway to petition, and the shouts of the two couldn't help laughing.
However, the sudden explosion of collision brought the audience from laughter to deep sadness, and Zhang Guisheng's life came to an abrupt end, leaving only the deflated helmet stained with blood. This double impact of eyeballs and emotions makes people unable to breathe.
Another scene is the fierce conversation between Director Zhang and Li Maojuan at the dinner table. At the same time as the comedic effect, the tense atmosphere of the negotiation is suffocating.
The contradiction seems to be unsolvable, and it is difficult for the audience to judge who is right and who is wrong with two parents who are arguing over their respective children. It's the kind of scene that makes people get caught up in the story, and they can't find a moment of respite.
One might say that a big fight scene is superfluous and meaningless. However, in the eyes of the junior brother, this is the essence of the movie.
The bickering in the movie allows the audience to experience the reality of life, as if it is a mirror, reflecting the audience's self in front of the big screen. The whole movie has both trivial humor and tense conflicts, presenting a diverse flavor of half steamed bread and half onion.
Trivial and homely, although it seems to be bland, the more you chew, the more fragrant it becomes. The sharper the case is peeled in, the more spicy and glaring it becomes. Zhang Yimou pierced the real pain points experienced by ordinary people in the movie, and when they swallowed onions on steamed buns, they burst into tears, as if they were there.
Lu Lingling's famous saying, "We must not give in to lawlessness," and Han Ming's aphorism: "A crime pollutes the flow of water, and a miscarriage of justice pollutes the entire water source."
This is not empty slogan-style justice, but to show you the reality unreservedly, documentary rather than preaching.
Zhang Guisheng's grievances are a tragedy in the past, but his son was splashed with dirty water when he acted bravely, this story touched Han Ming deeply. Hao Xiuping's family is teetering on the edge of despair, which makes people think about where fairness and justice should go.
While watching the movie, complex emotions were held back for two hours, and finally released at the end. In the movie, Han Ming's call sign pulls up a bright and firm red line, making it clear what is right and what is wrong.
There is a saying that is good, listen to the wind 800 times, and then you know that it is the world. And Zhang Yimou used a movie to deeply express the most simple expectations of the people through the lively schedule.
You don't need to listen to it 800 times, you just need to listen to it once, and it can be deeply penetrated, touching, provoking deep thought, arousing anger, awakening consciousness, and it is of great significance.
Another movie, "Hot and Hot", was launched one after another under overwhelming marketing. The movie has been kept mysterious before its release, and after the movie is released, it is an official media interview, easter egg tidbits, and plot analysis.
Jia Ling's ** story has become a hot topic for family and friends to have dinner during the Spring Festival.
When the Spring Festival stalls were coming to an end, I thought that the publicity and distribution had reached the peak, but I didn't expect Jia Ling's huge surprise to be quietly hidden at the end.
She presented a surprise in a unique way, ironing herself into big waves, wearing an evening dress, and singing a duet with herself, and the audience burst into tears after watching it. All this shows a big drama carefully planned by Jia Ling.
Some viewers believe that judging from this performance, Jia Ling is not only an excellent actor, but also an excellent project leader.
However, does that also mean she's a great director? Under the wave of film marketing, people flocked to the movie, but the word-of-mouth of the movie itself was in stark contrast to the box office growth.
Someone commented: "The movie looks tasteless, and it wouldn't be a pity to give it up." "Although ** is an inspirational kind, the movie itself is difficult to see, only the marketing is successful, and the New Year is frustrating. ”
Some commentators pointed out that the first half of the film has a hilarious plot, but it dilutes the stress and pain that Le Ying endures in real life, and does not say anything about the plight of newcomers in society and the challenges in life.
The second half is full of "hot-blooded" scenes, mainly relying on the visual impact of **100 pounds and the background** to support the scene. However, the foreshadowing of the story seems hollow and boring, and the audience is confused by the brief emotional mobilization rather than deeply touched.
Without the addition of easter eggs and behind-the-scenes footage, it would be difficult for the audience to understand the arduous process of Le Ying**100 catties. In addition, Jia Ling's excessive** behavior outside the movie also affected the viewing experience, and the audience might have been pleasant because of the surprise, but it was dissipated in advance.
Coincidentally, there are scenes in "Article 20" and "Hot and Hot" to show the plot of the characters jumping into a high-rise building. Put it together**, the director's skills are clear at a glance.
In the "Jumping Scene" directed by Zhang Yimou, he did not use slow motion or close-ups, but simply presented the moment when the character fell from the building, the vehicle where the character fell was knocked out of shape, the sound of the fall was shocking, real and full of oppression, and the moment when life was about to pass was vividly presented.
The camera switches suddenly, but the shocking feeling makes people unable to calm down for a long time.
The "jumping scene" filmed by Jia Ling was finally presented after 72 repeated attempts. This scene was filmed vaguely and sparked a wide range of discussions.
In the play, Le Ying jumped from the stairs but miraculously escaped unharmed, some believe that it was the thick fat on her body that protected her, and others argue that it is a symbol of spiritual death.
The windows were shattered by the wind, and the rain drenched her face, and she lay on the windowsill wrapped in thin clothes. As the pain welled up in her heart, she jumped down without hesitation, but the process of falling was edited, and after just a crackling sound, Le Ying lay in the ruins.
However, Jia Ling's handling weakened the "heart-wrenching" atmosphere at this moment. If you can perform as straightforwardly as Zhang Yimou and retain the original, you may be able to make this mood of wanting to transform more full.
In addition, Jia Ling's performance in the movie is also a big flaw, which seems formal and lacks soul. The fat on her body can't be stopped, revealing a kind of ugliness that comes with it, with a rotten atmosphere that can only grow after being immersed in the dark for a long time, which makes Le Ying's "mourning" in the early stage of the movie have a concrete performance.
In order to highlight the soul of the character, Jia Ling lowered her voice, couldn't hear the lines clearly, and controlled her expression indifferently, but the stupid, unpromised, and lifeless image presented by this performance did not show a feeling of "mourning", but seemed deliberate and unnatural.
This style of performance is carried out throughout the process, resulting in a somewhat shaky performance that follows. Understand the market and be able to win in the moment; Learn about the arts and succeed in the future. Some films gradually reveal their inadequacies over time, while others leave lasting memories with great and lasting ones.
With the subsidence of **, truly excellent works can be recognized. Let's wait and see!