According to the latest data, China's major electric vehicle manufacturers announced their sales data for January. As expected, due to the off-season impact of the traditional auto market, the sales of many automakers have declined significantly. However, in this market environment, some brands have been able to maintain strong sales momentum, especially BYD, which maintained its position as the sales champion in January.
BYD delivered 201,493 electric vehicles in January, up 33% year-on-year1%。Although compared to December last year, there were 40That's a 9% monthly decline, but it's still an excellent performance. It is worth mentioning that BYD's sales in overseas markets have also achieved good results, with overseas sales reaching 36,174 units in January, a year-on-year increase of about 25 times, maintaining a steady growth trend.
In addition, Huawei's electric vehicle brand AITO Wenjie also achieved outstanding results in January, with monthly sales exceeding 30,000 units. This data shows that Huawei's investment in the field of electric vehicles is having a positive effect. In comparison, Li Auto's January sales reached 310,000 units, but a drop of nearly 40% compared to the previous month, which may require further analysis and reflection on their part.
Among the emerging EV companies, AITO Wenjie showed strong growth momentum, with 32,973 units delivered in January, up 34% month-on-month8%。It is worth noting that under the record of exceeding 1,000 vehicles delivered in a single day for 24 consecutive days, Wenjie has successfully become the sales champion of China's new power brand. Their SUV model, the "Wenjie New M7", is the highlight of sales, with monthly deliveries exceeding 30,000 units and cumulative orders exceeding 140,000 units.
However, Li Auto's sales declined in January, down 38% month-on-month. Despite this, Li Auto's executives are optimistic about this year's product plan, with plans to launch eight new models, including extended-range and all-electric models. With the launch of the new product, they hope to reverse the decline in sales and achieve their goal of delivering 800,000 vehicles for the year.
Another electric vehicle maker, Leapmotor, delivered 12,277 new vehicles in January, up 9% year-on-year8 times. Although the growth is significant, it still needs to be scaled up compared to the market leaders.
Overall, despite the decline in overall sales due to the off-season, brands such as BYD and AITO Wenjie still had impressive sales performance in January. For other brands, they need to further analyze the reasons for the decline in sales and increase their efforts to launch competitive new products. The EV market is highly competitive, and continuous innovation and improved product quality will be key to increasing sales.
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