On February 1, BYD officially announced its total sales in January 2024, with a cumulative delivery of 201493 units in January. This data does not seem to be eye-catching in the eyes of many people, after all, the sales in December 2023 have exceeded 340,000 units, and the sales in January are 140,000 units lower than those in December 2023. But the sales data is not like this, in January, BYD still maintained a year-on-year increase of 339% growth rate. 2024 has just begun, let the bullets fly a little longer. Overall, BYD's sales in January had surprises, but there were also some regrets.
As BYD's flagship model, the sales volume of Yangwang U8 has reached 1,652 units, and only one model has contributed more than 1.8 billion revenue to BYD. Looking up to the rapid growth of U8 sales, BYD has successfully entered the luxury brand camp, and has steadily entered the head level of million-level SUVs.
The significance of the success of the U8 is not only the embodiment of sales, but more importantly, it has broken the monopoly of foreign automobile brands on luxury brand models, and the U8 has created a new direction of the integration and control of chassis and power technology in the industry, and the display of a variety of new technologies such as in-situ U-turn and emergency floating capacity has not only redefined the form of a new car, but also redefined the development direction of the luxury brand. It is not only a new chapter in the rise of China's auto industry, but also a new milestone in the international market's recognition of Chinese brands.
Formula Leopard sold 5,203 units in January, only 3 months after it was listed, and has delivered more than 5,000 units for 2 consecutive months, and the sales volume reached 5,086 units in the second month of listing, surpassing the tank 400Hi4-T, and has completely established its position in the hard-core off-road SUV market. Recently, the Formula Leopard Leopard 5 Yun Yuan flagship version has begun to be delivered, it is foreseeable that the sales of the Formula Leopard in February will increase to a certain extent, and the future may stabilize at about 10,000 units per month.
This year, the Formula Leopard brand will also release two models, the Leopard 8 and the Leopard 3, and the product lineup will be further improved, which will become a strong competitor to the tank brand. Although the Formula Leopard and the Tank brand have taken different routes in product design ideas, their highly overlapping prices make consumers have to choose one or the other, so the increase in the sales of Equation Leopard will inevitably squeeze the living space of the Tank brand.
The sales volume of the DENZA brand was only 9,068 units, of which 8,501 units were sold in the DENZA D9, and the sales of a single model accounted for nearly 94% of the total sales of the DENZA brand. Under the halo of the DENZA D9, the sales of the DENZA N7 and DENZA N8 are a little too bleak, with sales of 320 and 427 units respectively, so it can be said that the DENZA N7 and N8 are failures.
The sales of the Denza N7 are less than expected, on the one hand, due to its positioning problems, after all, the hunting SUV belongs to a niche market, and the relationship between supply and demand determines that it is not destined to sell well; On the other hand, its 3018-37.The price of 980,000 yuan turned most consumers away; The performance of DENZA N7 in terms of intelligence is not good, there is a certain gap between the car machine system and brands such as Wenjie, Ideal, and Weilai, and the performance of automatic assisted driving is also relatively backward. A variety of factors doomed the fate of the Denza N7 to poor sales, and perhaps a significant price reduction is the only way for it to survive.
The poor sales of the Denza N8 are fateful, the product and the BYD Tang are highly overlapped, basically it can be said that it is the shell car of the Tang, but the starting price is nearly 110,000 yuan more expensive than the Tang, even if you buy the top Tang DM-P, it is much cheaper than the N8, so the poor sales are expected.
BYD's exports reached 36,174 units, a year-on-year increase of 2475%, compared to just 24 for the whole of 2023With a total export volume of 30,000 units, January was off to a good start. With the gradual popularity of BYD seals, dolphins, and seagulls in foreign markets, the export volume may reach 40-500,000 units in 2024.
BYD Han delivered 11,001 vehicles in January, and the decline in sales is visible to the naked eye, and the glory of selling 30,000 yuan a month is no longer there. This is mainly the BYD DM50 technology is about to be popularized, and the current Han DM40 is entering the final stage of service, and the market competitiveness is insufficient. On the other hand, the lithium battery ** new energy vehicle ** involution is serious, with Geely Galaxy E8 led by pure electric medium and large cars, the price has come to about 170,000 yuan, Han EV has been seriously impacted by the market, the current Han EV terminal discount has reached about 70,000 yuan, the transaction price is close to the Galaxy E8, but the Han EV in service for several years has no advantage in design, positioning, before the replacement, to be able to keep not being squeezed by competitors to continue to squeeze the market space has been very good.
BYD Tang delivered 5211 vehicles, the decline is also more serious, the overall reason is basically the same as Han, but the first Tang DM-i has arrived in the store, about to usher in the market, ** after the model is listed, it may be able to regain sales.
The Song family delivered 59,514 vehicles, of which Song Plus and Song Pro are still responsible for sales, it is worth mentioning that Song L sales exceeded 10,000 again, and Song L has repeatedly sung down Song L The price is too high, and the level of intelligent driving is poor, and now it has ushered in a slap in the face.
The Qin family delivered 21,767 units, although the price of the Qin PlusDM-i has been reduced to 8980,000 yuan, and the terminal price is 8About 50,000 yuan. However, looking at the sales list, the sales of Sylphy, Corolla, and Lavida are still high, and the strategy of the same price of Qin PlusDM-i gasoline and electricity does not seem to have a big impact on these three models. Qin L is about to be listed, and if BYD can lower the price of Qin PLUSDM-i again to the beginning of 7, it may be able to really make the joint venture brand feel desperate.
The Yuan family delivered 18,071 vehicles, and sales declined significantly, but just yesterday, BYD released a new member of the Yuan family - Yuan UP, equipped with CTB technology, which also makes it more competitive, and is expected to sell at 10-150,000 yuan, the price is close to that of the dolphin, and it is bound to take away some customers from the hands of the dolphin after listing.
The delivery volume of the Dolphin was 18,905, the decline was relatively obvious, with sales of nearly 40,000 units in December, and now it has fallen by more than half, while the Seagull's sales in December exceeded 50,000 units, and now it is back to 36,447, a decline of less than 30%. Sales of seals are still tepid, with a total of 8,347 deliveries in January, and the seal EV is fully benchmarked against Tesla Model 3, but the domestic consumer exhibition does not seem to buy much, but it is relatively popular in overseas markets. The seal DM-i was originally renamed from the destroyer 07, using the same power system as the Qin plusDM-i, but the price overlaps with the Han DM-i to a large extent, so it has been neglected after it was listed, and if you want the seal to return to the top, BYD still needs to re-polish this product.