When the brand needs to understand whether the store ** or advertising materials are complete, the most direct way is to enter the store for research, there are many ways to research, can be bright or dark, from the literal understanding, the bright tone is mostly carried out in the form of questionnaire research, in a question and answer to get the brand needs to investigate the data, the dark tone is to take the identity of the god as the entry point, using the real shopping scene to obtain data.
No matter which way there are pros and cons, the data obtained by the open tone may not all be true, and the data obtained by the dark tone may also be imperfect, so in order to understand the brand market situation more accurately and comprehensively, Liwei Network suggests that the research can be carried out in the way of light and dark tones.
Store research experience is important
When entering a store for research, you may encounter some research emergencies, such as being found or when you are not familiar with the product, you are asked some questions by the clerk, resulting in the inability to continue the research, and there are also some Shenke who are too nervous during the research, resulting in a batch of research data distortion, because there may also be contact between stores, when the news of the research is revealed, the distortion of market feedback data is also reasonable.
There should be enough researchers
In addition to the experience of dealing with various research emergencies, store research should also have sufficient manpower to support, because sometimes the stores involved may be in different cities and counties, if the research points are not enough, the research data can not be fully used as a reference, because the usable value of the data should also be reflected in the coverage.
Store research is the most direct way for brands to understand channels, but to implement this process, it needs to have rich experience and sufficient manpower coverage, only in this way, can we quickly prepare to understand the real **, sales, material delivery, shopping guide professionalism and other data of the store in the first time.