After experiencing "serial dramas" such as the "small composition" turmoil, the dismissal of the CEO, and the suspension of the anchor, at 19 o'clock on January 9, Dong Yuhui's independent Douyin account "Walking with Hui" ushered in the live broadcast debut.
In less than half a minute after the broadcast started that night, the number of ** people in the live broadcast room of "Walking with Hui" was as high as 100,000+, ranking first on both the popularity list and the hour list. The "Walking with Hui" account had more than 4 million fans when it first started broadcasting, and by 20 o'clock, the number of fans exceeded 5 million, and as of press time, the number of fans has exceeded 7 million.
The theme of this live broadcast is "2024 Starting from the Heart", and the team members of "Walking with Hui" made a collective appearance. Yu Minhong, the first supervisor of Hui Peer Technology, chairman and CEO of Oriental Selection, also appeared in the live broadcast room, and he revealed that the current "Walk with Hui" team members has nearly 70 people.
Dong Yuhui was the first to sell Spring Festival goods in the live broadcast room. Dong Yuhui said, "Our new account has just started with books and daily sales, and we will carry out a series of strategic deployments of Mr. Yu after the year. ”
Dong Yuhui revealed that more than 6,000 orders of the 10,000 New Year's goods in stock were sold within 10 minutes. When it comes to the products in the live broadcast room, Dong Yuhui said: "To consume rationally, don't buy what you don't need, let's go through the long flow and buy on demand." ”
During the live broadcast, in the face of fans in the live broadcast room who couldn't wait to place orders, Dong Yuhui talked about his two "selfishness" of letting team members show their talents.
The first selfishness is that I want to use the opportunity and time of the premiere to let everyone remember every young person who "walks with Hui", who is as diligent, talented, and hard-working as me, so they are full of hope.
The second selfishness is, whether it is ** or poetry, and the final merger of China and the West, I hope that this live broadcast room will bring you more than some beautiful details in life, not only firewood, rice, oil, salt, sauce, vinegar and tea, we hope that we can let everyone's soul drift into the distance, and I hope that everyone can withdraw from the daily trivialities and experience some beauty.
According to Red Star News and other reports, as of 9 p.m., the sales of the live broadcast products have exceeded 100 million yuan.
Tianyancha APP shows that Youhui Walk (Beijing) Technology *** was established on December 22, 2023, with a registered capital of 10 million yuan, Dong Yuhui is the legal representative, executive director and manager, and Yu Minhong is the supervisor. The company's business scope includes wholesale of daily necessities, Internet information services, publication retail, performance brokerage, commercial performances, tourism business, etc., which is 100% owned by Beijing New Oriental Xuncheng Network Technology.
It is worth mentioning that Sun Dongxu serves as the legal representative, director, manager and other positions of Beijing New Oriental Xuncheng Network Technology. (Previously reported: Behind Dong Yuhui's new company, standing Sun Dongxu) On December 25, the new publication retail unit of Hui Walk (Beijing) Science and Technology set up an administrative license, and the licensing authority is the Propaganda Department of the Pinggu District Committee of the Communist Party of China, which is valid until April 30, 2028. Obtaining an administrative license for the establishment of a publication retail unit means that a variety of publications can be sold, including books, magazines, newspapers, etc. For "Walking with Hui", it can further expand its business scope in the future and better meet the needs of consumers.
Since the "small composition" turmoil, Dong Yuhui's identity has changed from "anchor with goods" to "senior partner of Oriental Selection".
On the afternoon of December 18, 2023, New Oriental Education Technology (Group)** issued a notice appointing Dong Yuhui as the cultural assistant to the chairman of New Oriental Education Technology Group and the vice president of New Oriental Cultural Tourism Group.
On the evening of December 21, Dong Yuhui revealed in the live broadcast room of Oriental Selection that first, he would set up a personal studio, but he did not leave Oriental Selection;The second is that Dong Yuhui's personal studio is 100% controlled by Dongfang Selection;Third, after other anchors in the live broadcast room have a certain impact in the future, Yu Minhong will also open a separate live broadcast room for these anchors as appropriate.
Dong Yuhui also said in the live broadcast: "Mr. Yu talked to me, and I can sell what Dongfang Selection can sell in the future." The items can coincide exactly, or they can alternate with each other. Everything is being tried. ”
Recently, Dongfang Selection has also made new moves. On the afternoon of January 8, Dongfang Selection's official Weibo announced that in order to continue to improve the customer service experience, from now on, Dongfang Selection will upgrade the insurance mechanism. Among them, all self-operated products are insured for 7 days for food and 30 days for non-food products from the date of payment. For third-party store goods (except fresh fruits) purchased in the Douyin live broadcast room of Dongfang Selection and Hui, the food price will be insured for 7 days and the non-food price will be insured for 15 days from the date of payment.
As of the 9th**, Oriental Selection reported 295 Hong Kong dollars shares, the latest market capitalization is 299HK$900 million.
* Read and create finance.
Editor: Xin Jiayi, Editor-in-charge: Li Gengguang, Reviewer: Sun Shijian.
Executive Producer: Yuan Changqiao.
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