A pen can sketch anything you want, and this depiction doesn't just appear on the canvas, it can also become a physical object and present in your hands. Some bloggers describe the 3D printing pen as a "magic wand that makes ideas a reality", especially for people who love DIY creativity, the 3D printing pen is the most indispensable prop in their lives. With the rise of TikTok, more and more people have learned about 3D printing pen products by brushing short**, and searching for "3D pen" on TikTok can see that the number of popular ** is as high as one million. According to foreign media news, recently, 3D printing pen products have exploded overseas by virtue of the popularity of social **, which is not a new category, but thanks to the innovative characteristics of its products, it has always been a product that many creative lovers love to buy, especially many parents are willing to choose 3D printing pens to give their children as gifts to stimulate their desire to create. Taking the Amazon platform as an example, the current main 3D printing pen brands are:3doodlermynt3dThe best-seller, the single product sales of these two brands are basically at 3to 6Between the US dollar, compared with the wholesale price of domestic e-commerce platforms, there is an estimate that the gross profit margin of 3D printing pens in the Amazon market may exceed 7With good sales and high profits, 3D printing pens are not a new species, but with a large number of bloggers posting 3D printing works on social platforms, more and more people are beginning to be interested in such niche creative products, coupled with the high cost performance of its products and the low threshold for use, attracting more and more enthusiasts to enter the game. Not only the overseas market is hot, the domestic 3D printing pen market is also very mature, this kind of products have formed a relatively complete chain system, but in terms of going to sea, domestic 3D printing pen products still have some room for progress. The opportunities in the overseas market are still expanding, by observing the market development of 3DOODLER, Mynt3D and other brands, we can further understand the market opportunities of 3D printing pens, and around this product, what are the derivative opportunities for small and medium-sized sellers that can be extended? 
The monthly turnover exceeded 400,000 US dollars.
3D printing pen giants compete with Amazon.
A search for "3D printing pen" on Amazon shows that Mynt3D's sales are better, and the three products with better sales on the Amazon platform are priced at 59$99, $39$99 and 32$99, the highest single product sales reached 7000+, a rough estimate,Amazon is only one platform,mynt3dThe brand's 3D printing pen-related products have sold nearly 10,000 orders, with a monthly turnover of more than 4$10,000. 
In the overseas market, the head 3D printing pen brand is 3DOODLER, on the Amazon platform, the highest monthly sales of its single product reached 4000+, from the sales of the two brands on Amazon, 30 to 50 US dollars ** 3D printing pen is the best-selling, of course, most brands also have their own high-end positioning products, such as 3DOODLER is more expensive A single product is sold for 199 US dollars. As the originator of the industry, 3doodler was born in 2013 and has obvious advantages in terms of technical advantages and brand accumulation. However, judging from the recent situation, the latecomer Mynt3D has shown an obvious catch-up trend. Compared with the high-profile of 3doodler, mynt3d in addition to obvious advantages in product sales, the whole brand performance is relatively low-key, there is news that mynt3d is a Chinese company, sail to the sea to check multiple channels to learn that mynt3d's product origin is indeed in China. 
Judging from the traffic of the independent stations of the two brands of 3doodler and mynt3d, after November 2023, the rise of mynt3d has a more obvious advantage. Taking the situation in the third quarter of 2023 as an example, SimilarWeb data shows that Mynt3D's traffic is more than 15 times, among them, Mynt3D's ** end traffic accounted for a higher proportion, while 3Doodler's mobile App traffic accounted for an increased proportion. 
It can also be seen from the attention of 3DOODLER and Mynt3D brands overseas that European and American countries pay more attention to 3D printing pen products. SimilarWeb data shows that the United States and the United Kingdom are the main traffic of these two brandsThe U.S. traffic share is as high as 7, the UK market accounted for 6% of trafficThis is enough to show that the United States is an important consumer market for 3D printing pen products. From the specific situation of traffic allocation, Mynt3D's performance in brand promotion is relatively good, and its organic search channel conversions account for 57% of traffic5%, and 1638%。
Compared to its predecessor 3Doodler, Mynt3D is inBrandingPreviously, Mynt3D has been listed as the second echelon of 3D printing pen products, and now, this printing pen brand produced in China is inSales volume and brand potentialon catching up with 3doodler. Judging from the product marketing characteristics of Mynt3D, its promotion on independent stations is more inclined to product benchmarking children's audiences, so it is more prominent in product marketing The fun and creativity of its 3D printing pen is more in line with the needs of child users. Searching for 3D printing pen related products on social platforms, many of them are used from the perspective of children, which coincides with the marketing selling point of Mynt3D very highly. 3doodler is also clearly aware of the importance of the child audience, and when searching for 3D printing pens on Amazon, most of the product titles under the 3doodler brand are accompanied by descriptions of "teen use" to get closer to the teenage audience. 
Behind the monthly sales of 10,000 orders of niche items.
The market for derivative opportunities is huge.
Both 3doodler and mynt3d are very focused on catering to the teenage and child audience, and the propensity of products and marketing to teenagers is also obvious. For the entire industry, through the selling points of 3DOODLER and MyNT3D, it can be inferred that overseas audiences have the purchase demand and focus of 3D printing pen products. As we mentioned earlier, the current 3D printing pen products in overseas markets are more focused on catering to young audiences, so they pay more attention to the creativity of products in the marketing process. Following this mainstream audience, 3doodler and mynt3d's focus on product design and brand marketing has also shifted from highlighting product performance to product safety and after-sales service. 
Since it is a printed product, thereforeThe safety of 3D printing pensMore attention, 3Doodler emphasizes that its products undergo the most stringent safety testing standards, passing RoHS testing, toxicological risk assessment, LHAMA compliance testing, and heavy metal testing by laboratories such as Intertek and Bureau Vertias (two of the most famous testing laboratories in the world). 3doodler also emphasizes the use of its productsThe material has the ability to be used, which is an important selling point for environmentally conscious foreigners. Mynt3D is more concernedThe experience of using the product, which can be adjusted in 1 degree increments between 130 and 230 for optimal fine-tuning. At the same time, the adjustable feed allows the user to adjust the speed and flow rate while drawing for optimal control of the material. In addition, its product nozzle design is ultrasonically sealed to prevent clogging and extend service life. For overseas brands, product quality and safety must be put in the first place, and from the perspective of consumer demand, the brand building of China's 3D printing pen products overseas needs to be more in line with the core of consumer demand. However, another important point that Chinese brands still need to pay attention to when 3D printing pen products go overseas is copyright and patent issues. At this point, the biggest pit in the overseas market is the 3doodler brand. Previously, 3doodler complained about the infringement of a large number of sellers, because when other sellers showed 3D printing pen products, the renderings they drew were imitations of 3doodler's pictures, that is, if 3doodler drew a certain picture, the picture had already been applied for copyright patent protection, while other sellers could not draw the same picture, otherwise it would be an infringement of 3doodler. 
In addition, 3Doodler's parent company, Wobble Works, has patent protection all over the world, including trademarks such as "DoodleStand", "DoodlePad", "Pedal", "Jetpack" and other trademarks belong to the company, which requires other sellers to avoid the "pitfalls" that 3Doodler may "bury" when promoting their products. With 3D printing pen products as the core of industry exploration, it can be found that there are many opportunities for Chinese sellers to go overseas in 3D printing, such as refill consumables, nozzle replacement products, and tracing pads and other products needed in the use of 3D printing pens, which have relatively good market demand overseas. In addition to Amazon, on Temu, the sales of 3D printing pen products have been rising, sailing out to check Temu and found that searching for "3D pen for kids", most of the 3D printing pen products that come out are about 10 US dollars, which is basically one-third of Amazon, equivalent to about 70 yuan. 
This price is basically the same as that of Tmall** in China, and it can be found that the wholesale of 3D printing pens in China is around 20 yuan to 100 yuan. Judging by temu's strictness of control, although the profit of merchants is low for $10 ** sales, products with monthly sales of 10,000 orders abound, and the threshold for independent stations is too high for merchants going to sea, and there are still opportunities to enter on platforms such as temu.
Conclusion
According to data, it is expected that by 2031, the global 3D three-dimensional drawing graffiti printing pen market size can reach 110.3 billion US dollars, and with the development of social channels, especially the rise of short platforms such as TikTok, the marketing methods of 3D printing pen products are more diversified, and domestic manufacturers have been relatively mature in channels such as the first chain, and in the case of market growth, domestic enterprises are facing opportunities and challenges. Based on quality, seizing the marketing dividend of social networking, and with the rise of emerging e-commerce platforms, there is still a lot of room for 3D printing pen manufacturers to go overseas.