On February 2, 2024, Dreame Technology held a blockbuster press conference in Suzhou, and launched six new products, including the bionic dual robotic arm tip sweeping and mopping integrated robot X40 series, the intelligent flagship S30 series sweeping robot, the 180° flat lying floor scrubber H30 Ultra, and the pocket stylist Dreame Pocket high-speed folding hair dryer, which further enhanced Dreame's influence in the cleaning industry.
At the press conference, Guo Renjie, CEO of Dreame Technology China, said that it is almost impossible for a company to achieve the goals of sustainable and healthy operation, market share increase and high-end at the same time, but in 2023, Dreame will break this "impossible triangle", and the five-year compound annual growth rate of Dreame Technology will exceed 100%, leading the intelligent cleaning industry.
At the same time, Dreame Technology has completed the multi-category three-dimensional layout of sweeping robots, wireless vacuum cleaners, intelligent floor scrubbers, and high-speed hair dryers. At present, Dreame technology products have covered more than 120 countries and regions around the world, and are deeply loved by users at home and abroad.
Continuous technological innovation is the key to Dreame sweeping robot from "usable" to "easy to use".
The reason why Dreame Technology can achieve these proud achievements is actually inseparable from its basic strategy, with technology as the core, constantly gaining insight into user needs and pain points, and continuing to carry out technological innovation, so that there are generations of products that make users feel easy to use.
For example, the Dreame X40 series sweeping robot released at this meeting is equipped with Dreame's world's first bionic "dual" robotic arm, which not only allows the bionic robotic arm rag to be expanded, but also adds the industry's first liftable side brush expansion, so that the Dreame X40 series sweeping and mopping integrated robot realizes the linkage of side brushes and rags for the first time, and achieves 100% blind corner coverage in the cleaning of corners and gaps in the house.
For technological innovation itself, it is not innovation for the sake of innovation, but more from the pain points of users' needs. For example, it is difficult to clean dead corners such as wall corners and the edges of objects, and problems such as water and mud while brushing. Therefore, through technology iteration, Dreame Technology has realized the world's first bionic "double" robotic arm for the first time, which is a good solution to user pain points. However, innovation will encounter resistance, such as the life of the transmission structure, the side brush telescopic mechanism, etc., so the cost of innovation is still very high.
First of all, it is necessary to add a transmission structure to the thin and light body, which must be stable and efficient at high frequencies, and Dreame Technology has passed a large number of tests to ensure a service life of 1 million times. In addition, the side brush can not only expand but also lift, in order to ensure that obstacles such as table drags can avoid collisions, the final design is a soft material with a certain elasticity, and relying on mature algorithms can predict when to retract and when to stretch to avoid these collisions.
In addition, Guo Renjie said that Dreame X40 series sweeping robot is a cutting-edge flagship product with a number of industry-first technologies, such as the industry-leading 12000Pa peak suction, the industry's first active base station self-cleaning 20. Industry-leading active cutting anti-winding roller brush 20. Industry-leading 80 kinds of obstacle recognition and other innovative technologies and functions, all kinds of innovative breakthroughs, Dreame Technology will once again lead the sweeping robot industry to a new height of product innovation and development.
"Technology compound interest" under bold technological innovation has become an important factor in the leading position of Dreame technology
Dreame Technology has been relying on the dual strategies of technology encirclement and bold innovation to achieve a leading position in the industry, in which technology envelopment is to do the best technology in the industry and give users the best experience effect. For example, the motor technology that Dreame conquered at the beginning has improved the suction power of all products of Dreame Technology to the industry-leading level; Later, it began to overcome the intelligent obstacle avoidance ability, and also achieved the industry-leading, because of the full encirclement of one technology and slowly opened up the market.
However, there is competition in any industry, and every time Dreame makes a new feature, it may be nine months ahead of competing products at the earliest to six or even three months now, and it is obvious that it is becoming more and more white-hot. It is precisely because of the fierce competition that the technology accumulation of Dreame Technology is becoming more and more abundant, so that the technology compound interest is generated, and the benefits of Dreame must have completed a transformation from zero to one and one to ten.
Of course, healthy competition is also a good thing for users, and Dreame also expects to work with friends to expand the intelligent cleaning industry, do a good job in more innovative technologies and innovations, and truly benefit consumers, so that consumers can use more choices, better use and easier to use products.
At the same time, Dreame will also decentralize some flagship technologies, such as the Dreame S30 Pro Ultra released this time, equipped with the world's first bionic "dual" robotic arm, mop + roller brush + side brush "triple lifting system", cutting hair anti-winding roller brush 2A number of pioneering technologies, including 0, have truly achieved the inclusiveness of flagship technologies and helped more users feel the convenience of science and technology.
Do these 10 steps to understand what technological innovations users really need
Whether it is localization development or business development in overseas fields, the first thing to do in the early stage of user research is to do Dreame Technology. For localized development, Dreame will have accurate insight into the three typical users of Bao Ma Bao Dad, home improvement crowd and cute pet generation, each of whom has different labels, different usage scenarios, and different product needs.
From these character portraits and demand analysis, Dreame took the lead in cleaning to understand the three types of pain points of corner cleaning, maintenance problems, and poor intelligence, so it will focus on technical overcome. It is also the implementation of new technologies such as Dreame's first bionic robotic arm technology, active base station self-cleaning, active anti-winding cutting roller brush, AIGC large model algorithm, 80+ obstacle recognition and intelligent planning path that we saw at this press conference.
For overseas markets, Dreame also uses the local 'Know-it-all' team to gain insight into consumer preferences, adopt the strategy of 'one city, the same', formulate product solutions according to regional and localized characteristics, and provide users with more personalized solutions. Therefore, on the issue of technology leadership, Dreame Technology is not only able to analyze these cold data thoroughly, but also understand the user's consumption habits, usage scenarios and values, and finally guide the final purchase conversion through technology.
I have to admit that the technological innovation of Dreame Technology has indeed promoted the transformative development of the cleaning industry, and has also made great changes in the cleaning power, integration and intelligence of sweeping robots. Of course, this technological iteration has also made Dreame Technology a leading brand in the global intelligent cleaning industry. In the future, Dreame Technology will continue to practice the brand concept of "applying cutting-edge technology to family inclusiveness", continue to meet the diverse and personalized needs of global consumers, liberate users' hands with technology, and allow users to have more time and energy to pay attention to themselves, enjoy life, and pursue their dream life.