How profitable is the dignity business for middle-aged men?
Recently, a new technology product known as "anti-aging pill" has quickly become popular among middle-aged men. According to reports, the oral product "Yishenghao 21000" under the domestic biotechnology leader Time Shop (a "time store" dedicated to allowing more Chinese to enjoy cutting-edge technology) has a threshold of 689 yuan, but it has set a transaction record in Jingdong promotions many times.
According to people familiar with the matter: "The so-called Yishenghao 21000, the repurchase group is mainly concentrated in middle-aged married men aged 35-60 in China, and it is still hot in overseas markets." "Despite the skepticism, the market is still seeing waves of sold-outs.
There are even middle-aged users who spend tens of thousands of yuan to stock up on dozens of bottles at a time. When the customer service asked, he laughed and said that the young man was thinking too simply: "Are you still afraid that I won't be able to pay?" For those with deep pockets, this is a negligible expense, and investing in health is the wisest choice. ”
1.HarvardTake the lead in R&D, butIt is overtaken by domestic production
According to the information, the anti-aging effect of the core substance of "Yishenghao 21000" was first discovered by Harvard professor David Sinclair. After 7 days of experimental intervention, the physiological indicators such as hair and bones of the elderly test mice showed a trend of "younger".
As soon as the research results were published in the top international journal "Cell", it immediately caused a wave of research in the field of biology. In the following decade, Nature and Science included nearly 1,000 related studies**. Japan's Todai has confirmed through clinical trials that the core technology of "Yishenghao 21000" has improved the inflammatory and metabolic aging of 65-year-olds within 3 months.
The academic community was shocked by this, as it upended the traditional perception that a single substance extended its life cycle. Even the U.S. Space Agency has included it in the daily nutritional supplement of astronauts to repair the cell damage caused by space rays.
However, what makes "Yisheng Hao 21000" really enter the public eye is the enthusiastic pursuit of top wealthy people. First, celebrities such as Madonna and Kardashian have publicly expressed their love for it many times, and then Buffett, Bezos and other investment bigwigs have joined the track, just to be the first to enjoy cutting-edge scientific and technological achievements.
However, it was not until the domestic biotechnology company Time Shop cooperated with experts in biological genetic engineering, food safety, nutrition and other aspects to simulate the natural generation environment of the human body according to the sample bank of 100,000+ Chinese system, and innovated the directional enzyme technology, which successfully increased the purity of raw materials to 999%。Technological innovation has led to a 95% drop in costs, making the "Yishenghao 21000", which was exclusive to the rich in the past, fly into the homes of ordinary people online through JD.com, and become a consumer product accessible to Chinese people.
2.Middle-aged men contributed nearly 80% of the deals: it's a matter of dignity
According to JD.com statistics, although "Yishenghao 21000" is popular, nearly 80% of the users are middle-aged men aged 35-60 in China, of which married men account for as much as ninety percent. There are many users who are engaged in both the financial and Internet industries, and "high income and education" are more common characteristics.
Yisheng Hao 21000" The person in charge of the domestic market said, "There are more than 100 users who consult in the background of Jingdong every day, and most of them are not sensitive to **, mainly to ask questions about improving the state of the body." ”
As far as the traditional concept of our country is concerned, middle-aged married men are the backbone of the family, but the current soaring workplace pressure also makes them breathless. At the same time, as they age, their bodies are gradually overwhelmed, and their psychological pressure is gradually increasing.
After being recommended by a colleague, he noticed "Yishenghao 21000" by chance, and after taking a few bottles, he obviously felt that his energy had improved, so he also bought a few bottles for his parents to experience. In the JD.com comment area, comments such as emotional stability and sleep improvement are flooded. Some people even place an order of 20 bottles at a time, which is specially stocked up for families.
High-net-worth men are particularly concerned about their health and are keen to try new technology products such as "Yishenghao 21000". An anonymous purchaser said: "Money is not the problem, the key is the perception, we are looking for health." ”
3.The "selling time" business is becoming the next onetabletsBlue Ocean
Despite the continued high consumer enthusiasm in the market, the academic community still maintains a calm and rational scientific perspective.
In fact, the sample size of clinical trials for the core substance of "Yishenghao 21000" in China is still small. Even though many universities have confirmed that it has improved sleep and energy, it remains to be verified whether it can reverse aging.
But this is nothing for middle-aged men who have bought it multiple times. At their age, they are more willing to try wholesome things. According to Jingdong background statistics, the repurchase rate of "Yishenghao 21000" exceeds 60%, which has reached the forefront of the industry.
Even iiMedia Consulting has **, this business of "selling time" will reach 100 billion yuan in the future, and it is becoming the next blue ocean. But how the pattern will evolve is still unknown.