In the era of information, people have to accept advertisements from all directions every day, from billboards on the side of the road, LEDs at high-speed rail stations, automatic push on mobile phones to advertisements for TV dramas, advertisements are almost everywhere. But because of this, it is extremely difficult for advertising to get out of the circle, but Adolf has conquered the market and consumers again and again with creativity and ingenuity. At this year's Y2Y Brand Youth Festival and Advertiser Business Alliance Conference, Adolf was awarded the 2023 ADMEN International Awards Gold Award in the Content Marketing Category.
It is understood that the ADMEN International Award is an international award focusing on the global media industry and cultural and creative industries. The predecessor of the award was the Advertising Man Practical Award founded by "Advertising People" magazine, which was founded and developed in 2003 and has lasted for 12 years. The ADMEN International Awards comprehensively cover domestic and foreign participating service organizations, a large number of advertisers, and high-quality case works, witnessing the innovation and development of the advertising industry over the past ten years.
The 2023 ADMEN International Awards will not forget its original aspiration, continue to adhere to the value orientation of innovation and effectiveness, and comprehensively, fairly and objectively evaluate the participating cases with a first-class jury lineup, and continue to select outstanding figures, outstanding companies and classic cases in the development of China's advertising industry for the industry, and set an industry benchmark.
Adolf's marketing case "Mountains and Seas Fantasy Night" combines product packaging with national tide, stars and efficacy, IP and products, and cleverly matches the high-fit evening program "Mountains and Seas Fantasy Night", so that the brand and the party IP depth become CP and create Adolf's brand differentiated memory points.
In the program, what is still fresh in people's memory is that Nene Zheng Naixin incarnates the cute nine-tailed fox, fancy Amway Adolf Divine Beast Shanhaijing Tea Bran Shampoo, deepening the cultural connection between Adolf Divine Beast Shanhaijing Tea Bran series and the nine-tailed fox, and subtly occupying the minds of consumers. Outside the program, Adolf made a domineering official announcement on the identity of the partner through the authorization of graphic materials, identity authorization, implantation card authorization, etc. Under multiple marketing, the total number of projects is more than 41.5 billion, 95% of new customers** and 80% of new customer conversions.
Adolf's marketing case "Fantasy Night of Mountains and Seas" can stand out in the fierce competition and win such a professional and authoritative industry award, which fully demonstrates Adolf's comprehensive strength in marketing innovation and actual combat.
In an increasingly competitive market environment, only innovation can always be invincible. Adolf is deeply aware of the importance of innovation, and continues to innovate marketing methods in the process of development, accurately reach more young consumer groups, link e-commerce, and help brand transformation; At the same time, we will deepen the brand concept through multiple channels, convey brand culture and value, continue to seize the minds of consumers, and make the world love Chinese care more.
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