What is the biggest advantage of Adolf shampoo?Many people around me feedback is "fragrant". As a loyal fan of Adolf shampoo for many years, the author knows that its real advantage is that it combines fragrance and efficacy, and the feedback from people around me can be described as mixed.
As the category pioneer and leader of "high-end fragrance care", Adolf has made consumers feel natural, pleasant and confident in fragrance. It has also formed a clear distinction from other brands, and the excellent market performance of Adolf shampoo for many years has also made many domestic and foreign brands follow into the fragrance care market, and they have also launched fragrance shampoos.
Kantar Worldpanel's research data shows that Adolf's sales share is the largest in China).
The concern is whether the good anti-dandruff, oil control, fluffiness and other product effects of Adolf shampoo will be ignored by consumersWill there be consumers who one-sidedly think that Adolf has no other advantages besides "incense"?The author does not have accurate market data, nor is he a marketing expert, but as an ordinary consumer, he raises the following three concerns.
First, Adolf has had a lot of small package products to try in the past, and those who have tried it know that Adolf shampoo products have good efficacy and fragrance coordination, but after Adolf became famous, is he still insisting on the trial method of small package products in recent years?If the trial decreases, will today's consumers have a one-sided perception of the advantages of Adolf's products?
Second, I personally feel that Adolf's current product dissemination highlights more "fragrance" and "emotional pleasure", and talks less about efficacy, will this also deepen consumers' one-sided cognition?In fact, Adolf shampoo series has corresponding effects on different hair and scalp problems such as oil control, dandruff, fluffiness, etc., and on the basis of efficacy, it also adds icing on the cake to integrate different fragrances that make people feel happy.
The third point is that at present, there is less introduction to the efficacy of Adolf's product packaging, or there is less hair indication content suitable for which symptom, which is not easy for consumers to choose symptomatically, will the packaging be upgraded?
As an excellent brand in the limelight, and the product does have good efficacy and good fragrance, the author suggests that consumers should fully understand the comprehensive advantages of Adolf shampoo "efficacy + fragrance", the purpose is to hope that the really good products will be known to more consumers. I believe that the Adolf team can find a development path suitable for the current situation of the brand, but I hope that the author's worries are just unfounded, just one-sided personal words, and I look forward to the development of Adolf to a higher level.