Pet grooming and pet boarding have set off a wave of consumption one after another, and pet cakes are becoming the next wave. Recently, Hollyland Group launched a new pet baking brand Holiland PET, according to reports, Holiland PET will focus on pet birthday cakes and pet service experience, and will create birthday ceremony products for pets.
A reporter from Beijing Business Daily saw in the Holiland PET applet that Holiland PET has launched 18 products such as bone series, flower butterfly series, and toy series, which are roughly between 168 and 218 yuan. At present, consumers can choose the delivery date after February 29 after placing an order, and receive an accessory package containing candles, dinner plates, birthday cards, etc.
In the pet cake market, there are not only brands that have just entered the market, but also private handicrafts.
Searching for pet cakes on takeaway platforms, many stores have also appeared. The takeaway platform can see a number of pet baking and pet snack stores, the unit price of the cake is about 200 yuan, and you need to book in advance, and the monthly sales of most pet cakes are in single digits. There is a store that provides a special shape cake** even up to 698 yuan, which can be made according to the ** provided by consumers, and can choose different flavors such as chicken, duck, beef, etc. Not only takeaway channels, but also Amway pet baking and pet snacks in Xiaohongshu, Douyin, WeChat Moments and other channels.
Despite the care and repeated confirmation of the safety of the ingredients by pet owners, complaints are still unavoidable and there is no uniform standard for food preparation.
On the product introduction page of the Holiland PET applet, Hollyland gave a detailed description of the ingredients of the product, and specially marked that "Salmonella" and "aflatoxin B1" were not detected in the product, and the product did not contain attractants and preservatives. For allergens, it is pointed out that it is not recommended for young pets under 6 months old. It is understood that the presence or absence of "salmonella" and "aflatoxin" is part of the health indicators to test whether pet food is safe.
A reporter from Beijing Business Daily sent an interview outline to the Hollyland brand on the ingredients, pricing standards and future planning of pet cakes, but has not received a reply as of press time.
Controversy over pet cake safety is not uncommon. A reporter from Beijing Business Daily searched for related topics on the black cat complaint platform and saw that some consumers reported that after buying pet cakes for pets on the e-commerce platform, diarrhea led to dehydration, and the merchant explained that it was pet lactose intolerance, but the consumer said that the merchant did not inform this hidden danger in advance, and could not define whether it was a food raw material problem. Searching for the keyword "pet food", there are more than 1,200 complaint records on the Black Cat complaint platform alone.
Hong Yong, an expert from the think tank of the 50-person forum on the integration of data and reality in China, said that the pet cake and dessert industry is currently in its infancy, with great development potential, but there are also some problems. He believes that in terms of food standards, because the standard system of pet food is not perfect, there may be problems such as unclear product composition and unreasonable nutritional ratio, including raw materials, hygienic conditions in the production process, and the use of additives.
With the growth of consumer demand, the pet food market is gradually expanding. According to a report released by the China Business Industry Research Institute, pet foods such as staple foods, domestic snacks, and nutritional products will account for about 50% of the pet consumption market in 20227%, the market size reached 137.2 billion yuan, according to **, the domestic pet food market size will increase to 170.3 billion yuan in 2024.
Before Hollyland, some brands have tried to launch pet food, such as Starbucks has launched a "Paw Butcherno" for dogs to attract traffic to pet consumers; Blue Buffalo, a subsidiary of Häagen-Dazs's parent company, General Mills, focuses on imported high-end cat food. It can be seen that the attention of the supply side to pet food is also further increasing, and more and more well-known brands are cutting into the pet track.
Hong Yong said that pet cakes, baking and other industries have broad prospects. "Pet owners are paying more attention to the quality of life of pets, and are willing to invest more time and money to provide more food options for pets; At the same time, pet cakes also have functions such as social sharing and emotional expression, which are in line with the consumption needs of modern consumers who pursue individuality and fashion. ”
However, if the pet food industry wants to develop in the long run, industry regulation is indispensable. Bai Wenxi, Chief Economist of IPG China, said, "The production of pet cakes urgently needs to formulate unified food standards and safety specifications to ensure product quality; Enterprises should strengthen the cooperation between upstream and downstream enterprises in the industrial chain, reduce costs and reasonable pricing, and maintain the healthy development of the market."
Beijing Business Daily reporter Zhao Shudian Hu Jingrong.