The freshly shaken Lantern Festival booth of Beijing Jinfang snacks attracts many consumers Photo by Guo Binlu.
Beijing Business Daily (Reporter Guo Binlu) On February 22, on the eve of the Lantern Festival, the Lantern Festival of Beijing Jinfang snacks was on sale. Beijing Business Daily reporter learned that at present, the daily sales of all stores of Jinfang snacks are about 20,000-30,000 catties, and the daily sales volume during the peak period can reach 80,000 catties, and the queue time in a single day during the peak period is about 40 minutes. The relevant person in charge of Jinfang snacks said that since the eighth day of the new year, Jinfang Ciqikou store has ushered in an endless stream of consumers, and even queued up from seven o'clock in the morning. Overall, this year's Lantern Festival sales are expected to be the same as last year, about 400,000 catties.
In terms of taste, this year, in addition to the classic assortment, black sesame, cocoa, hawthorn, and five kernels, a new fresh and sweet sea buckthorn flavor has also been introduced. In order to improve the consumer experience, Jinfang Snack Bar has also added about 10% of the sales points, and the scene is divided into two channels: cash payment and mobile payment. Embedding cooking on the packaging*** makes it easy for consumers to master the cooking method.
According to the person in charge, Jinfang's insistence on the quality of the Lantern Festival has always been consistent, each Lantern Festival is made of high-quality Jiang rice and fruit materials selected from the source, and the filling is carefully prepared according to the ancient recipe, and the Lantern Festival noodles are made using the traditional stone grinding noodle process with national patents. After 16 rigorous processes, the Jinfang Lantern Festival has the characteristics of easy cooking, floating when boiling, soft skin and filling, suitable stickiness and moderate sweetness, interpreting the unique charm of Beijing-style Lantern Festival.
The reason why Jinfang Lantern Festival can last for a long time and is deeply loved by consumers is not only because it adheres to the traditional production process and strict quality control, but also because of its continuous innovation of product content and service concept that keeps pace with the times.
It is understood that Jinfang snacks were founded in the first 15 years (1926), with its century-old halal Beijing snacks and handmade skills, especially the signature product Jinfang Lantern Festival, its production skills were identified as the intangible cultural heritage skills of Dongcheng District, Beijing, and became the focus of Beijing again on the occasion of this year's Lantern Festival.