In recent years, the competition in the smartphone market has entered a white-hot stage, and sales growth has begun to slow down, but the fierce competition between mobile phone manufacturers has not diminished at all, especially in the field of new folding screens.
In such a strong growth of the folding screen market, the most eye-catching performance is OPPO. According to IDC news reported by Wall Street, with the new folding screen product Find N3 Flip, OPPO won the first place in the domestic vertical folding product market in 2023, and the sales performance of the horizontal large folding flagship Find N3 is also good, successfully boosting OPPO's high-end market share of more than $800 to a new high, further helping OPPO's development in the high-end folding screen market.
Not only that, according to the mobile phone sales data for the whole year of 2023 in the Chinese market released by the well-known analyst agency Counterpoint, Apple ranks first, and OPPO ranks 16The 2% share ranked third in China for the whole year, which shows that its performance is quite stable.
In such a fiercely competitive mobile phone market, OPPO's sales performance is indeed outstanding, and this OPPO's extreme product strength is not unrelated. Take the small foldable Find N3 Flip as an example, it keenly grasps the pursuit of photography, texture and appearance in the small foldable female market, which not only has a delicate and compact appearance, but also is equipped with an industry-leading super light and shadow triple camera module to improve the image strength of the small fold. Coupled with a more practical large outer screen and a better interactive experience between the inner and outer screens, the comprehensive advantages are full, with DV mobile phone cases and a series of interesting peripherals, the decorative attributes of the small folding and the trend positioning of the small powder box are grasped, and the market won the first place in the small folding screen market.
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In addition to the folding screen, OPPO will have a number of product lines that will perform well in 2023. For example, the RENO series, which focuses on mid-to-high-end prices, whether it is the RENO10 series in the first half of the year or the RENO11 series in the second half of the year, the sales volume and reputation are remarkable. Especially the RENO11 standard version, with its high-value appearance technology, light and thin feel, plus Dimensity 8200 processor, large memory combination, 50 million pixel triple main camera lens and other advantages, the comprehensive strength is quite strong, and the sales volume of the whole network in 30 minutes has reached 288% of the previous generation, which has become another popular work of the RENO series of products, helping OPPO shipments to increase significantly.
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Of course, the creation of the ultimate product power is inseparable from OPPO's strong patent technology reserves. As of December 31, 2023, OPPO has ranked 6th in the number of global PCT patent applications for two consecutive years, with 98,000+ global patent applications and 89,000+ invention patents. It is also its multi-dimensional reserves at the patent level that provide a technical foundation for OPPO's excellent product promotion, which can bring a series of products that have attracted much attention from users.
It can be said that OPPO has been able to achieve good results in the global market, the domestic market and the high-end market, which is inseparable from its extreme product strength and strong technical reserves. Products are the key to OPPO's recognition by the market, and OPPO has attached great importance to patents and technology research and development over the years, and its persistence in concentrating on polishing each product is a strong foundation for its sustainable and steady development. In 2024, OPPO has brought the new Find X7 series, and the standard version achieved 317% sales on the first day of sales.