In the context of fierce competition in today's automobile market, Hantang, as the dual flagship of BYD Dynasty, aims to subvert the status of traditional fuel vehicles and joint venture brands, and at the same time enter the luxury brand market. Although the market strategy of "electricity is lower than oil" has caused a sensation, to achieve real subversion, the Hantang Glory Edition may need a more powerful and unique "killer feature".
First of all, from the perspective of the user's car selection logic, consumers often consider performance, brand, ** and environmental protection factors when choosing a car. As an electric vehicle, the Hantang Honor Edition has the advantage of being green and environmentally friendly, but in the case of fierce competition in the luxury brand market, users may also pay attention to more luxury experience and technology configuration. Therefore, Hantang Honor Edition can attract more consumers' attention by providing a more intelligent and comfortable driving experience, such as autonomous driving technology, intelligent interconnection functions, etc.
Secondly, the philosophy of Han and Tang Dynasty is also its potential "killer feature". BYD has always been committed to subverting the traditional automobile manufacturing industry, focusing on scientific and technological innovation and product quality. With the help of BYD's technology accumulation in the field of electric vehicles, combined with the design concept and craftsmanship level of luxury brands, Hantang Glory Edition can create environmentally friendly and high-end products, so as to stand out in the market.
Finally, BYD, as a company with disruptive technology, may have a breakthrough in technology for the Hantang Honor Edition. In addition to the core technology of electric vehicles, Hantang Honor Edition may introduce more advanced battery technology, charging technology or Internet of Vehicles technology to enhance the competitiveness and user experience of the product, and further accelerate the pace of oil to electricity.
To sum up, the Hantang Glory Edition, as the dual flagship of BYD Dynasty Network, in addition to "electricity is lower than oil", there are many potential "killer features" that can accelerate its rise in the market. Through in-depth understanding of user needs, advocating innovative car manufacturing philosophy, and introducing disruptive technologies, Hantang Glory Edition is expected to stand out in the competition of the same price of oil and electricity and become a dark horse in the market.