On February 19, the launch of the Qin plus and destroyer 05 glory editions marked the official entry of electric vehicles into an era lower than that of fuel vehicles of the same level. The official guide price for the two new cars starts from 7Starting from 980,000 yuan, it not only accelerates the transformation of oil to electricity, but also comprehensively impacts the A-class car market.
The trend of switching from oil to electricity is accelerating, and plug-in hybrid vehicles are ushering in an explosive period. In 2023, the production and sales scale of new energy vehicles in China will reach 9.5 million, a year-on-year increase of 36%, maintaining a global leader for 9 consecutive years. Among them, the production and sales growth rate of plug-in hybrid vehicles exceeded 80%, becoming an important driving force for the new energy vehicle market.
In this context, BYD has penetrated into the hinterland of the fuel vehicle market with the strategy of "oil and electricity at the same price". The plug-in hybrid models, represented by the Qin PLUS DM-i 2023 Champion Edition, have achieved remarkable results in various market segments, promoting the increase in the penetration rate of new energy vehicles in China.
As a global leader in plug-in hybrid technology, BYD's DM plug-in hybrid models have sold more than 3.2 million units. The Qin plus Glory Edition and the Destroyer 05 Glory Edition launched this time have brought the plug-in hybrid model into the "7-prefix" era, further accelerating the substitution effect of plug-in hybrid models for fuel vehicles.
It is worth mentioning that these two new cars not only have advantages in terms of fuel efficiency, but also bring consumers an all-round driving experience that surpasses the same level of fuel vehicles in terms of fuel economy, safety, configuration, and handling. The DM-i super hybrid technology equipped with the plug-in hybrid version of the model provides five subversive experiences of "fast, economical, quiet, smooth, and green", and achieves 000 acceleration73s, fuel consumption per 100 kilometers 3The excellent performance of 8L and comprehensive range of 1245km meets the multi-dimensional comprehensive needs of family car users, and has become the first choice for many fuel vehicle users to turn to new energy.
BYD's confidence lies in its competitive advantage in the whole industry chain. Through strong scale effect and deep vertical integration capabilities, BYD has achieved full coverage of the new energy vehicle industry chain. From upstream raw materials to midstream important parts and vehicle manufacturing, to downstream infrastructure, automotive services and aftermarket, BYD has shown strong strength. This advantage of the whole industry chain not only gives BYD the initiative in cost control, but also gives it strong competitiveness in technology research and development, product manufacturing and market promotion.
From last year's "oil and electricity at the same price" to this year's "electricity is lower than oil", BYD's offensive strategy is undoubtedly a "king bomb". This is not only a milestone in the history of the development of the automotive category, but also will further increase the penetration rate of new energy vehicles in China, and consolidate and strengthen the dominant position of Chinese brands in the A-class car market.