Go to Harbin to experience the charming charm of the ice and snow world, go to Quanzhou to explore the long history of the Maritime Silk Road, watch the New Year's Eve fireworks show in Victoria Harbour, and welcome the first ray ......of sunshine of the New Year at the Great Wall
At the beginning of 2024, the consumer market across the country will continue last year's heat into the New Year, with new products, new scenes, and new industries surging, and the "main engine" of consumption driving strong momentum, further highlighting the role of driving economic growth.
Pro-consumption policy "sufficient": beads into a chain to stimulate potential.
The first economic work conference held at the end of last year emphasized that it is necessary to stimulate potential consumption. Since the beginning of this year, various activities such as cultural tourism consumption vouchers, digital consumption vouchers, and shopping festivals have emerged in an endless stream, and various localities have launched policies to promote consumption to help the consumer market prosper.
On January 18, the "2024 National Online New Year Goods Festival" jointly organized by the Ministry of Commerce and the Cyberspace Administration of China and other 5 departments kicked off, bringing the online activities of various places, e-commerce platforms and merchants "beads into a chain" and "a chain into a group" to welcome the New Year of the Dragon with more distinctive consumption activities.
On January 20, Yinchuan City, Ningxia held a New Year's goods shopping festival, and citizens bought New Year's goods at the shopping festival. Photo by Xinhua News Agency reporter Feng Kaihua.
Driven by the national online New Year's Festival, the New Year's Festival with local characteristics in various places has also shown a vibrant scene.
In Beijing, the "Jingcai Chinese New Year" consumption promotion activity provides residents with a variety of New Year choices, covering multiple scenarios such as buying New Year's goods, giving New Year's gifts, eating New Year's dinner, spending New Year's vacation, and visiting New Year's scenery.
In Shanghai, the "2024 Shanghai Online New Year Festival" launched more than 80 activities, such as "National Tide New Forces Special" and "New Year's Cultural Tourism Special", to celebrate the New Year on the Internet.
In Zhejiang, the "2024 Zhejiang Online New Year Goods Festival" will integrate online consumption scenes with offline New Year's flavor markets to catch up with the market, so that citizens can easily buy New Year's goods, warm their hearts for the New Year, and complete the "Zhejiang" New Year's goods in one stop.
In Chongqing, the 2024 "Aishang Chongqing New Year Consumption Season" plans to carry out nearly 300 activities with prominent themes and distinctive characteristics to benefit the people, which will present a New Year consumption feast rich in internationalization, Bayu flavor and Chinese style for citizens and tourists.
2024 is the "Year of Consumption Promotion", from cultural tourism to retail, from ** to local, intensive introduction of policies to promote consumption, which is maintaining stability, improving quality and increasing energy for high-quality economic development. According to reports, this year, the Ministry of Commerce will also highlight the festival season, combined with traditional festivals, public holidays and other peak consumption seasons, organize online New Year's goods festival, digital merchants to celebrate the harvest, ice and snow consumption season and other activities.
New consumption scene "fire": the boom is surging and leading new opportunities.
Since the beginning of the year, the popularity of ice and snow sports, New Year's Eve shopping carnivals, and New Year's Eve concerts has continued to rise, and various emerging consumption scenarios have driven the rapid growth of consumer markets around the country from last winter's "fire" to the New Year.
According to the data center of the Ministry of Culture and Tourism, the New Year's Day holiday is 3 days, and the national domestic tourism is 13.5 billion person-times, a year-on-year increase of 1553%。Achieved domestic tourism revenue of 797300 million yuan, a year-on-year increase of 2007%。
Tourists play in the Harbin Ice and Snow World Park (drone**, photo taken on January 4, 2024). Photo by Xinhua News Agency reporter Xie Jianfei.
The Beijing Winter Olympics has ignited the enthusiasm of the whole people for ice and snow sports, and Harbin has become the "star" of the New Year's Day holiday. According to platform data, the number of tickets booked for popular travel related to Harbin has increased by more than 800% in the past 30 days, and well-known local catering brands have queued up for seats.
As the venue of the 2025 Asian Winter Games, Yabuli Ski Resort will gather here from all over the country to go to the snow "fast and furious" this winter. As of January 11, Yabuli Ski Resort has received a total of 41 tourists this snow season090,000 person-times, with an average daily reception of 6,420 tourists, and the maximum single-day reception volume is 140,000 people.
*As the Chinese New Year approaches, the traditional demand for New Year's goods superimposed on the new trend of domestic trendy products has also brought a "dragon" of consumption to the market, and major platforms have launched new "New Year's Festival" promotions.
Wear a Year of the Dragon Hanfu and a Year of the Dragon hairpin. All of them have become a new way to open the Year of the Dragon. **Data shows that since the beginning of 2024, consumers' enthusiasm for "Taolongcai" has been rising, and the search volume of products in the Year of the Dragon has skyrocketed by 640 times year-on-year. On the JD platform, there are more than 1,700 sub-categories that have launched a variety of "dragon element" products. These products not only cover traditional clothing, home furnishings, handicrafts and other fields, but also expand to digital, beauty, food and other emerging fields.
The consumption boom at the beginning of the year shows the surging momentum of economic development. "Next, we will focus on the keyword of 'continuous expansion', and work with relevant departments and parties to hold various consumption promotion activities to create a strong consumption atmosphere and provide residents with more diversified and richer consumption experience. Wang Wentao, Minister of Commerce, said at the press conference of the State Council Information Office on January 26.
The new consumer industry is "bright": industrial integration and technology empowerment.
The continuous release of consumption power not only promotes the prosperity of the market, but also becomes a powerful engine for industrial development.
On January 6, the 2024 "Village Super" will be held in Rongjiang County, Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province. In the past year, Rongjiang County, with a population of less than 400,000, attracted a total of 7.33 million tourists, achieving a comprehensive tourism income of 811.3 billion yuan.
The eye-catching" and "gold-absorbing" "village super" has made the local people see a great opportunity to promote production and competition to be the best. Nowadays, the "fun" of rural football in Rongjiang County is being transformed into the "way" of rural revitalization, and Guizhou's special food, agricultural products, and intangible cultural heritage products are taking advantage of the east wind of the competition to go out of the mountains, and the "eye-catching" results have really benefited the people.
Located in the world's skiing latitude zone of 45-47 degrees north latitude, Xinjiang Altay region is one of the most high-quality natural ski areas in China. On January 15, the first Tour of the Altai Winter Games opened here.
With the "blessing" of ice and snow events, the Altay region has turned "cold" resources into "hot" economies. "We are vigorously cultivating the winter ice and snow tourism industry, developing the ice and snow economy, and allowing more people to 'travel with the event', thereby driving tourism consumption. Delida Nabi, deputy secretary of the party group and director of the regional culture, sports, radio, television and tourism bureau, said.
On January 7, a villager held a sign that read "Come on" Photo by Xinhua News Agency reporter Tao Liang.
Small sports events have brought vitality to the huge consumer market. At the same time, with the continuous expansion of the consumer market and the increasing diversification of people's consumption scenarios, technology-related industries are also quietly changing.
In the field of elderly care, smart elderly care is becoming a new type of elderly care method, providing more intelligent and efficient services for the silver-haired group.
On January 15, the General Office of ** issued the "Opinions on Developing the Silver Economy and Improving the Well-being of the Elderly", which is the first special document issued by the state to support the development of the silver economy. In this "Document No. 1 of the State Council in 2024", it is clearly proposed to create a new business format of smart and healthy elderly care.
Policy support is a powerful propeller for us to achieve innovative development. In a new smart elderly care demonstration community in Beijing, the relevant person in charge of UBTECH told reporters that as a provider of smart elderly care system, they have tailored multi-scenario solutions for the community, including smart restaurants, smart cleaning, smart sanitizing and home environment. Through the empowerment of science and technology, it solves the "pain points" of the elderly, provides personalized and diversified life scenarios for the elderly in the community, and helps the elderly care community improve the service quality.
New consumption lights up the new economy. From the explosive recovery of tourism to the sinking popularity of cultural and sports activities; From the carnival of online retail to the innovation of offline commerce; From the implementation and upgrading of the digital intelligence industry to the concentrated emergence of new business formats, the dazzling figures and cases not only reflect the vitality and resilience of China's consumer market, but also indicate the huge potential and bright future of the consumer industry.
*: People's Daily Online.