(February 1, 2024) - Driscoll, a world-renowned fresh berry brand'S Yi Berry officially announced that actor Huang Xiaoming has become its brand ambassador in China. One is a century-old berry brand born in California, USA, and the other is a well-known artist with considerable influence in China'S Yi Berry has injected new impetus into the development of the Chinese market, bringing more consumers a new experience of healthy and delicious berries.
As a four-generational family business with a century-old growing history, Driscoll'S Berry is committed to cultivating high-quality strawberries, blueberries, raspberries and blackberries with natural and delicious tastes, with production bases in 22 countries on 5 continents around the world, and its high-quality products are sold in 66 countries and regions. Since entering the Chinese market in 2013, Driscoll'Through unremitting efforts in R&D, planting, sales and marketing, S Yi Berry delivers high-quality fresh berries to the tables of millions of families in China, bringing a more pleasant berry eating experience to Chinese consumers.
Entering China for more than a decade, Driscoll'While the business is developing rapidly, S Berry has never forgotten to give back to the society and practice corporate social responsibility. By promoting the development of the agricultural economy in Yunnan Province, we will create employment opportunities and help farmers get rid of poverty and become rich. In addition, Driscoll'S has also carried out a number of public welfare projects in the local area, such as repairing roads and bridges, improving public health, etc., to contribute to the development of the community. Last year, Driscoll'S Yi Berry and Baiguo Yuan joined hands with China Rural Development Association to build together"Volunteer Teaching Project in the Western Region", further participating in the development of the local community, reflecting the brand's care and commitment to society.